The Smartphone OS Market

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The Smartphone OS Market

"Figures Lie and Liars Figure" is the common statement about charts, so I am look at the notes about smartphone OS with a grain of salt.

Erick Schonfeld at TechCrunch posted these numbers based on Ad Mob statistics which is a skewed sample to begin with, but at least has some validity for the category of those who build apps looking for ad revenue.

Let's talk about the numbers.

Apple iPhone is now 50% of the smart phone traffic in the US. This represents tremendous growth, because it's an analysis of the drop of water of the small pond of Internet traffic. Because of the slice by device analysis the OS of Symbian, RIM, Palm and Blackberry are the only contenders. And as would be expected starting from zero Android is the only other one with a gain. While Palm, longest in the tooth, is the lowest man on this totem pole.

There are some good points in the details that are worth considering, particularly the fact that Storm is lagging behind Bold in the RIM world. It maybe the navigation issues are still problematic.

So what don't I like about this analysis. Lots of things.

First of all, I would want to analyze is how many of these devices are using their dual mode ability. I think WiFi makes the difference for a lot of these devices and therefore the dongles to the PC are still the winner for mobile Internet use.

Secondly, the apps of iPhone need to be further explored. Is the browsing the traffic, or is it application specific based traffic. Or is this only based on the ad push that we are seeing this data?

Finally, can we talk about this in terms of overall mobility and not just this one category of devices.. Most mobile data traffic is from PCs, Using these figures, I could say mobile data traffic from PC's is on the decline which is just not the case.

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