Recently, I received a call from Saied Kazemi, president of Millenigence and a new voice commerce service called FruCall. Frucall, in a nutshell, utilizes Voice XML and speech technology to offer shoppers the ability to check the Internet for the lowest prices on items they are viewing live in a retail store's aisle, simply by calling an 888 (toll free) number from their cell phones. Once you find the right price, you can even buy the item from Amazon.com or other shopping site.
As Saied rightly pointed out, we're not yet at the promised land of ubiquituous broadband wireless Internet access and easy to use/highly portable devices for doing things like a shopping.com price search when we're out shopping. If you've tried to use your cell phone's built-in browser to do an online search, you know how frustrating an exercise this can be.
FruCall is currently in beta, and you don't need to register to try it out. So next time you're out shopping, call FruCall at 1-888-FRU-SHOP (1-888-378-7467) before you take the item to the register, and see how much you can save.
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