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Rich Tehrani
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Apple

Mobile Advertising Grows to $16.5 Billion

November 18, 2007

I was perusing some articles on mobile advertising recently and was absolutely stunned at how big some analysts think this market will be. According to this TMCnet article, Strategy Analytics predicts the global market for mobile advertising is slated to reach $14 billion by 2011.   ABI Research predicts the global market for mobile marketing and advertising will reach $3 billion by the end of 2007, and expand to $19 billion in 2011.   If we take the mid-way point between the estimates, the mobile ad market will be $16.5 billion in 2011. To put this in real-world terms it means that one-billion users will generate about $16 apiece.   It would seem to achieve this grand vision things will have to drastically change in the way we interact with mobile devices. One would imagine the path we are on at the moment cannot possibly get us to these numbers.   So as sit here looking at the gargantuan estimates above, I just wonder what would have to change to make these numbers achievable.

China and the Busy Weekend

November 17, 2007

It has been a busy weekend so far and it is about half-way over and I didn’t even get a chance to blog. Believe it or not there hasn’t been too much blog-worthy material and writing for the sake of writing makes no sense.   So after spending about thirty minutes focusing on something exciting to share I thought it better to refer you to a couple of MSNBC articles which could be of interest.   Believe me I would like to provide some insight on these stories but I am devoid of strong opinions worth sharing at the moment. Oh Well… Tomorrow is another day.   Both of these focus on telecom in China. I hope you find them interesting.   ·        Apple, China Mobile discuss China iPhone ·        China tests Mt. Everest cell station

Android Developer Contest

November 13, 2007

Question: What is the best way to get your mobile platform to be adopted by developers and subsequently end-users?
Answer
: Pay off the developers   And that is just what Google is doing with their Android SDK. A total of $10 million dollars will be awarded to the best applications in a contest Google recently announced..   Having lived through the application wars of Apple vs. PC and then Microsoft Windows vs. IBM OS/2 I can recall just how important it is the have the application developers behind your platform.   For example in the publishing industry a popular software package for desktop publishers was Quark Express and the company was a loyal Apple developer.

How Network Neutrality Solves the Cable Competition Problem

November 10, 2007

It is obvious to me the cable companies are getting the short end of the FCC stick. In fact I am not sure the FCC will be giving any sort of stick to the cable companies this Christmas. Even the lump of coal Time Warner Cable, Cablevision and Comcast were expecting may not be in the stocking – don’t they know how bad coal is for the environment?  

The cable companies are in deep trouble because FCC Chairman Kevin Martin has decided to regulate cable and in so doing ensure there is more competition. They will for example make sure access to spare channels by other content providers is done at a reasonable cost.

  There is an arcane law on the books called the 70/70 rule which is being used as the basis for the FCC to get involved in regulating this market.   The rule says that if 70% of households in the US have cable access and 70% of those that do use cable, the agency can step in and regulate it.   This is great for consumers in my opinion but is also coming at a time which is incomprehensible to me.   If you want true cable competition, it seems to make more sense to ensure network neutrality is enforced.

iPhone Hits UK

November 8, 2007

Mobile News From iPhone to Business Intelligence

November 8, 2007

The mobile market continues to generate massive amounts of news… It almost seems we have crossed over the critical mass border where everyone on earth has one of these devices and now we need to find ways o force them to upgrade or provide them better access to information while on the road.   For example, Information Builders now provides a mobile-ready business intelligence dashboard. With merely a couple of clicks, content can be effortlessly added or eliminated from the Mobile Favorites folder in Information Builders’ standard BI Dashboard. The procedure closely resembles the method for adding content to the favorites folder in a Web browser.   In addition, Broadcom and Electronic Arts have teamed up to provide high-performance gaming on mobile phones. A direct quote from the release is as follows: “The Broadcom BCM2727 processor continues to set the bar for low power, extreme mobile multimedia performance and is receiving significant recognition within the mobile device and gaming communities.”   For those of you who already have a device – like let’s say a smartphone, you can now turn it into an iPhone with a little help from TransMedia.

Picketing Steve Jobs

November 7, 2007

Apparently the proper place for striking writers to be picketing is in front of Steve Job’s house, office and perhaps anywhere else he happens to be. So says Michael Eisner according to this CNET news report.   In reality, Steve Jobs should more likely be heralded as a god as without him the content the writers produce would be distributed free through p2p networks and there would be no money to be made. At least now the studios get something that will grow over time.   Having said that we should all acknowledge that iTunes is not needed for distribution of all content. The networks have websites that make a successful business distributing programming without any help from Apple at all – Thank you very much.

Quantcast

November 6, 2007

You are likely familiar with Alexa, a division of Amazon that measures website traffic. I have written about the site a number of times before. A while back I discovered a site called Quantcast which is becoming a well respected third-party way to measure web traffic in an accurate manner. Currently Quantcast allows you to see how many unique visitors any site has.

Apple Tablet PC

November 6, 2007

Think of it as an iPhone but with more of it to love.   Sure you love your iPhone, iPod and other Apple devices but something is missing. You want a single device which gives you the power of the MacBook with the portability of an iPhone but you just don’t know where to turn. Perhaps you could buy an iPhone and iPod and put one in each hand. Or you could use a laptop while you use your iPhone.   If only – if only, Apple was working on a Tablet PC – something with the power of an iPhone – the great and intuitive interface, coupled with a powerful dual-core processor and a huge screen, allowing web browsing of the most sophisticated pages with ease.   Wouldn’t it just be nifty?

More Google Phone Speculation

November 6, 2007

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