Cable companies are feasting on VoIP success by the millions of customers. What an amazing job they are doing taking customers from phone companies. So far however, cable VoIP growth in the SMB space has been slow. Large phone companies for their part seem to be copying as opposed to innovating. They are working on rolling out video on a national basis and they are focusing on providing enhanced services like TV on Mobile devices.
As the younger generation continues dropping land lines for wireless phones, one wonders what the cable companies will do to keep up. The obvious answer is an acquisition of a wireless carrier such as Sprint. It will be worth watching cable companies closely to see how they compete in the wireless space.
For more, see Telecom TV.
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I think part of the reason a lot of people switched over to VoIP through their cable company's bundled packages is because of the convenience of one bill, plus it's cheaper for long distance calling. Mobile companies are all trying to jump onto the multi-media/communications industry, i.e. AT&T. You're absolutely right, it'll be interesting to see how things progress in the telco industry.