Rich Tehrani : Communications and Technology Blog - Tehrani.com
Rich Tehrani
CEO
| Communications and Technology Blog - Latest news in IP communications, telecom, VoIP, call center & CRM space

CRM

What Happens When BP Spills Coffee?

June 25, 2010

The web can be your worst enemy when you are a company at the center of an environmental tragedy and causing massive amounts of oil to destroy livelihoods and more. Recently I wrote about an effort by Greenpeace online to come up with a new logo for BP as it relates to the oil spill/catastrophe. Now there is a very viral video from UCB Comedy making the rounds and showing what happens when BP spills coffee.

It is pretty funny and worth a look.


Once again, it reminds us how important social media and the web can be to a company's brand and reputation. Granted, 24x7 cameras in HD showing how much oil you are responsible for leaking into the Gulf of Mexico is tough to top from a negative public relations perspective.




Leverage Social Influencers with Pursway

June 23, 2010

Human beings are extremely social creatures and the term social networking which we often tie to the electronic world of blogs, Facebook and Twitter is really just an extension of what humans did before the age of computers and interconnected devices. The difference between today's social interaction and those of the past is we can now measure and manage the process and leverage the interactions of the networks to help promote brands.

There is more of course as the efficiency of electronic communications means we don't need to use a telephone or pencil and paper to communicate and moreover people can reach entire groups with the minimal effort related to a simple tweet or status post.

People often turn to their friends and others they trust for opinions because they are hit with so much branding that they aren't sure which phone is best or which car has the softest ride.

Some TMC Newsroom Videos from DC

June 23, 2010

Communications in the Cloud Webinar

June 21, 2010

As the move to the cloud gathers steam, the competition has grown substantially and a trend worth watching is what happens to the pure-play cloud communications companies when the CPE competition migrates to the cloud as well? Recently Joe Staples, CMO of Interactive Intelligence came by the TMC newsroom to discuss his company's move to the cloud. You may remember Interactive Intelligence pretty much was the first and longest-running company to have unified communications products - they launched theirs in the mid-nineties. In two video interviews, Staples discussed the trend towards CaaS and his company's offering in the space.

How You Know Amazon has Made it

June 16, 2010

Looking for CXOs in DC/Maryland for Video Interviews

June 15, 2010

Attention readers - in our never-ending quest to keep TMC's growing audience up to date on the latest happenings in the market we will be in DC with our video crew next week interviewing companies in the Baltimore and Washington DC area. We are looking for CEOs, CMOs, and Presidents at companies which are in the tech and/or communications spaces. This includes 4G, satellite, cable, etc. Here is a sample of what the finished video will look like.

If you are interested, the exact dates are Tuesday, June 22nd and Wednesday, June 23rd and the location is the Gaylord National Resort & Convention Center in National Harbor, MD (directions).

Please contact Jaime Hernaez for consideration.



TMC Gets Written up in Norwalk Hour Newspaper

June 4, 2010

I am fortunate that I get to speak reporters about my company from time to time and whenever I do I always worry until the article comes out. Reporters are busy (speaking from experience) and they don't always get all the facts right. I always blame myself when this happens - after all if you communicate in a clear, concise manner with an organized, structured system of segueing between topics, it is much easier to follow.

Personally I have sat in briefings with charismatic tech leaders who spend 30 minutes talking and when I look at my notes, I wonder what the heck was said.

Does BP now Stand for Black Pest?

May 28, 2010

TMC Celebrates 38-Year Anniversary

May 24, 2010

How do companies make it through gut-wrenching industry and technological change without going under?

I do my best to wish every TMC a team member a Happy TMC Anniversary and as such the start date of all of our full-time members are in my calendar so I can be the one to send them this greeting (If I forgot you in the past - please accept my apologies). Last week I noticed that it was the anniversary of Nadji Tehrani, the company Founder & Chairman, my father and the person who decided to start this company in 1972. Funny, I never noticed his start date on my calendar before - and it occurred to me that this was TMC's 38-year anniversary.

Lightwave ONE Web Conference site now up

May 22, 2010

I have heard a number of positive comments regarding the addition of an optical event at ITEXPO this fall. Thanks for all your comments. As I mentioned recently, Lightwave ONE which stands for "Optical Networks for Enterprises" will be collocated with ITEXPO Oct 4-6 2010 in Los Angeles, CA.

As you likely know, we at TMC do our best to ensure we provide the most complete educational experience we can under one roof.

Featured Events