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Rich Tehrani
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How TMC is Working to Make ITEXPO Even Better

December 27, 2010

We have been very fortunate that TMC’s community of visitors online and the readers of our publications have chosen to make ITEXPO and its numerous related and collocated events the place you come to learn about the market and choose products for purchase. Thank You! We have never taken your loyalty for granted and we appreciate your suggestions over the years – many of which have been implemented and as a result have made ITEXPO the defacto event of its kind with growing attendance, topical coverage and energy levels.

If there is one thing you know about TMC it is we are not shy to try new things – especially when they seem to make a lot of sense and you suggest them.

9 Social CRM Tips For 2011

December 27, 2010

Facebook Just Overtook Yahoo! in unique visitors and you Still Have no Social CRM Strategy?

Facebook just overtook Yahoo by a comfortable amount to become the third largest website in the world according to comScore. The world’s leading social networking site attracted 648 million unique visitors in November 2010 and this compares to just 630 million for Yahoo.

It is obvious the growth of social networking is not slowing down any time soon and as more and more commerce is being initiated based upon social network chatter; the need for companies to monitor and participate in these online conversations grows by the day. Yet with all the growth in the market, social CRM is something most companies aren’t focusing on in a concerted way.

Giving Back to At-Risk Youth

December 23, 2010

I love to see companies give back to their communities and people in need.

In fact you may have noticed as of late I have become an advocate of smaller government with far less overhead and taxes; in-part so organizations and wealthy individuals can have more money to spend on causes they deem wealthy.

The alternative where higher tax rates are imposed and the proceeds used to benefit special-interest groups with voting power never has and never will make sense to me.

To me, the American Dream is to start from humble means and make a positive difference on the lives of others through continued success.

So when I heard Interactive Intelligence starting a foundation for at-risk youth, I couldn't help but smile.

It's worth pointing out other companies who are successful and have made a difference via charity include Google, Salesforce.com and Facebook.

During this time of holiday cheer, it is gratifying to see companies taking the proceeds from their success and using them to help others.

When you allocate your charitable contributions at year-end and beyond, you may want to consider this foundation.

Here are some details:

  • Funds raised by the foundation are distributed to a small number of not-for-profit organizations roughly commensurate with the Interactive Intelligence Inc. employee distribution in Indiana (66%), Non-Indiana U.S. (19%), and Non-U.S. (15%).
  • Monetary distribution decisions are made one time each year by the foundation’s board of directors.
  • Special emphasis is placed on projects that promote technology education amongst the targeted at-risk youth sector.
  • At the decision of the board of directors, a portion of the foundation’s funds may be directed at times to assist world crises or natural disasters.


















MangoSpring MangoApps For Better Corporate Collaboration

December 21, 2010

Months back you may recall I covered Cisco Quad, a corporate social networking solution for truly massive companies. While many organizations use Microsoft SharePoint as a social solution, another option is to turn to MangSpring’s MangoApps, a solution which takes the best elements of Facebook, Yammer, Quad and others and combines them into an easy-to-use app that the company proclaims is a powerful open communication and project execution solution for Fortune five-million companies.

The company, founded in 2007, has over 35 employees and I had a chance to speak with CEO and founder Anup Kerjiwal as well as Mike Jensen VP of Customer Engagements a few months back and it was like drinking from a fire hose. The company supplies a solution that answers so many corporate needs and it is priced at only $2-$7 per user per month (based on total users).

Callvine Simplifies Mobile Conferencing

December 19, 2010

Yesterday I was at a party where one of the guests was telling me about her job managing real estate for her family. I inquired about where her office is and she held up her cell phone and said my car is my office. This conversation reminded me about a recent conversation with Callvine Founder and COO Mark Dzwonczyk who tells me his company has found the secret ingredient to take conferencing to the mobile professional. After a couple of years of work, the company has an app which I tried on an iPhone (iTunes preview) allowing you to quickly set up groups which you can use to SMS and conference.

TMC Seeks Product Marketing Manager

December 13, 2010

How TMCnet Global Online Communities look online (Click to enlarge or go to TMCnet to see a larger version) (Channels run along the left border)


Due to great success achieved by TMC's customers, we have seen massive growth in our online community-building products and as a result, we are in the middle of a search for a product marketing manager - someone whose focus will be to articulate the value proposition of these products to a broader audience.

