Yahoo! Meet the New BOSS...

Yahoo has announced a new service called "Build Your Own Search," or BOSS, that will open up their technology for use by third parties.
 
That means developers will be able to leverage Yahoo's years of investment in time and money to assemble their own search tools using Yahoo's system for indexing information and images on the Internet.
 
In return, Yahoo! is looking to display their ads alongside the results on any search engine built with its technology.
 
According to Prabhakar Raghavan, Yahoo's chief strategist for search, "Our goal is to disrupt the search market and allow more entrants to come in."
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July 10, 2008 5:07 PM | 0 TrackBacks

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