Rich Tehrani : Communications and Technology Blog - Tehrani.com
Rich Tehrani
CEO
| Communications and Technology Blog - Latest news in IP communications, telecom, VoIP, call center & CRM space

Blackberry

Smart SMS the Future of Advertising?

September 27, 2010

It is no secret that technology is moving the world from being relaxed to real-time  and companies more than ever need to be able to turn on a  dime to be competitive. But while industries have increased their speed, offline advertising has stayed fairly stodgy.

For example, online advertisers - many news sites in fact, launched targeted ad campaigns the moment they learned about the BP oil spill but television and radio advertisers have to wait a good deal of time for new ads to be created and distributed.

I was reading an interesting article on TMCnet from Bob Emmerson about how SMS can not only help entrepreneurs in third-world countries but it can also be used to update video ads (via MMS) in taxis and other places such as elevators, restaurants and grocery check-out lines.

As mobile advertising becomes a larger area and the addressable market becomes not only the devices mentioned above but every cell phone in existence, the opportunity for technology to help advertisers increase sales rates becomes very real. For example, let's say hundreds of thousands of people descend upon a sports arena - at the moment the MVP of the game is announced, advertisers can beam out targeted ads congratulating the player and offering a  related discount.

Then there are ads which can be rolled out tied to news of the day.

In short, the targeted and intelligent use of technology can help increase advertising ROI while helping boost carrier revenue.











3D and 4G in new Toshiba Laptops

September 27, 2010

Mark Zuckerberg from Facebook Reveals Much on 60 Minutes

September 27, 2010

If you missed the 60 Minutes interview with Facebook founder Mark Zuckerberg, here are some things you need to know:

  • The engineers engage in hackathons - allowing engineers to compete on programming tasks
  • Speed chess and all-night programming are activities often engaged in
  • The company has a new way of displaying profile pages which is more photo-centric
  • A dozen programmers worked on this redesign in a war-room littered with used toothpaste tubes and dirty plates
  • Over 200,000 people access Facebook from mobile devices
  • Messaging is one of the latest products - something Facebook calls the ultimate switchboard
  • Mark thinks these messages are slowly replacing email
  • Gmail was not the target of Facebook's messaging platform
Mark was hit with questions regarding privacy - and he responded by saying advertisers have no access to people's information and they never use it.

Interviewer Lesley Stahl asked about apps which access information of a personal nature and Zuckerberg explained that if apps do something they aren't supposed to like invading privacy, they are shut down.

Zuckerberg says they don't get it right every time but they keep trying to get better.

He further explained that privacy and control over personal information is one of the most important things on the Internet.

Many of Google's top employees have defected to Facebook - 200 ex-Googlers now work at Facebook. Mark explained that social adds to the experience of virtually everything you do online.

Here is the two-part interview and an article worth reading from CNET's Caroline McCarthy. Here is video1 and video 2 if the videos below don't workl













After my Boston Trip, Boy do we Need 4G

September 27, 2010

After taking a train up to Boston's Back Bay Station and back from Connecticut I was able to witness first hand how bad 3G has gotten. I have taken the train for many years and have watched every wireless technology come out, work great and then become saturated with users and slow to a crawl. 1xRTT for example - when it came out it seemed so fast but over time it slowed as more laptops invaded the train.

Yes, there used to be a time when you got rapid access to the net for hours at a time.

But today, Verizon's network has many choke points. I was on an Acela train by the way which is fantastic way to travel and now includes free WiFI.



ITEXPO Article in Smart Business

September 22, 2010

Metaswitch Forum 2010 Photos

September 22, 2010

ITEXPO West 2010 News and Interviews

September 22, 2010

ITEXPO is almost here - and there will be lots of news broken at this event based upon what my team tells me. In addition, some of the early news on the event is beginning to break and I hope to see you October 4-6, 2010 in Los Angeles.

Check out this article on Aculab's new products, AMS Server & ApplianX IP Gateway 2.2 to be released at the show. AMS Server gives developers more choices for creating telephony-based applications through its API support of both C# and Python, the preferred languages of many business-oriented application writers.

22nd ITEXPO in 2 Weeks

September 21, 2010

This ITEXPO in Los Angeles in two-weeks will be the 22nd event and our best ever. Check out this message my team was nice enough to put together on my behalf today:

From Rich Tehrani, TMC CEO
----------------------------------------------------
ITEXPO West 2010 - The 22nd ITEXPO
October 4-6, 2010
Los Angeles Convention Center -- Los Angeles, California
www.itexpo.com




So Many Reasons to Attend ITEXPO in 13 Days

Dear Colleague,



ITEXPO West 2010 Hotel Situation

September 21, 2010

Facebook Phone

September 19, 2010

Why your next smartphone may be free

Speculation abounds that Facebook is working on a phone and it seems more than logical to assume it will be based on Android and sold via carriers. In fact one would imagine AT&T is trying like crazy to get an exclusive deal with the company as they desperately need a new hot product when the iPhone potentially becomes available on other networks.

In fact, it would be surprising if carriers haven't been chasing Facebook down to get such a phone with mass appeal out of the gate.

Featured Events