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Rich Tehrani
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| Communications and Technology Blog - Latest news in IP communications, telecom, VoIP, call center & CRM space

Apple

Build Communities With Google's Help

June 10, 2008

Let's say your company plays in a few different spaces such as information technology, security and storage. And let's say your company has decided to build a community of interest which is dedicated to a specific subject area as you are hoping like-minded people will visit the community regularly and begin to associate your company as a leader in the space and hopefully some of these people will become new customers.

In this example, your resources are limited and even if they aren't, you need to choose one of these above areas to build your community. Assume each of them has equal market sizes and growth rates and you need to determine where the highest level of search interest lies.

Using the updated Google Trends, you can now see a graph over time of search volume on a relative and absolute basis and this information can be exported for analysis.

You may find for example that storage interest spikes around the year-end holidays but also seems unusually high in May of each year... This information can be useful in your business as it helps you see how people are searching for various terms.

If you have read my blog before, you know TMC has been building communities (Global Online Communities, Channels) for companies in the communications and technology space for some time now.







iPhone: More Walled Gardens

June 10, 2008

Google and Apple News

June 10, 2008

I go on a podcast soon but before I go, it is worth pointing out a few articles I perused this morning. One is focused on Google making us stupid -- and the concept is that reading on the web has changed the way we work. We are now all able to ingest information small bite-sized chunks and can no longer read books or long articles like the good old days. I tend to agree.

Then there is the Apple news.

T-Mobile Lawsuit Repercussions

June 10, 2008

Rob Adler has an interesting take on the T-Mobile/Starbucks WiFi lawsuit at his Vantage blog. His point? That the PR hit of winning a lawsuit which takes away WiFi from millions of users will be extreme. I can't help but wonder if the general public would ever be aware of the lawsuit.

Talkswitch Interview: Jan Scheeren

June 9, 2008

Right now the small business market is the shining star in communications -- plenty of growth is predicted in this space and small businesses for the most part are behind the tech curve -- meaning they need to catch up. For over a decade, Talkswitch has been serving this space with innovate, small PBXs designed to be easy to install and support.

Jan Scheeren the President & CEO of the company has been to TMC headquarters frequently to tell us about new products and upgrades. Scheeren knows the small business communications market better than most and on this podcast I was able to pick his brain on the SMB communications space and learn a great deal about his thoughts, the competitive situation, etc.

It is definitely worth a listen.



Conflicting iPhone Rumors

June 8, 2008

T-Mobile Suing Starbucks

June 7, 2008

T-Mobile is already not thrilled AT&T will replace them as the service provider of choice in Starbucks stores, now the GSM-based service provider who was early to embrace WiFi is losing revenue due to the new AT&T/Starbucks promotion of free WiFi in its stores.

While the news came out around February 11th that AT&T and Starbucks would provide free WiFi service, according to these court documents T-Mobile learned of this arrangement on or around March 30th.

Here are the salient points from this lawsuit:

  • In early 2008, Starbucks, AT&T and T-Mobile negotiated some agreements allowing a structured and seamless transition allowing AT&T to replace T-Mobile as the WiFi provider in Starbucks stores.
  • During the transition period, T-Mobile and AT&T would each promote the other brand via web pages which are displayed when a user logs onto the wireless network.
  • In addition, this page would allow customers to be authenticated by an existing subscription with either service provider.
  • AT&T and T-Mobile would not pay each other for using one another's networks.
  • Starbucks rolled out a promotional plan allowing its customers using a Starbucks card to register the card at starbucks.com and at this point the customers are directed to an AT&T page.
  • Since every US market is covered by T-Mobile except for Bakersfield, CA and San Antonio, TX, T-Mobile loses the opportunity to be marketed in front of these customers in other markets.
  • In addition, these cards are available to everyone, not just AT&T customers.
  • The agreement stipulates only AT&T customers are to have this right.
There is more but you get the idea... The point is if you have a T-Mobile account today, why not cancel it and use these cards instead to ensure you have access to the internet for free.

Based on the documents it is apparently T-Mobile thinks that Starbucks and the relationship they have with the behemoth of a coffee house is important to their success. Om Malik finds it funny that a coffehouse is a key pawn between two telecoms. He has a point.







Will Steve Jobs Wow Us?

June 7, 2008

It seems that if you do not blog about the iPhone this weekend you will be out touch with the blogging and news gathering communities. It is just that important. On Monday we will have a new Apple mobile device to drool over and I wonder if the company has any surprises up its sleeve such as higher screen resolution?

We know the new iPhone also called Jesus Phone by some will have 3G but will it also have a keyboard?

HTC Touch Pro

June 5, 2008

The HTC Touch Pro may be the ultimate Blackberry killer. I know the term "killer" is used very often but let's look at this situation carefully... People who type a lot benefit from a keyboard. Sure, an on-screen keyboard works but it is not ideal.

Mobile Virtual Worlds Emerge

June 4, 2008

There are so many communications companies pushing products and services revolving around virtual worlds, one wonders if we are about to see a new subset of communications break out and achieve mass appeal like VoIP, the iPhone or Blackberry. Do you think we could see a time when we all have avatars -- or even multiple avatars used when communicating with different people?

Think about it... A work avatar in a suit, a casually dressed avatar for hanging out with your friends and yet another more "elegantly dressed" avatar for communicating with members of the opposite sex.

I recently wrote that Nortel, Dialogic and NMS are in this space but I forgot to mention that IBM too is deploying a virtual world communications system for US intelligence agencies. (Credit goes to Tony Rybczynski for reminding me yesterday of this).

Nortel recently espoused how we will one day use avatars on our mobile phones and it seems they were right on -- at least in theory.





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