Hoboken, NJ-based Vapps, Inc. has announced it is undergoing a bit of rebranding, and will use the term High-Definition Conferencing to describe the high-quality wideband audio fidelity of its audio conferences using Skype. High-Definition Conferencing replaces Vapps’ previous brand, High-Speed Conferencing, effective immediately.

 

By leveraging the wideband audio protocols available today, whether GIPS or wideband AMR codecs, Vapps believes they can offer the highest quality audio conferencing service available.

 

I caught up with Vapps at The Cable Show this week, and spoke with John Bennett, the company’s senior vice president who explained that the cable space is new territory for Vapps.

 

Bennett told me that business services such as the Vapps conferencing service can help cable providers offer their customers a wider variety of compelling applications.

 

The company also unveiled a brand-new Web site for users to gather more information on High-Definition Conferencing: www.hidefconferencing.com.

 

Vapps recently announced that automotive replacement parts retailer AutoZone selected Vapps’ Conferencing Enterprise service as the internal audio conferencing service for more than 4,000 retail AutoZone locations.