I read it earlier today and didn't think to share until I came across an article written by a colleague that appears at blog.tmcnet.com
Specifcally the entry is titled "Does It Bother You That Amazon Knows Who You Are?" and I agree with the author that, no, it generally doesn't bother me. However, when you combine all the searches I make on Amazon with all the searches I make using Google, I guess a fairly complete picture emerges of who I am, what I like to read and listen to, and what I'm scouring the Web for on a regular basis.
And I'm not so sure how that makes me feel. How does that make you feel? Feel free to leave a comment and let me know.