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LicensingLive 2018 Live Blog #LLUS2018

November 13, 2018







For reference - check out the last LicensingLive Live Blog we wrote in 2016.

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It's 9:30 am PST Nov 13th in San Jose and we are about to get started! Check out some tweets we posted last night.


At @LicensingLive in #SanJose, @mktharakan explains the tremendous progress the company has made in #DynamicEntitlements allowing for flexible #SKUs across premise and cloud
#LLUS2018 #SaaS #cloud #DX #IoT #UI #UX #NFV #Licensing #virtualization @Gemalto @marcyclapp pic.twitter.com/rPagBSn63J

— Rich Tehrani @LicensingLive, Nov 12-13 #SanJose (@rtehrani) November 13, 2018

At @LicensingLive in #SanJose, Alan Deter says tomorrow, we will witness many case studies of success from companies transforming their software solutions for the future
#LLUS2018#SaaS#cloud#DX#IoT#UI#UX#NFV#Licensing#virtualization@Gemalto@marcyclapppic.twitter.com/xOHDs8iCOT

— Rich Tehrani @LicensingLive, Nov 12-13 #SanJose (@rtehrani) November 13, 2018





And we are off and running! Jamshed Kahn, VP of Marketing at Gemalto takes the stage!




"We help companies get more value of your software, regardless of the platform where you offer that software."

Jamshed sets the table on everything we will see today. 




Shlomo Weiss SVP Software Monetization at Gemalto takes the stage.

He began with a poll - 1/4 of the companies are selling software only - 10% sell hardware and 75% sell both.



Many companies know they want to get into new markets but the question is - what is the business value a company is offering.























Samsung Developer SDC18 Foldable Phone Event is Here!

November 7, 2018

Cloudonix Boosts its CPaaS Solution

November 5, 2018

CPaaS is an exciting space and Cloudonix is one of the growing players in the area, making it easier for developers to go-to-market and provide solutions for customers. As an interesting differentiator, the company espouses their support for smart devices, applications and web pages.

I recently met with Eric Klein at Astricon in Orlando, as a follow-up meeting we had earlier this year to the one at ITEXPO in Fort Lauderdale, Florida.

Some of the latest news from the company is a new ISO 27001 certification which aids in winning business from larger companies. 

In addition, Eric explained, many companies are happy about working with Cloudonix as they allow CPaaS functionality without per-minute, per-line, per-endpoint, per DID or transaction fees.

Customers buy blocks of 100 concurrent calls and add blocks as they grow.


Cloudonix supports almost 22,000 different smartphones and tablets. 












Hate Calling Companies? 10 Digit Communications Has the Answer

September 13, 2018

And that answer ironically is, not to answer - by voice anyway... 



If you have kids, are a kid or know kids (I believe that covers all of you ) you realize the amount of time we spend talking on the phone has been reduced as we spend more time texting.

Yet companies are not adapting to this change with the speed they should.

Sure, a business owner of a small company may text with customers, but what happens in an organization which has a call center, or needs one?

Typical contact center solutions may have the ability to handle texting but they certainly aren't designed for texting. CTO of 10 Digit Communications, Thomas Howe explains that legacy contact center solutions were designed in the time of he landline, not the smartphone.



Now of course the world has smartphones.

And even the premium smartphone brand, Apple, has new phones starting at under $500.

On September 17th you can order a wide price range of phones from #Apple

$449 to $1,099#iPhoneXS up to 30 minutes more battery, #iPhoneXSMax more than 90 minutes#AppleEvent #appleEvent2018 pic.twitter.com/0IPHORda0t

— Rich Tehrani (@rtehrani) September 12, 2018
Getting back to Thomas - he is one of the few people who is a telecom disrupter and a doer - he has worked in large and small companies and his new launch feels like it is really onto something.

10 Digit is already working in telcos, major car companies and a school- Bryan & Stratton College, a for profit institution.



