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Shots of Times Square

Here are some shots from Times Square. The girls with blue hair were hired by Samsung to promote their blu-ray Disc players. The girls were well versed on the technology and spoke with me about it a bit.


In addition they had this kind of cool marketing gimmick. If you SMS to 34264 you get a response asking you for a movie genre. You then reply with your favorite. They then have contests for the most popular. It then asks for your name which shows up on Samsung's huge screen in Times Square. The screen is in one of the photos below btw. I gave my name but left before I could see it onscreen. I did see that comedy was the most popular genre while I was there.



I give lots of credit to Samsung for running a unique marketing campaign like this. Very out of the box and amazingly entrepreneurial for such a large company. They also did a great marketing job at the CTIA show many months ago in Vegas. Very impressive. Someone deserves a raise over there.


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Times Square Video

Things you just *don't* see in Connecticut.


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click Play button above to play video

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Bridgeport Networks Funding

If you’re a wireless carrier you know the disruptive combination of IP communications and wireless networks such as WiFi, WiMAX and others could really hurt your business over time. If you are smart you will have already developed technology allowing your wireless service to be extended onto the broadband networks to save precious capacity and also minimize the need for your customers to go and start experimenting with free VoIP offerings from the likes of Skype and others.

One company looking to be the glue connecting wireless providers and VoIP soft clients is Bridgeport Networks whose MobileSTICK USB-SIM solution transforms personal computers into voice, multimedia messaging and presence terminals for mobile operator services.

The company recently made news when it announced $13 million dollars in funding. One would imagine their investors think the company is on the right track. Bridgeport Networks are in a pretty interesting area of telecom and wireless carriers have to look at developing innovative solutions that are sticky to retain customers. MobileSTICK is such an application and to be honest I am surprised MobileSTICK hasn’t been rolled out by at least one US wireless carrier already.

I know one of the known challenges of selling products to telecom providers is how slow they generally move. I have witnessed dozens f companies go belly up over the last few decades because they just didn’t have the staying power to deal with telco bureaucracy. In this case however the telcos are all scared of Skype and have to move quickly to protect their turf. They will have to adopt technology like this. The question is will they do it themselves or work with others to make it happen.

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Sony Type G

Sony has done it again with their featherweight Vaio which is called the Type G. Perhaps the G refers to the absence of grams as the laptop weighs in a bit shy of 900 of them. That is just under 2 pounds by the way. As an aside, I have never been a fan of the name Vaio for Sony’s laptops but I have been a fan of how well Sony computers have been designed. They always look much nicer than the typical black box design of other PC makers.

I started this entry by saying the company has done it again as I recall being blown away at the diminutive size of the original Sony Vaio laptops many years ago.

Of course we all know about the Sony battery recall saga that seems to never end. This is pretty big black eye for the company that will probably be erased over time. Of course innovative products can only help to hasten the pace of recovery.

So with this knowledge the company has released the world’s lightest laptop which has a screen a whisper bigger than 12 inches in size and a whopping 12.4 hours of batter life.

Some interesting numbers from this article on the topic are worth noting. 9.6 million Sony laptop batteries were recalled and Sony hopes to sell 4.2 million Vaios between now and march of 2007.

One wonders if consumers will be reluctant to purchase a Sony laptop on the bleeding edge of technology in the next few months. It remains to be seen.

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