Rich Tehrani : Communications and Technology Blog - Tehrani.com
Rich Tehrani
CEO
| Communications and Technology Blog - Latest news in IP communications, telecom, VoIP, call center & CRM space

4GWE

What Verizon, Time Warner Think of Video Shift

September 27, 2010



As TV shifts to mobile phones and the web it is interesting to see Verizon, Time Warner Cable and Time Warner the entertainment company all think they will be OK as the evolution continues. Verizon thinks FiOS will help them differentiate through add-ons and services like 3D made possible by its higher capacity lines.

Time Warner Cable thinks they are shielded from any problems because they will be supplying broadband lines which will not be affected by the change. Time Warner – the entertainment company for its part thinks it’s in OK shape because it supplies content – regardless of distribution method.

Last May, I wrote about how TV disruption may happen more slowly than you think and while my past post deals with content providers who are in no hurry to give up billions of dollars of affiliate fees to stream content for free, we need to look at the situation from the perspective of the user.





Smart SMS the Future of Advertising?

September 27, 2010

It is no secret that technology is moving the world from being relaxed to real-time  and companies more than ever need to be able to turn on a  dime to be competitive. But while industries have increased their speed, offline advertising has stayed fairly stodgy.

For example, online advertisers - many news sites in fact, launched targeted ad campaigns the moment they learned about the BP oil spill but television and radio advertisers have to wait a good deal of time for new ads to be created and distributed.

I was reading an interesting article on TMCnet from Bob Emmerson about how SMS can not only help entrepreneurs in third-world countries but it can also be used to update video ads (via MMS) in taxis and other places such as elevators, restaurants and grocery check-out lines.

As mobile advertising becomes a larger area and the addressable market becomes not only the devices mentioned above but every cell phone in existence, the opportunity for technology to help advertisers increase sales rates becomes very real. For example, let's say hundreds of thousands of people descend upon a sports arena - at the moment the MVP of the game is announced, advertisers can beam out targeted ads congratulating the player and offering a  related discount.

Then there are ads which can be rolled out tied to news of the day.

In short, the targeted and intelligent use of technology can help increase advertising ROI while helping boost carrier revenue.











3D and 4G in new Toshiba Laptops

September 27, 2010

ITEXPO Article in Smart Business

September 22, 2010

Metaswitch Forum 2010 Photos

September 22, 2010

22nd ITEXPO in 2 Weeks

September 21, 2010

This ITEXPO in Los Angeles in two-weeks will be the 22nd event and our best ever. Check out this message my team was nice enough to put together on my behalf today:

From Rich Tehrani, TMC CEO
----------------------------------------------------
ITEXPO West 2010 - The 22nd ITEXPO
October 4-6, 2010
Los Angeles Convention Center -- Los Angeles, California
www.itexpo.com




So Many Reasons to Attend ITEXPO in 13 Days

Dear Colleague,



Facebook Phone

September 19, 2010

Why your next smartphone may be free

Speculation abounds that Facebook is working on a phone and it seems more than logical to assume it will be based on Android and sold via carriers. In fact one would imagine AT&T is trying like crazy to get an exclusive deal with the company as they desperately need a new hot product when the iPhone potentially becomes available on other networks.

In fact, it would be surprising if carriers haven't been chasing Facebook down to get such a phone with mass appeal out of the gate.

Computer Makers: Get Cool or Get Dead

September 17, 2010

Earlier this decade the smartphone came on the scene to and in short order finished off the PDA. Now the tablet and the smartphone together are eroding the sales growth of notebooks. Recently in fact the CEO of Best Buy said tablets are eating into laptop sales by 50%!

I do not believe the iPad trend is a fad and I can safely say its sales will continue to pick up momentum based on the informal research I have done.

iPad goes to China, Crooks Mine Facebook and ITEXPO Highlights

September 13, 2010

As the first week of the fall begins, there is a wealth of news to share such as China getting the iPad, Facebook status updates leading to burglaries, another high- level departure at Nokia and GoDaddy.com looking to sell itself for a billion dollars.

The pace of acquisitions hasn't slowed as of late - HP just announced it will acquire ArcSight to bolster its security offering and PAETEC will pick up Cavalier Telephone.

Perhaps the biggest news of all is Wal-Mart's entry into the MVNO space - they will be reselling T-Mobile's service.

If there is a common theme here - it's that technology continues to be full of opportunity as it becomes more common.

Google in Your Brain and ITEXPO Update

September 8, 2010

For some reason when I hear Sergey Brin wants Google to be the third half of my brain I feel a bit freaked out. Partially because they already know what everyone wants, desires - how often we search for our Exes, how often we check porn, etc. Then again, the next step seems to be logically implanting themselves in our heads so why am I surprised?

I just hope the third brain they put in me is out of Beta.

Then again, I could use some help from the Google guys when keeping track of all the excitement and new events surrounding ITEXPO.

Featured Events