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Fractal Edge
February 28, 2007
I spoke with Richard Laughton the founder of Fractal Edge today. Fractal Edge is part of the Wesley Clover family of companies and as you may have surmised is funded by Sir Terry Matthews.
The company displays large, complex, multidimensional data graphically and can come in handy in areas such as financial market analysis, network analysis and countless other fields.
This company may be farthest from communications out of all the Wesley Clover companies but I expect to see it doing well in the world of IP communications over the coming years.
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Costco Tightens Return Policy
February 28, 2007
A New Electronics Return Policy Spells a Terrible Day for CRM
I frequently hear people talking about Costco’s amazing return policy and how they only purchase their electronics from the warehouse club. In addition I usually hear these comments as people simultaneously complain about terrible experiences they have had at other retailers. Usually these stories revolve around a product that quickly becomes defective and is subsequently unable to be returned.
Apparently many people were taking advantage of the extremely generous return policy and were subsequently returning products to buy a newer or cheaper version of the same product.
This is unfortunate as a few people have now ruined it for the rest of us. Costco has a new return policy.
Costco has until now allowed customers to return items at any time for a full refund, except for personal computers, where returns were limited to six months.
The new policy will give customers only 90 days to return televisions, computers, cameras, camcorders, portable music players and cell phones.
To put a silver lining in this consumer electronics cloud, Costco plans to extend the warranties on televisions and PCs for a total of two years. The company also plans to roll out a technical support line to help customers who may be returning gadgets because they are frustrated they can't get them to work correctly.
The company still believes they have the best return policy available anywhere and it will be worth watching to see how consumers react to this new policy and whether it will reduce sales of gadgets and electronics at superstores around the country.
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