Best Buy Gets Smart about Mobile

Carl Ford : 4G Wireless Evolution
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Best Buy Gets Smart about Mobile

Yesterday, Scott and I were busy traveling to meetings in the city with companies in three separate sections of town.  At one point we past the Best Buy Mobile store at Union Square.  I wanted to jump in, but we were in a time crunch.

If you read the press release of the Best Buys earnings you discover that smart phones are pretty profitable for the retailer.  So much so they intend to add another fifteen stores under the Best Buy Mobile broad.

And its not just smart phones they want to display there but netbooks as well.

At the retail level the term Mobile Internet Device [MID] seems to be missing.

It maybe that with the advent of certified WiMAX rolling out this fall, the term MID starts to catch on.  Talking to Ari Zoldan yesterday, I was impressed with some of the devices solutions he was offering that was carrier independent.

I don't think this is the place where Best Buy makes its margins, I think they are somewhat carrier dependent for the margins on the smart phones.   So it will be interesting to see what kind of bundles start to happen with the netbooks.

I purchased a netbook separately from the Verizon MiFi from Novatel.  But and the HP Verizon bundle may have value to others.

Bottom line though is the Wireless Internet market is about to explode and it should be fun to watch.


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