Andy Mercker Joins Telrex
January 18, 2007
Just heard from Andy Mercker, one of the VoIP industry's best and brightest marketing professionals, on his new gig -- he's moved on from Sphere Communications, where he was director of marketing, and has joined VoIP call recording and monitoring specialist Telrex, as its new director of marketing.
I fully expect Andy to raise Telrex's industry profile up a few notches, and to contribute significantly to its success, just as he did at Sphere.
In addition to his move, Andy gave me an advance peek at an announcement regarding the CallRex™ Professional 3.5, a new release that provides a bunch of enhancements to Telrex's flagship product, including greater scalability, enhanced multi-site support and a distributed-services software architecture, streamlined storage and archiving, and additional security.
CallRex was the first VoIP call recording solution verified to record encrypted VoIP calls for Cisco CallManager 5.0, and CallRex version 3.5 now provides additional security to ensure that call recording files cannot be secretly altered.
The market for VoIP call recording and monitoring seems to be heating up significantly, and there are a few companies starting to launch major marketing initiatives looking to win business, including Telrex and Teleformix.
According to Andy, VoIP call recording and monitoring refers to the process of recording and monitoring business-class IP telephony systems, and this market segment is poised for rapid growth due to the fact that:
· IP telephony obsoletes legacy call recording and monitoring technologies, creating a new market opportunity for VoIP-based solutions.
· Call recording and monitoring is becoming a standard business application used for regulatory compliance, dispute resolution, customer service, training, security and more.
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