As Thomas explained, this organization had a 1/2 percent connect rate with new students but when they used text, this rate went to 33% or a 66 time improvement!

Anyone who has kids could have likely predicted such a result so even though the improvement seems statistically far-fetched, our collective personal experience verifies that it makes sense.

The company was just granted a second patent on this texting PBX which is pretty exciting and a nice validation that Thomas is breaking new ground.

He said they are forklifting other solutions from companies which caused me to ask - what about the existing voice calls? He replied that when callers call in, they present them with the option to text.





























With Yeastar, Becoming a Telecom MSP is a Massive Arbitrage Opportunity

May 4, 2018

Recently we wrote about how telecom resellers are becoming MSPs, providing UCaaS solutions on their own, without the need to rely on an OTT provider such as RingCentral or 8x8.

In our discussions with MSPs making the switch from reselling a hardware solution like Toshiba to providing service themselves, they tell us how happy they are. They are making great margins and have much more control over their destiny.



We just had an in-person interview with David L. Puckett, Director of Business Development at Yeastar and the opportunity just grew in our minds as we spoke.

The company has 100 engineers and recently devoted themselves to taking all their hardware smarts and converting it to software. The result is the Yeastar Cloud PBX which was launched a few months back at ITEXPO. It's a monster, based on the Yeastar Management Plane or YMP, supporting 100 PBX instances, 2,000 users, and 500 concurrent calls.







3CX Aims to be Top 3 in UC Software

May 3, 2018

MSPs and resellers in telecom are going in three directions. The first is business as usual. They continue to sell boxes and/or cloud services. Sometimes they'll just refer the business to the UCaaS provider and other times, they'll do the install themselves.

Another direction is the reseller becoming an MSP.

FracTEL Advances Conference Call Security

April 30, 2018



Citing the common theft of conference call pin codes in places like political campaigns, Michael Crown, President of FracTEL told us in an exclusive interview, his company's SKRUM solution announced at ITEXPO earlier this year, securely calls participants instead of relying on them to enter pin codes. He said, "Conference calls are expensive." He continued, "At the end, nothing happens. Calls aren't actionable."

This is why FracTEL is focusing on changing this. At the conclusion of a call, they perform recording and transcript analysis.



How Nuance is Powering the Voice Economy

April 16, 2018

It's no secret that voice interfaces have become one of the most successful product categories in recent years. With the price point of smart speakers dropping to the same level as a week's worth of Starbucks, many consumers have filled their homes with such devices.

All of this is great news for Nuance as they have been a leader in the voice recognition space for decades.

As this tech has evolved to become intelligent assistants, the company has invested in organic growth and acquisitions to stay ahead of the curve.

Speaking of acquisitions we remember when past ITEXPO keynoter Steve Wozniak mistakenly mentioned that Apple was going to purchase Nuance. Sometimes you can be correct but just early. This could be the case as Apple is failing in the Smart Speaker market with its overpriced HomePod. It may be forced to buy Nuance for its voice technology.





RingCentral UC is Eating the Enterprise

March 26, 2018

According to a RingCentral report From Workplace Chaos to Zen: How App Overload Is Reshaping the Digital Workplace, when it comes to communications applications, workers today are using an average of four apps, with 20 percent of workers using six or more. This includes apps for phone calls, texts, web meetings, video conferencing, team messaging, and more. Sixty-nine percent of workers waste up to an hour each day navigating between myriad communications apps, amounting to a waste of 32 days per year.

To counter this app fragmentation, 66 percent of workers want a single communications platform that will bring a sense of productivity to their

 workplace.

Apple Must Buy Devialet

March 5, 2018

At ITEXPO A month ago, we asked a room full of about 500 techies how many wanted the HomePod from Apple. One hand went up. Dozens had Amazon Echos and Google Home devices however.

The bad news at the show later translated into lackluster sales as reported by analysts.

The problem for Apple in the smart speaker market is the low end is sewn up. Amazon is selling their Echo devices for a few dozen dollars.



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