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Rich Tehrani
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4G

Globys Uses the Power of Social to Boost Carrier Sales

September 9, 2014

You may recall a commercial for Faberge Organic shampoo from decades back where the person using the shampoo said when you like it and try it, you tell 2 friends and so on. This is the exact idea which came to mind when I met with Lara Albert and Olly Downs of Globys. They told me recently that the company made some Social graph augmentations to their Globys Mobile Occasions solution. These contextual marketing platform advancements help carriers increase their understanding of the viral impact of social interactions.

Expect Sprint to Lower Prices After 4G LTE Upgrade is Finished

July 31, 2014


Sprint CEO Dan Hesse is watching the price wars in mobile from the outside as he hasn't been able to compete in the latest round of price reductions being led by T-Mobile.

"We're balancing strength of the network versus how quickly we have to move," he said in a CNET interview.

The challenge the company faces is stock analysts say their valuation is high and if they lower prices without getting a large number of new customers, they end up hurting themselves from an earnings perspective.

Here is a good excerpt from an article worth reading on CNET:

The reintroduction of the 30-day guarantee, which Hesse announced last month, is one of the ways Sprint is trying to change its reputation. The announcement came just a week after T-Mobile launched its own Test Drive program.

In markets where Sprint Spark -- the company's name for its enhanced LTE service -- is available, the connection is actually pretty fast. The problem is there are only 27 markets able to get Spark.

A big priority in the marketing will be getting people to understand the improvements to the network, Hesse said. But he acknowledged that there remains a lot of work with the upgrades.
Bottom line: When the network is ready - in other words more competitive with other providers on a nationwide basis, expect the company to more aggressively compete for new customers through lower pricing.













What's the Future of SIP Trunking, IoT, Cloud and WebRTC?

July 2, 2014

Gary Audin shares his insights on the future of technology

Does the cloud have challenges you should be aware of? Is IoT the future? If so, how should carriers react? Weill WebRTC change how companies communicate internally?

A Truly Positive Truphone Experience

July 1, 2014

Recently I had a chance to give Truphone a weeklong test drive in Europe. The company sent me a new iPhone 5s and a HUAWEI MiFi E5776s-32. When I landed in France the iPhone worked perfectly but the MiFi did not. I called customer service by dialing 707 on a Sunday morning.

GENBAND Perspectives 14 Live Blog

June 10, 2014



GENBAND Perspectives 14 kicks off this morning - expect the live blog here... Last night the company hosted a networking reception where I had a chance to speak randomly with one of the company's customers in Mississippi - an ILEC becoming a CLEC. The person I spoke with said they actually purchased the equipment from Nortel just before that company went under and GENBAND acquired the assets. He went on to say he is very happy with the road map GENBAND is on and how they handled the acquisition.

NTT Communications Becomes an NFV-Fueled Software Telco

May 29, 2014

In a press conference, NTT Communications unveiled today the first global NFV and SDN network. Touting the fact that CIOs and service providers need to more heavily focus on their networks, the company said these technologies will create a bigger wave than the internet for carriers.

They say the level of disruption is tremendous.

If you’ve read my comments about the birth, potential and future of the software telco business (more), you can see I agree in general with what the company is espousing.

Truphone's Vastly Expanded International Roaming Plan

May 21, 2014

Truphone bills itself as the first global network operator and in an age where international roaming bills can run up quite quickly, having the company in your corner can make predictable international voice, data and text pricing a reality. As a reminder, in order to use the service, you need an unlocked device and a supplied SIM card. The last time I covered (see below) the company they were introducing their international sharing plan and since then they have added countries – there are now eight. The service allows you to not only travel to various countries using a pool of international minutes; you are also given local international numbers.

Metaswitch Forum 2014 Live Blog

May 13, 2014


Metaswitch Forum 2014 will kick off soon, stay tuned.

Any second now - its 8:05 am in New Orleans

The event has kicked off with a keynote presented by Steve Gleave - which has been preceded by a few well-produced videos. The idea so far is tying in the theme of the event "The brains of the new global network" with Steve's brain. The cast of characters behind the scenes show how they tinker with Steve's brain - he eventually comes out on stage on a Segway with Harley Davidson sound-effects.


Everyone is Wrong about the Apple Beats Acquisition

May 9, 2014

If you read the media reports last night or yesterday, you heard that Apple is in talks to buy Beats Electronics because of the latter company’s streaming service. Frankly, I can’t understand this logic and perhaps I have the inability to understand the obvious but to me the reason has more to do with the brand and international expansion opportunities and most importantly the one thing everyone seems to think the acquisition is not about… Retail. Yes retail. Apple is a master at it.

Games: The Biggest Opportunity Carriers are Ignoring

April 25, 2014

Carriers are losing control over core network services such as voice and text which is in-turn making them dumb-pipe providers. While wireless is still a profitable business, the presence of companies like T-Mobile and Sprint in the US makes it more difficult than ever for carriers like AT&T and Verizon to keep their higher than industry-average margins. Just this week in fact, Sprint said it will unlock all its phones in less than 12 months. Add to that the bring-your-own-device mentality that T-Mobile has brought from Europe to the US and you can see why the 2-year contract; a mainstay in the US carrier market is slowly disappearing as customers migrate to options like AT&T’s Next plan.

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