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Apple Responds to Our iPhone X Wireless Charging Complaint in One Day

November 14, 2017

Dongles: The iPhone Weakness Samsung Begins to Exploit

November 6, 2017

Apple used to abuse Microsoft in its Mac Versus PC ads. They hired a chubby Bill Gates looking actor John Hodgeman to represent the PC while they hired the hip, cool and young Justin Long to represent the Mac.

One of the most compelling ads focused on the lengths PC users needed to go to to connect a camera to their systems.



The ad below shows the PC having a camera literally duct taped to their head.



Frankly it was embarrassing to use a PC after seeing these ads.

Apple however has unwittingly made itself a target of the same type of attack ad.

The minimalist designs Apple releases are gorgeous but they drastically reduce functionality. The Mac laptops and iPhones have this problem - thanks to reduced ports for things like headphones.

Users need multiple adapters if they want to use a 3.5 headphone with their iOS phone.

See the screen shots and video below Samsung is using to take on Apple. If they were to take the dongle concept and really focus on it in TV ads, it could put a dent in the Apple halo.





























This iPhone X Feature Makes it Worth $1,000

November 4, 2017

You're driving in the car, come to a red light and decide to check e-mail. You double click the home button to open the mail app, delete a few emails and then look up after you hear the horn of the car behind you to see a green light. As you place the phone back in its holder, you begin to accelerate through the intersection.

Suddenly, you remember, you want to open the GPS app as you pass the intersection and proceed to the entrance ramp of the highway or freeway. You think about hard pressing the left of the screen and swiping to another app but you realize the phone holder is not so secure.

We Were Right: Missing iPhone 8 Customers are Buying an iPhone X

October 27, 2017

We explained quite clearly that the difference in pricing between an iPhone 8 and iPhone X - especially when looked at from a monthly perspective would be around $4.

When other outlets claimed the sky was falling on Apple as there were few iPhone 8 lines and and the $1,000 price point for the iPhone X would be a deal-killer, we once again explained that people are not buying an 8, they are buying a X.

We were right.

Customers already have to wait 4-5 weeks to get an iPhone X.

We do want to point out that the iPhone X suppliers are reported to have problems with the FaceID yield and Apple was said to allow less accurate sensors in order to meet demand.

We also know it is been difficult for the press and analysts to accurately predict the size of Apple's phone inventory at launch.

The bottom line as we see it is the iPhone X will be an upgrade super-cycle device and once in the wild, the demand will only grow.

This will likely be the most sought-after iPhone ever.

Now, if the rumored iPhone X Plus - a 6.5 inch device ever becomes reality, we know we would be ecstatic. It might not become a mainstream smartphone/phablet but it would allow Apple to compete effectively for its customers who have Android screen-envy.



















Dialpad Debuts New Gmail Add-on in G Suite Marketplace

October 24, 2017

Dialpad spun out of Google for all practical purposes and still uses the Google cloud or GCP so its a natural application to be part of the new G Suite marketplace.

What does this new partnership mean to Dialpad customers? Simple... They can now access their communications - text and voice from within their email client. Specifically, when you are emailing on an Android device or desktop browser, you will see a drawer to the right allowing calls to be placed or texting to be initiated.

Once activated, the Dialpad Add-on enables users to message, call, view history or save a new contact from within Gmail. 



Invoxia NVX 200 Phone Connects to Apple Watch 3

October 17, 2017

Forget Dick Tracey, Invoxia takes your watch phone one-step further by allowing you to use a desk phone as the interface to your Apple Watch 3. 

Technically, it is impressive to think you no longer need a phone - your watch connects you directly to the cellular network and bluetooth connects the watch to the Invoxia NVX 200 phone.



Serge Renouard, CEO and cofounder of invoxia said, “The Apple Watch 3 is part of this new step in the history of technologies that frees us from succumbing to the object." He continued, "The conjunction between cloud and specialized, contextual equipment like the NVX 200, allows any professional wearing only an Apple Watch to benefit from the perfect equipment at the office – the kind that spontaneously connects to the watch and turns it into the best of desk phones”. 

The dock comes with an adapter system that allows it to also plug into smartphones regardless of connector such as USB-C, Micro-USB or Lightning.







Scott Galloway Nails it on Key to Apple's Success

October 10, 2017

Scott Galloway is one of the few college professors you'll hear that actually understands branding in technology and he is able to articulate his vision masterfully. We never feel like we are wasting time listening to him speak and we envy his students.



His thoughts on Apple's largest creator of shareholder value is that it's the stores, not the phone.

It makes a lot of sense. 

He goes on to say Samsung spends double on advertising than Apple while Apple has invested in leases.

He also points out the company has between $5-$6 billion in store leases which help customers consummate the relationship with the brand.



If we had to argue with the point at at all, we'd have to say that Apple was able to early on take the premium spot in the phone market. Their packaging, pricing and branding all screamed premium.

In fact, Apple's packaging has changed virtually all of the packaging in the entire market of products.















AT&T Connected Health Foundry Celebrates Success

September 23, 2017

Earlier today we discussed how some years back IMS provided a platform for carriers to roll out applications. The industry discussed the concept for a number of years – magazines, associations and events sprung up to support carrier efforts but the market never happened the way anyone thought it would. This was in-part because Apple rolled out an App Store and then Google followed and developers didn’t need to work with carriers. It was much faster to integrate with the hardware in the hands of the consumer.

Streann OTT Hopes to be the Evolution of TV

September 23, 2017

"The revolution and evolution of the golden age of entertainment is happening right now," according to Giovanni Punzo the CEO of Streann Media. The company touts itself as the multiscreen next-generation monetization platform for delivering linear TV, VoD and proprietary  interactive services to end-users anytime and anywhere.

The idea behind the platform is fairly simple - allow customers to provide Netflix-like services with localized content. The solution has a built-in ad platform, app editor builder and allows the full distribution and monetization of content.

In addition, the company has a provisional patent on a new way to show video ads - they can be seen in split screen. This is a replacement of the pre-roll which many people including us have grown tired of.

The Miami based company is doing very well in the Latin America market and its HQ in Miami likely doesn't hurt.  





Why Google will Buy Bose

September 21, 2017

To compete effectively with Apple, Google needs to evolve how it does business. The most important area Google needs to worry about is the Android experience versus the one Apple provides. Apple does its very best to update the operating systems on even its most obsolete phones - ones going back years like the iPhone 5s. Android devices on the other hand seem to be designed to last a year or two - after that, depending on your phone, you're out of luck.

Basically, Apple worries about the experience, Google Android is more about a device.

Apple starts with the store and goes down to the processor level - they own it all.

Conversely, Android phones have numerous similar applications from the Android hardware maker and Google.





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