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Apple

How Poor Branding and Positioning Have Led to Tech and Auto Failure

March 27, 2011

Lessons Learned From Microsoft, Cisco, Volkswagen, Mazda and Apple Misteps

Why do Cisco and Microsoft have trouble entering new consumer markets and why does Apple have challenges when trying to get into the enterprise server market? According to an article from Rob Enderle, President and Prinpal Analyst, Enderle Group the reason has to do with poor management choices which have more to do with seniority than ability - coupled with starving new products of the resources they need to make it.

I agree with many of the points he makes and the fact Redmond actually decided turd brown was a great color to use when competing with Apple is hard to digest (sorry).  But in addition to the thoughts from Enderle I would add there is a positioning challenge facing these companies as well. In today's world where everything seems to revolve around clicks and search ads, most companies don't even seem to know what positioning means.

And its too bad because companies fail every day because they generate lots of leads that won't turn into business.





Is AT&T Using Investment Angle to Silence Blumenthal?

March 25, 2011

One thing you have to give AT&T a tremendous amount of credit for is knowing how to work the regulatory system - legal, financial and lobbying to get deals done. They are absolute masters and off the record I hear amazing things about just how connected they are. And they will likely need to pull on all the strings they have access to in order to make the T-Mobile acquisition happen.

So realizing the US is a Republic made up of 50 states, the company has now begun working on public opinion in individual states. Consider that today alone the company has put out two releases regarding their building of what they call the most advanced mobile broadband experience in Cincinnati and Connecticut.

In boilerplate press releases where a few items are changed, the company explains that in the greater Cincinnati area it is going to install 10 new cell sites, add spectrum carriers to 35 cell sites, enhance backhaul to 100 cell sites to enable 4G and deploy a distributed antenna system at the Great American Ball Park and Paul Brown Stadium to enhance network coverage during events.



Apple Sues Amazon over App Store Name

March 21, 2011

Apple, not content to sue Microsoft for using the term App Store is now going after Amazon citing potential confusion in the market. In reality though it is tough to see how App store is not a generic term and/or concept. I am not a lawyer but I’ve pointed out before when Apple sued Microsoft that App and Store are terms which have been around for many years – do they become something you can protect when you put them together? I guess a judge will decide during this preliminary injunction which is a fast-paced trial which could have interesting consequences for the computer industry if Amazon loses.

Gogobeans Enables Mobile Cloud Sharing

March 21, 2011

Behold, the semi-social mobile cloud is born



One novel way to store and share information is Gogobeans, a company which allows you to store information in a digital locker in the cloud and share it easily by sharing or “bouncing” a bean to someone else. Last December I covered the company – saying they want to manage your digital life.

Android-Based ThunderBolt a Winner

March 20, 2011

I have to say after using the Android-based HTC ThunderBolt for a few minutes I was thoroughly impressed. It was like a mini-tablet and browsing sites was fast and its Flash support was very impressive. Its a 4G phone and I tested it for a few minutes on a WiFi network at TMC headquarters. Sadly there is no 4G network in Norwalk, Ct at the moment.

The specs are equally impressive with a 1 GHz processor, a WiFi hotspot for up to 8 devices and an 8 MP rear camera.

Android is indeed getting better - it still isn't as easy to use as an iOS device but as more users get Android gadgets - there will be a support system of users helping users just like with PCs.

I do recommend this phone but I have heard from at least one user that it is a battery hog and won't make it through a full day of heavy use.

TMC's Erik Linask has a more thorough review.







What AT&T Purchase of T-Mobile Means

March 20, 2011

Today, AT&T announced it was purchasing T-Mobile from Deutsche Telecom generating a combined entity with 130 million wireless subscribers producing $72.2B per year in revenue. While AT&T had an exclusive contract with Apple to sell iPads and iPhones it could rely on organic growth but now that Cupertino decided polygamy was more lucrative and Google’s Android is unleashing a torrent of cool devices on all networks, the challenge for carriers is to figure out how to compete effectively in a world where differentiating based on device is more difficult.

iPhone and AT&T’s Network Quality Perception

AT&T took a beating while being the exclusive home of the iPhone and was ridiculed on programs from The Daily Show to Saturday Night Live for selling device which couldn’t effectively make phone calls.

Will iPad 2 Glass Break?

March 18, 2011

A Future Made of Glass?

March 17, 2011

Intel Touts Durability While Apple Uses Glass

March 17, 2011

There are two approaches - the minimalist, clean look or the dead.

If you are a PC maker you have to be scared to death of the gains Apple is making in the tablet market and to make matters worse, any day now an Android tablet may be released which sells in the tens of millions of units. And if you supply processors to these devices like Intel does, you have to be scared as well since Apple is not only designing ARM-based CPUs for its tablets and phones, they are getting more powerful and may one day find their way into Macs.

So borrowing a page from Apple in the eighties, Lenovo and Intel have teamed up to get education-centric laptops into the hands of students quickly - before the Apple disease further hurts either company.

The result is the Lenovo Classmate+ PC which you can read about in an article on TMCnet's Education Technology site.

After spending some time on the Intel Education website I am a bit surprised as to how this approach to education is different from the Apple brand most of us think about in our heads.

For example, here is a statement from the site touting the benefits of the Learning Series:
Education specific, research based

Our team of ethnographers conducts observational research to understand how kids naturally learn, what PC features will support intuitive use, and how teachers can best introduce technology into the classroom. This research informs the design and development of Intel Learning Series products.

I realize this is a behind-the curtain look at what is happening but just reading it makes me think of how one might design a hospital or airport, not a computer for students.










Tech Minimalism: Only Apple Comes to Mind

March 17, 2011

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