I have been intentionally staying away from the news regarding Verizon Wireless introducing new unlimited voice plans but now that AT&T has come out and matched Verizon's plans, it seems I have to at least mention it and point to GigaOM as they are covering the news and can give you the details.

I am a bit surprised by this move as Verizon Wireless has been doing well charging more than its rivals. These new rates mean that Verizon Wireless is either seeing a slowing economy and have decided this is a way to increase share or they have decided it is time to do away with their weaker competitors T-Mobile and Sprint.

One wonders if this is an opening salvo in a price war where only the customers will be the winners. It certainly seems like this is a likely scenario and the wireless market could soon end up (from a profit perspective) being a lot like the domestic airline market.