Rich Tehrani : Communications and Technology Blog - Tehrani.com
Rich Tehrani
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Why Salesforce.com Purchased Radian6

March 30, 2011

The recent Salesforce.com Cloudforce 2011 conference in New York

Word of mouth advertising has always been important to business but today, a small group of people who others trust could be responsible for making or breaking a product or company. This concept is not new as in the past; a small group of journalists could also be responsible for assigning tremendous credibility to a company or product. And in response, companies often treated the media like a sort of royalty – doing their best to influence the influencers.

How Poor Branding and Positioning Have Led to Tech and Auto Failure

March 27, 2011

Lessons Learned From Microsoft, Cisco, Volkswagen, Mazda and Apple Misteps

Why do Cisco and Microsoft have trouble entering new consumer markets and why does Apple have challenges when trying to get into the enterprise server market? According to an article from Rob Enderle, President and Prinpal Analyst, Enderle Group the reason has to do with poor management choices which have more to do with seniority than ability - coupled with starving new products of the resources they need to make it.

I agree with many of the points he makes and the fact Redmond actually decided turd brown was a great color to use when competing with Apple is hard to digest (sorry).  But in addition to the thoughts from Enderle I would add there is a positioning challenge facing these companies as well. In today's world where everything seems to revolve around clicks and search ads, most companies don't even seem to know what positioning means.

And its too bad because companies fail every day because they generate lots of leads that won't turn into business.





Earthquakes and Tsunamis to Help or Hurt Cloud Growth?

March 11, 2011

If your cloud services relay on a data center which is in an area affected by a natural disaster and your users or home office is not, you probably look at the recent disaster in Japan as a negative for cloud-based services. the reality is however that once your services are in the cloud, you will be able to more easily have access to computing resources which are geographically dispersed.

Moreover, generally speaking, a data center is more resilient to natural disasters than a typical office would be. This is the case for example with the Terremark building in Miami, FL which while located in a hurricane zone, is one of the most disaster-proof structures you will find. This is likely why the US government virtually owns an entire floor of the building and moreover why Verizon decided to buy the company as it expands its cloud strategy.

Larry Dignan has more analysis on the topic at ZDnet and its worth a read.



Salesforce.com Cloudforce 2011 Live Blog

March 3, 2011



I am in New York today at the Salesforce.com Cloudforce 2011 event and it kicked off with a conversation with a user from SunTrust Financial and Forrester Research - so far the event is heavily Twitter, social and smart device focused.




Kelly Services is using Chatter for about 9,000 people to help with information sharing and discovery of other related people in the organization - and using it to discover talent and engage with customers.



Demos of Chatter:




Cloud needs principles, not standards. Companies are using social networks as a sales/marketing tool.

Audience enjoying a presentation on the growth of social networks and mobile devices - China, Facebook and Twitter prominently featured. What, no Charlie Sheen??

Mark Benioff takes the stage - says 5,000 people registered for the event. 3,000 people showed up and 6,000 are watching remotely - 43 demo stations, lots of partners etc.




Talk of how fast the company is growing - massive cash and $1.8B run rate.

2,000 PCs at Salesforce.com are the equivalent of 200-300,000 computers that customers would need.


























Electronic Warfare is the Future. Are You Ready?

February 14, 2011

Stuxnet is Victory at Entebbe 2.0

The Stuxnet worm alleged to be the work of Israel and the US was designed to target and disable Iranian centrifuges by increasing their speeds to dangerous levels while reporting to operators that all was well. The latest report from the New York Times shows this worm has also hit five industrial sites in the land of Ahmadinejad.

It’s no secret most of the world does not want Iran to get nuclear weapons and the best weapon being used to deter the country’s nuclear program was sanctions and if they are working it would be tough to know it as the country are prospering greatly as the price of oil is much higher than what Iran has budgeted.

Why PAETEC Acquired XETA Technologies

February 9, 2011

Updated at 6:15 pm EST 2/9/11 with comments from Arunas Chesonis chairman and CEO of PAETEC at bottom

Last week at ITEXPO the rumor on the street was PAETEC may be doing a deal in India soon since Chairman and CEO Arunas Chesonis was in the country. Well it seems if this is the case it comes on the heels of another purchase - XETA technologies was just picked up by the company today.

I know what you're thinking - the company is on a mission to roll-up all other companies who use all caps in their names. Of course you are only partially right as PAETEC sees strong synergy here as XETA is a large reseller of Avaya, HP, Juniper, LifeSize and Mitel gear with a strong focus on the healthcare, financial and retail markets.

For Xeta, the move makes sense as its long-term chart looks like the Manhattan skyline just after the Empire State Building was built - basically a massive valuation around the Y2K/dotcom time frame when most companies were installing new gear. Other than that it has been mostly in the $2-$3 range for the last five years or so.





ITEXPO East 2011 Schedule

January 27, 2011

Dear ITEXPO attendees - thanks again for registering and we look forward to hosting you next week. My team just sent out this email of schedules and happenings from the show and it is so detailed and explains so much that I decided to pass it along. I hope you find it worthy of keeping on hand at the event.

ITEXPO

February 2-4, 2011



Austin, Texas Selected For ITEXPO West 2011

January 27, 2011

I have some very exciting news to share regarding ITEXPO. I alluded to it a few weeks back and now it’s here. ITEXPO West 2011 will be moving to the Austin Convention Center in Austin Texas, on September 13-15, 2011. ITEXPO was launched in San Diego, CA at the Hotel Del Coronado and moved to Long Beach and eventually Los Angeles.

Getting to Know ITEXPO Participants

January 24, 2011

AT TMC, we painstakingly attempt to ensure you know as much about the participating companies at our events as possible before the conference so you can get a sense of who is there, where there expertise lies and if they may have something of value to offer you as you look to make purchasing decisions in the world of technology and communications. As a result we survey ITEXPO speakers and exhibitors before the event and ask questions which can help you connect with thought leaders you believe might be of assistance at the event.

Not everyone answers but we do send the questions to hundreds of companies and they seem to trickle in each day. Here is the list of people and companies who responded to my questions and links to their answers. I truly hope you find it useful.

Oh and one note you should know...



-50F With Wind Chill. Escape to ITEXPO in Miami

January 24, 2011

You know I would never stoop to reminding you about the weather to persuade you to attend what I believe to the be the best tech and telecom conference in the world - OK, maybe I would.

So I was driving along this morning on the way to work and noticed I couldn't feel any of my fingers. I decided to check to make sure I was wearing gloves. I was. Then I realized I couldn't feel any of my toes and yes I had shoes on.



I then looked at the temperature reading and it said one degree.





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