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Cisco

TMC Seeks Product Marketing Manager

December 13, 2010

How TMCnet Global Online Communities look online (Click to enlarge or go to TMCnet to see a larger version) (Channels run along the left border)


Due to great success achieved by TMC's customers, we have seen massive growth in our online community-building products and as a result, we are in the middle of a search for a product marketing manager - someone whose focus will be to articulate the value proposition of these products to a broader audience.

An established product-line, our keyword-based Global Online Communities (GOCs) and channels have grown to over 200 and many of our customers are coming to us to purchase more terms to help them with organic search engine rank, news search rank, community building, social network needs and numerous other reasons.

We believe we have the largest collection of sponsored, news-generated communities on the Internet and as a result it makes sense to focus more resources on this product-line so more companies in more industries can learn how such products can assist them in their growth.

These products are very dear to me as I knew in the nineties that every company would need someone to help them with content generation - text, audio and video. I realized every website had to eventually become broadcast TV stations and newspapers in one.

And now, that is exactly what TMC provides sponsors - a third-party content-generating machine which creates targeted news which in-turn brings a large, laser-focused audience based precisely on specific terms and concepts.

The benefit for readers is we continue to reinvest our resources - many of which come from this cloud-based community building and SEO model right back into more reporters, editors and designers meaning more targeted and in-depth news and analysis for people looking to make purchasing decisions.

What is most gratifying is the smallest companies choose to work with us to grow their brands and we also have major players as customers such as RIM and Alcatel-Lucent.

Obviously I am biased but I see this community concept as the most underestimated product on the Internet. Most people don't understand it.
















Finally Headsets Get Smart

December 10, 2010

You get a call, you pick up the headset and put it on your ear and then turn on the headset to connect the call.

One of these steps is not needed.

The Apple iPhone popularized the motion sensor/accelerometer and Sonos uses this technology to keep its remote control powered down until it is picked up.

Now headsets can join the motion sensing party and the latest one from Plantronics, the Voyager UC Pro which ships early next year will acknowledge the fact you have picked it up by switching the call to the device.

What could be better than a world filled with smarter devices, making our lives easier? Thanks Plantronics... This is a really good idea.

TMC broke the story earlier today for more on this new bluetooth headset.









FTC Do Not Track = Unintended Consequences?

December 3, 2010

Cisco Social Video Ad I Like

December 1, 2010

Last week I shared a video ad from Calabrio I thought was great and a as a result, Ross Daniels shared a Cisco ad which is quite good as well. For the decades as I have covered the communications and tech space, I have been amazed at how dry marketing and PR can be. I am thrilled to see human interest being injected into promotional messages - making them more engaging and potentially viral.

Check the Cisco ad out below

 


Related articles






Cisco Umi Hits Your Mall

November 29, 2010

Microsoft Lync Server 2010 Impresses

November 14, 2010

TMC’s Tom Keating reported the fact that Microsoft OCS will be called Lync going forward and the name is much more conducive as a Skype alternative as asking someone to Lync you sounds much better than asking them to OCS you. Tom and I recently went to Manhattan with a group of analysts and other media to get a demo of the system at Microsoft's Technology center and put it through its paces. We had a chance to see about a dozen or more machines with various endpoints and spent time listening to Jamie Stark the Senior Product Manager walk us through what this new release will do for customers.

New Editorial Additions to TMC

November 3, 2010

Tehrani on Future of Broadband

November 2, 2010

Broadvox Buys Cypress - Advice to Acquirers

October 17, 2010

TMC blogger, Peter Radizeski may have set two records in breaking news of two acquisitions in one day. If that isn't a record, certainly the fact that both acquiring companies start with the same five letters has to make it into the Guinness Book.

First there was Broadsoft acquiring Casabi which I commented on last week. Next there was Broadvox acquiring Cypress Communications which Peter broke here and follwed up on here. TMC's Paula Bernier added her opinions to the mix and further reminds us of a slew of other acquisitions taking place in the market.

My thoughts on the matter are fairly simple and straightforward.



10 Reasons Why Cisco Umi Telepresence Will Fail

October 7, 2010



The details of Cisco's umi telepresence solution are available according to TMCnet articles by Beecher Tuttle and and Professor Mary Cronin and as I fly cross country the sinus pressure in my head caused by a prolonged cold is exacerbated by thoughts on why Cisco is making a mistake with its new umi home telepresence solution.

Of course whenever new technologies come out no one knows for sure what will happen but these are the reasons I believe this solution will fail.





1) Skype. Elaboration would be talking (writing) down to you.
2) Cisco's solution at $599 for the equipment and $24.99 per month is insane for a new consumer technology which has little to no network effect related to Metcalfe's Law. Oh and you need 3.5 Mbps upload speed for 1080p calls - meaning higher broadband bills for some.
3) Facetime: Apple's Facetime is free and even though at the recent ITEXPO many people commented that using the software on an iPhone 4 is not great because inevitably your hand gets tired and falls to your stomach causing a nose-hair view of yourself to be transmitted - we can expect Apple to Facetime-enable everything they sell. Will umi interoperate?



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