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Google Uses Technology To Enhance Ad Results

Google announced today they are rolling out their Conversion Optimizer bid management feature to advertisers who have accrued at least 200 conversions in the last 30 days. The service shows ads when clicks are most likely to occur meaning more efficiency for advertisers and Google.

Steve Madden is one company using this new feature and they have boosted daily conversions by 60% because of this new algorithm.

This move is good for Google advertisers and those people using Google services such as search, Gmail, etc. Perhaps the best results will be seen by shareholders and since I am one, this is good news.

See the Google Announcement for more.

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International Calling Alternatives

While perusing the international calling channel on TMCnet I came across an article which details the checklist of items you need to be aware of when choosing an international calling service.

While many people are likely to think about the per minute cost as the only important factor, Mae Kowalke uncovers seven items which you need to consider before taking the international calling plunge.

Without giving too much away, I think perhaps one of the most important issues which is discussed in the article is how your service handles call phone calls. Often, calling a cell phone results in hidden charges.

This is why you always need to check carefully when selecting the best solution.

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Secure your WiFi or not?

Here is some very good commentary from Bruce Schneier on Wired.com regarding WiFi, security, the odds of being sued for music sharing, chances of being hit by an asteroid and why you may not want to have security on your wireless network.

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Solar Laptop Bag

Take a break from hugging that tree and open your laptop. No need to feel guilty as your laptop bag charges your laptop, sparing you the guilt associated with using more than your fair share of power.

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Alltel Partners with AAA

Years back, many of my colleagues and I waxed poetic about location based services. Now it seems, with the aid of GPS, these services are being rolled out. A really interesting one has been announced by AAA the automobile club and Alltel.

The way it works is your GPS-enabled Alltel phone allows you to know the closest establishments where AAA savings may be had. This could save people a great deal of money as AAA has over 100,000 locations working with them to provide savings.

In addition, the phone works to alert AAA if you have car trouble. Obviously it can also send your location information instantaneously. This is especially helpful if you aren't sure where you are. For example broken down on a remote back road in the middle of nowhere.

AAA Mobile is powered by the Networks In Motion (News - Alert) (NIM) location-based services platform can be downloaded from select GPS-enabled wireless phones such as the Samsung u520, LG AX8600, Samsung r500, Motorola (News - Alert) Z6M, Motorola V9m, and Motorola V3a.

This is a great service and should make Alltel service that much stickier.

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MP3 Taser Video

Are you concerned the new MP3-enabled Taser holder doesn't still Tase properly? Here is a video which shows it works fine. this reporter was nice enough to sacrifice his electrochemical responses for the good of of his website. Impressive.

By the way, I am in a meeting today so I couldn't hear what is happening in the video. I did skim through it however. Apologies if there is any profanity, etc. In addition, -- the answer is no... TMC reporters will not be required to Tase themselves at upcoming industry events.

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Hacking in the Air

Tony Rybczynski does a great job of alerting readers to the fact that Boeing originally had cockpit controls and in-flight internet for passengers on the same network in its new airplane the 787. Could you imagine the problems of viruses, Trojans, malware, etc that we would have to worry about if this were the case?

A new breed of cyber-aircraft terrorist would be born if Boeing didn't decide to separate these two networks.

Let's hope all aircraft designers are smart enough to realize how important data security is in the world of air travel. They need to be extremely careful to design the electronics in such a way that hacking is impossible.

Read more on Tony's and Michael Krigsman's blog.

  

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