Perhaps the most maligned term in telecom is communications enabled business processes or CEBP. It is funny how just so many companies tell me they have a new CEBP solution and then go on to say they despise the term. What is more interesting to me is how so many companies are actually relying on CEBP for quick ROI on the solutions they sell. For example doctors using CEBP to help increase the number of patients which show up to their appointments can yield an ROI of a few months.
You remember the term just in time communications I came up with years back? The term gained little traction but I still wonder if it isn't better than CEBP. Then again I am not one for an acronym urinating match. Who has time anyway -- I am too busy memorizing what every flavor of 802.11 does (The insanity 
802.11z, 802.11aa, 802.11ac,802.11ad).
It does seem however, love it or hate it - CEPB is here to stay.
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Rich, I agree with your thoughts. DIE CEBP! DIE!
But the real reason that I'd like to see it die is because it doesn't ring out the real value that UC has to offer. The better term, in my opinion, is Communications-Based Process Automation where the communications platform does more more than just spit out notifications along the process path, but actually TAKES OVER THE AUTOMATION of the business processes as well.
Let's not stop at CEBP, but go all the way with CBPA by taking advantage of all the tools the communications system already has working in the contact center, after all, that's where UC originated from in the first place.
Take a look at why I mean:
- ACD Queuing and Routing (including skills) for process assigning and routing
- Presence management for assisting when a business process can be routed based on availability and location
- Call/screen recording for quality assurance
- Full reporting for process tracking
- VoIP for location independence for anyone involved with the business process.
CBPA - Communications-Based Process Automation.
Now that is where the real value is for UC.
Tim Passios
Interactive Intelligence, Inc.