ITEXPO: Anticipation Building

January 22, 2008
As I sit here in the show office, overlooking the work in progress that exhibit hall floor of ITEXPO, I am amazed at how well and how fast the show is coming together.
My perch above the floor gives an interesting perspective. When I walked into the building this morning the hall was a giant cavernous space, and I’ve been watching as the show decorator has transformed the space into what is quickly becoming a trade show floor complete with booths, carpeting, signs and the rest.
By the time tomorrow evening’s Grand Opening Welcome Reception sponsored by Aculab kicks off in the exhibit hall, the empty space will be just a memory and the exciting buzz of networking will fill the air.
This is the part I love most about trade shows… the anticipation, the build up, the “blur”...
I can’t wait for the conference to start.
And I can’t wait to see you in Miami Beach!


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