It should be a great event and Cisco's participation joins a roster of truly crucial tech companies keynoting such as Mike McCarthy the VP of Cloud Computing Services at IBM, Mark Straton, Senior Vice President Solution Marketing Voice and Applications at Siemens, John Antanaitis, VP of Marketing at Polycom and Matt Groppe, Director of Global Business Development, DHL Same Day.
Update: Another event which takes place the same week at the same convention center as ITEXPO is StartupCamp4 Comms Edition and the keynoter for this event will be Bob Metcalfe, the inventor of Ethernet, VC, professor, cofounder of 3COM and author of the world-famous Metcalfe's Law.
By the way, speaking of DHL - if you doubt a shipping company is really in the tech space - check out this editorial from Marc Andreesen in the Wall Street Journal this past weekend which explains why software is eating the world. Here is an excerpt as a subscription my be required to view. Italics added by me:
Software is also eating much of the value chain of industries that are widely viewed as primarily existing in the physical world. In today's cars, software runs the engines, controls safety features, entertains passengers, guides drivers to destinations and connects each car to mobile, satellite and GPS networks. The days when a car aficionado could repair his or her own car are long past, due primarily to the high software content. The trend toward hybrid and electric vehicles will only accelerate the software shift—electric cars are completely computer controlled. And the creation of software-powered driverless cars is already under way at Google and the major car companies.
Today's leading real-world retailer, Wal-Mart, uses software to power its logistics and distribution capabilities, which it has used to crush its competition. Likewise for FedEx, which is best thought of as a software network that happens to have trucks, planes and distribution hubs attached. And the success or failure of airlines today and in the future hinges on their ability to price tickets and optimize routes and yields correctly—with software.We look forward to welcoming you at the show - be sure to register now.