Licensing Live 2018 Live Blog #LLUS2018

Rich Tehrani : Communications and Technology Blog - Tehrani.com
Rich Tehrani
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Licensing Live 2018 Live Blog #LLUS2018

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For reference BTW - check out the last Licensing Live Live Blog we wrote in 2016.

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It's 9:30 am PST Nov 13th in San Jose and we are about to get started! Check out some tweets from last night I posted for now.


And we are off and running! Jamshed Kahn, VP of Marketing at Gemalto takes the stage!

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"We help companies get more value of your software, regardless of the platform where you offer that software."

Jamshed sets the table on everything we will see today. 

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Shlomo Weiss SVP Software Monetization at Gemalto takes the stage.

He began with a poll - 1/4 of the companies are selling software only - 10% sell hardware and 75% sell both.

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Many companies know they want to get into new markets but the question is - what is the business value a company is offering> Typically it is one or more of these buckets above.




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