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Apple

Apple Responds to Our iPhone X Wireless Charging Complaint in One Day

November 14, 2017

Pictek Fast QI Wireless Charging Pad Review

November 13, 2017

When we received our iPhone X, we knew we had to try out the wireless charging feature of the new device. The iPhone 8, 8 Plus and X models are the first iOS devices to support wireless charging using the Qi standard we told you about some years back.



To that end we were sent a Pictek Fast QI Wireless Charging Pad for review. This charger is slim and light. You have to use your own power block/USB port as one is not included.



The first thing we tested was if we could use the charger with the magnetic plate on the back of our phone used to mount the phone on our desk and car vent.

Sadly, the metal plate blocks charging.









Dongles: The iPhone Weakness Samsung Begins to Exploit

November 6, 2017

Apple used to abuse Microsoft in its Mac Versus PC ads. They hired a chubby Bill Gates looking actor John Hodgeman to represent the PC while they hired the hip, cool and young Justin Long to represent the Mac.

One of the most compelling ads focused on the lengths PC users needed to go to to connect a camera to their systems.



The ad below shows the PC having a camera literally duct taped to their head.



Frankly it was embarrassing to use a PC after seeing these ads.

Apple however has unwittingly made itself a target of the same type of attack ad.

The minimalist designs Apple releases are gorgeous but they drastically reduce functionality. The Mac laptops and iPhones have this problem - thanks to reduced ports for things like headphones.

Users need multiple adapters if they want to use a 3.5 headphone with their iOS phone.

See the screen shots and video below Samsung is using to take on Apple. If they were to take the dongle concept and really focus on it in TV ads, it could put a dent in the Apple halo.





























Galaxy S8 Outdoes iPhone X in Freeze Test

November 6, 2017

The screen test below shows what happens when you put two of the top smartphones on the market - the Samsung Galaxy S8 and iPhone X in water and then freeze them overnight.

Two frozen phones - which one will survive?





The Samsung is unscathed but the iPhone X loses its Face ID ability, its screen doesn't work properly and it seems to have lost its data.

Wait, what happened to all my data?




Even worse - the entire battery of the iPhone gets used up while the Samsung still has about 40% left.

Most likely, a gap opened up in the iPhone during its blowtorch melting causing water to get it. This in turn seems to have led to a short circuit or even more than one.

The iPhone X green screen of death - apparently competition with Microsoft BSOD is fiercer than we thought. 




Bottom line: The Samsung Galaxy S8 is an absolute champ in this test - iPhone X users should avoid leaving their phones in water in the freezer overnight.

The video below shows the freeze test comparison in full:























This iPhone X Feature Makes it Worth $1,000

November 4, 2017

You're driving in the car, come to a red light and decide to check e-mail. You double click the home button to open the mail app, delete a few emails and then look up after you hear the horn of the car behind you to see a green light. As you place the phone back in its holder, you begin to accelerate through the intersection.

Suddenly, you remember, you want to open the GPS app as you pass the intersection and proceed to the entrance ramp of the highway or freeway. You think about hard pressing the left of the screen and swiping to another app but you realize the phone holder is not so secure.

We Were Right: Missing iPhone 8 Customers are Buying an iPhone X

October 27, 2017

We explained quite clearly that the difference in pricing between an iPhone 8 and iPhone X - especially when looked at from a monthly perspective would be around $4.

When other outlets claimed the sky was falling on Apple as there were few iPhone 8 lines and and the $1,000 price point for the iPhone X would be a deal-killer, we once again explained that people are not buying an 8, they are buying a X.

We were right.

Customers already have to wait 4-5 weeks to get an iPhone X.

We do want to point out that the iPhone X suppliers are reported to have problems with the FaceID yield and Apple was said to allow less accurate sensors in order to meet demand.

We also know it is been difficult for the press and analysts to accurately predict the size of Apple's phone inventory at launch.

The bottom line as we see it is the iPhone X will be an upgrade super-cycle device and once in the wild, the demand will only grow.

This will likely be the most sought-after iPhone ever.

Now, if the rumored iPhone X Plus - a 6.5 inch device ever becomes reality, we know we would be ecstatic. It might not become a mainstream smartphone/phablet but it would allow Apple to compete effectively for its customers who have Android screen-envy.



















IoT Connectivity Standards? Still a Confusing Mess.

October 21, 2017

62 million European households will soon have smart gas meters as reported on IoT Evolution with an annual growth rate of 27.8 percent until 2022.

We recently reported that the U.S. was behind Europe in LoRa deployments so when we saw this research report, we decided to dig deeper. We wondered, are all of these deployments LoRa-based?

Interestingly the answer is a resounding no. 

According to the article:

European smart gas meters use a variety of communication methods, the report indicates, including fixed RF networks and local interfaces to master electricity meters.








Digital Transformation Gone Wrong: Did Macy's Fail?

October 19, 2017

Amazon will be moving into six floors at 300 Pine Street, a historic epicenter of Seattle retail, home to Macy’s. In fact, Amazon has committed to approximately 1.2 million square feet of new office space in Seattle recently.

Do you remember when Macy’s was Amazon?

There was a time when you could buy underwear, a stereo system, a bed, knives and forks and just about anything at Macy’s.

Metaswitch Helps Carriers Compete with UCaaS and Slack

October 10, 2017



Metaswitch was on the leading edge of seeing the social media threat to carriers – they were somewhat-famous for warning that social network user-names were being used in lieu of phone numbers and disintermediating the relationship between carriers and customers. Except they said it with a UK accent so it sounded a lot more exotic. J

The company is doing well – just off the news they won the Sprint IMS core business via their productized Project Clearwater solution.

Scott Galloway Nails it on Key to Apple's Success

October 10, 2017

Scott Galloway is one of the few college professors you'll hear that actually understands branding in technology and he is able to articulate his vision masterfully. We never feel like we are wasting time listening to him speak and we envy his students.



His thoughts on Apple's largest creator of shareholder value is that it's the stores, not the phone.

It makes a lot of sense. 

He goes on to say Samsung spends double on advertising than Apple while Apple has invested in leases.

He also points out the company has between $5-$6 billion in store leases which help customers consummate the relationship with the brand.



If we had to argue with the point at at all, we'd have to say that Apple was able to early on take the premium spot in the phone market. Their packaging, pricing and branding all screamed premium.

In fact, Apple's packaging has changed virtually all of the packaging in the entire market of products.















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