Rich posted this blog over the weekend where he talks about a new venture called EnThinnai, which is essentially an “un-social networking” application whose (rather lofty) goal is to bring some order to the world of presence and managing your availability.
I urge you to check out the company, which does offer some cool, Web 2.0-like promise.
According to the company’s blog, posted by Aswath:
EnThinnai provides a simple way to store and share digital information with your friends and family, called buddies. You interact with EnThinnai via a simple unified UI to exchange with your buddies digital information like notes (think of whitelist based email), share files and contact information. At this point this description reads like any other social networking application. But EnThinnai has many differentiating features…
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It will be interesting to see how with a "default deny" policy they can grow their network. Requiring potential "friends" to establish their relationship off-line will definitely slow adoption.
Chris:
You are making a valid point about the adoption rate. We do not view us as creating a network; instead we view EnThinnai as an application that users or enterprises can install on their servers (we have a hosted solution for those who do not want to run it in their own servers). If dataportability.org and attentiontrust.org have valid points then our application is a useful tool; otherwise ...