An established product-line, our keyword-based Global Online Communities (GOCs) and channels have grown to over 200 and many of our customers are coming to us to purchase more terms to help them with organic search engine rank, news search rank, community building, social network needs and numerous other reasons.

We believe we have the largest collection of sponsored, news-generated communities on the Internet and as a result it makes sense to focus more resources on this product-line so more companies in more industries can learn how such products can assist them in their growth.

These products are very dear to me as I knew in the nineties that every company would need someone to help them with content generation - text, audio and video. I realized every website had to eventually become broadcast TV stations and newspapers in one.

And now, that is exactly what TMC provides sponsors - a third-party content-generating machine which creates targeted news which in-turn brings a large, laser-focused audience based precisely on specific terms and concepts.

The benefit for readers is we continue to reinvest our resources - many of which come from this cloud-based community building and SEO model right back into more reporters, editors and designers meaning more targeted and in-depth news and analysis for people looking to make purchasing decisions.

What is most gratifying is the smallest companies choose to work with us to grow their brands and we also have major players as customers such as RIM and Alcatel-Lucent.

Obviously I am biased but I see this community concept as the most underestimated product on the Internet. Most people don't understand it.
















Finally Headsets Get Smart

December 10, 2010

You get a call, you pick up the headset and put it on your ear and then turn on the headset to connect the call.

One of these steps is not needed.

The Apple iPhone popularized the motion sensor/accelerometer and Sonos uses this technology to keep its remote control powered down until it is picked up.

Now headsets can join the motion sensing party and the latest one from Plantronics, the Voyager UC Pro which ships early next year will acknowledge the fact you have picked it up by switching the call to the device.

What could be better than a world filled with smarter devices, making our lives easier? Thanks Plantronics... This is a really good idea.

TMC broke the story earlier today for more on this new bluetooth headset.









Digium Asterisk World Returns to ITEXPO East 2011

December 10, 2010

Digium Asterisk World Demo Theater from Past ITEXPO Event in Miami, FL


TMC is thrilled to have Digium Asterisk World return to ITEXPO this February 2-4, 2011 in Miami, FL. Here is a quote from Digium from a press release which just went out today:
 “Hosting Digium|Asterisk World at ITEXPO East 2011 allows us to share the vision and power of Asterisk with a wide community of developers and carriers – even some who are not completely familiar with open source,” said Mark Spencer (News - Alert), CTO and founder of Digium, and the creator of Asterisk. “The upcoming Digium|Asterisk World will help developers, resellers, and anyone interested in Asterisk learn more about the opportunities emerging today. It will provide the hands-on training needed to capitalize on these opportunities,” he continued. 




FTC Do Not Track = Unintended Consequences?

December 3, 2010

Google Now Ranks Based on CRM

December 2, 2010

This past weekend I was fairly amazed to read about how a retailer of glasses with very high rankings on Google seemed to thrive on providing service which is extremely aggressive and even hostile. The site, DecorMyEyes.com has an owner who goes by an alias Tony Russo (his real name is Vitaly Borker) and threatens customers by calling them names like bitch and and does things like sending them pictures of their homes as an intimidation tactic.

The amazing thing about the story is it explained that the more horrible the customer service level, the more complaints were generated on high-ranking sites such as RipoffReport.com which in turn increased the ranking of the site.

So basically a viral loop was set up where customers were drawn into using the site because of high rankings and the more customers, the more chance of having poor service issues and subsequently more links were created to the site.

From a consumer standpoint this is a nightmare but from the perspective of the retailer it encourages them to give worse service - or at least that is what the owner of the company believed.

A Google spokesperson referred the reporter at the New York Times who wrote the story to speak with Danny Sullivan, editor-in-chief of the blog Search Engine Land who ended up calling Google cagey and explaining that the company does not use sentiment analysis. Moreover he said if the world's leading search engine were to do so, it may be impossible to find a link to the White House if a lot of people hate the President and say so online.

He continued:

Google doesn’t need sentiment analysis to help people like Clarabelle Rodriguez [referred to as a victim of the company in the article]. It could simply become better at incorporating consumer reviews on the main page of its search results.
David Segal, the reporter behind the story - deserves a raise because this is a great investigative piece.











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