Atkins Bankrupt

Rich Tehrani : Communications and Technology Blog - Tehrani.com
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Atkins Bankrupt

What difference a year can make! Can you believe that Atkins Nutritionals is declaring bankruptcy? That is like Harry Potter author JK Rowling declaring bankruptcy. Certainly Atkins and Harry Potter are two of the most popular things to talk about at cocktail parties.

The company owes $300 million in outstanding principal and interest and will focus on nutrition bars and shakes to help get them back on track.

I recently noticed that Subway took down the Atkins logo from its chocolate chip cookies and wraps so I bet the reduced licensing revenue in general took a huge hit.

The Atkins diet went from the most popular diet ever to one of the most out of favor. Boy was that quick.

I wonder if the South Beach Diet People are going to benefit from this the most. Perhaps Weight Watchers and Slimfast are the ones to watch.



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