Cisco buys Tandberg - Surprise the Wrong Conclusion is drawn again!

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Cisco buys Tandberg - Surprise the Wrong Conclusion is drawn again!

Lots of noise today about Cisco's acquistion of Tandberg.

No one wants to take the simple approach.

The best analysis, as usual, comes from our friend Andy Abramson who sees this rightly from the telepresence side of the equation.


Some analysts see this as a blow to Radvision.

To me the issue is different.  Tandberg is a solution that has a loyal customer base and is priced way below the Cisco Telepresence services of Cisco.

I have already spoken about companies like Magor Networks (sister company to CounterPath) and Samsung (both also Radvision) customers that have much lower price points.

IMHO, the issue is the price war on Video Conferencing has hit Cisco.

Their systems which were 100K to start were always being installed and then were subject to issue of prestige vs. practicality.

The acquistion of Tandberg is not a redesign of what exists but extends the product line to the practical participant (although to Andy's point its a better look and feel).

To Andy's point a SIP core should mean interoperability, and Tandberg will add to some of the interoperability Cisco requires to move forward. 

It also should signal that the Cisco Telepresence product line will be driven by the channel market in the next year.


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