Rich Tehrani : Communications and Technology Blog - Tehrani.com
Rich Tehrani
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| Communications and Technology Blog - Latest news in IP communications, telecom, VoIP, call center & CRM space

Apple

Move Avatar Buzz

June 23, 2008

You have heard me go on and on about avatars in the past. Here are some of my recent blog posts in fact:

Mobile Virtual Worlds Emerge

There are so many communications companies pushing products and services revolving around virtual worlds, one wonders if we are about to see a new subset of communications break out and achieve mass appeal like VoIP, the iPhone or Blackberry. Do...

Posted on June 4, 2008 4:55 PM



The Importance of Communications

June 21, 2008

Do we realize the importance of what we do? I have been thinking about this question a great deal lately. I see the amazing technology being developed by the entire industry and I just can't help but wonder - do we realize how important we are to the world economy. I am far from an economist but I know that when productivity improves so does the standard of living.

SMS Advertising

June 18, 2008

Robby Benedyk Senior Manager Global
Product Marketing at Tekelec
For service providers on the cutting edge, you should be exploring placing ads in the text messages your subscribers send to one another. While there is a 160 character limit on SMS messages, most messages are far shorter and the opportunity to place ads in the unused character space can help service providers looking to be ahead of the curve and make more money.

While  is unclear what the best solution is to placing advertising in text messages -- one assumes that providers will make more money from the ads they sell and be able to offer lower cost text messaging plans which translates into more customers using SMS services on their network.

In a way, text messaging is the perfect mobile advertising vehicle because it doesn't rely on web browsers on the phone. In fact, every phone can receive such text ads and the possibilities here are limitless... For example, ads can link to a short code or web address.





Sipera Looks To The Channel

June 11, 2008

Keep In Touch

June 11, 2008

If you haven't noticed, there will be more and more touch-enabled devices in your future. The craze seemed to get the biggest boost from the popularity of the iPhone interface which spawned a number of similar interfaces from competing phone companies and even from the companies making mobile browsers.

Stacey Higginbotham, goes into detail on some of the new touch developments on her blog over at GigaOM. She further speculates that touch can be a great way to control things like lighting and HVAC.

I don't disagree but I would like to point out that it is great to see the potential of a new UI being realized because of the success of a phone. People have told me Apple is not a tech company but an interface company applying their unique perspective on various markets.



iPhone Adoption and Women

June 10, 2008

Build Communities With Google's Help

June 10, 2008

Let's say your company plays in a few different spaces such as information technology, security and storage. And let's say your company has decided to build a community of interest which is dedicated to a specific subject area as you are hoping like-minded people will visit the community regularly and begin to associate your company as a leader in the space and hopefully some of these people will become new customers.

In this example, your resources are limited and even if they aren't, you need to choose one of these above areas to build your community. Assume each of them has equal market sizes and growth rates and you need to determine where the highest level of search interest lies.

Using the updated Google Trends, you can now see a graph over time of search volume on a relative and absolute basis and this information can be exported for analysis.

You may find for example that storage interest spikes around the year-end holidays but also seems unusually high in May of each year... This information can be useful in your business as it helps you see how people are searching for various terms.

If you have read my blog before, you know TMC has been building communities (Global Online Communities, Channels) for companies in the communications and technology space for some time now.







iPhone: More Walled Gardens

June 10, 2008

Google and Apple News

June 10, 2008

I go on a podcast soon but before I go, it is worth pointing out a few articles I perused this morning. One is focused on Google making us stupid -- and the concept is that reading on the web has changed the way we work. We are now all able to ingest information small bite-sized chunks and can no longer read books or long articles like the good old days. I tend to agree.

Then there is the Apple news.

T-Mobile Lawsuit Repercussions

June 10, 2008

Rob Adler has an interesting take on the T-Mobile/Starbucks WiFi lawsuit at his Vantage blog. His point? That the PR hit of winning a lawsuit which takes away WiFi from millions of users will be extreme. I can't help but wonder if the general public would ever be aware of the lawsuit.
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