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Rich Tehrani
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Cloud Computing

LicensingLive 2018 Live Blog #LLUS2018

November 13, 2018







For reference - check out the last LicensingLive Live Blog we wrote in 2016.

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It's 9:30 am PST Nov 13th in San Jose and we are about to get started! Check out some tweets we posted last night.


At @LicensingLive in #SanJose, @mktharakan explains the tremendous progress the company has made in #DynamicEntitlements allowing for flexible #SKUs across premise and cloud
#LLUS2018 #SaaS #cloud #DX #IoT #UI #UX #NFV #Licensing #virtualization @Gemalto @marcyclapp pic.twitter.com/rPagBSn63J

— Rich Tehrani @LicensingLive, Nov 12-13 #SanJose (@rtehrani) November 13, 2018

At @LicensingLive in #SanJose, Alan Deter says tomorrow, we will witness many case studies of success from companies transforming their software solutions for the future
#LLUS2018#SaaS#cloud#DX#IoT#UI#UX#NFV#Licensing#virtualization@Gemalto@marcyclapppic.twitter.com/xOHDs8iCOT

— Rich Tehrani @LicensingLive, Nov 12-13 #SanJose (@rtehrani) November 13, 2018





And we are off and running! Jamshed Kahn, VP of Marketing at Gemalto takes the stage!




"We help companies get more value of your software, regardless of the platform where you offer that software."

Jamshed sets the table on everything we will see today. 




Shlomo Weiss SVP Software Monetization at Gemalto takes the stage.

He began with a poll - 1/4 of the companies are selling software only - 10% sell hardware and 75% sell both.



Many companies know they want to get into new markets but the question is - what is the business value a company is offering.























CloudHealth Technologies and the Future of Cloud Services Management

November 5, 2018

Cloud migration poses a number of complex issues which are quickly outpacing the ability of most organizations to manage it effectively. Many have migrated into new environments rapidly but are now facing the challenges and complexities of managing fast-growing applications and infrastructure in the public cloud.



Challenges such as governance, security, talent management, cost and vendor lock-in are some of the biggest roadblocks on the path to comprehensive cloud management. Plus, with the fast-and-furious pace of workloads, cloud adoption can quickly go from a dream IT initiative into a nightmare of out-of-control costs, a lack of adherence to internal policies and controls, reliability challenges, and, in the worst cases, data breaches and regulatory fines.

One trailblazer in this space is Joe Kinsella, CTO and Founder of CloudHealth Technologies and we recently had an exclusive interview with him during the acquisition of his firm by VMWare.

Cloudonix Boosts its CPaaS Solution

November 5, 2018

CPaaS is an exciting space and Cloudonix is one of the growing players in the area, making it easier for developers to go-to-market and provide solutions for customers. As an interesting differentiator, the company espouses their support for smart devices, applications and web pages.

I recently met with Eric Klein at Astricon in Orlando, as a follow-up meeting we had earlier this year to the one at ITEXPO in Fort Lauderdale, Florida.

Some of the latest news from the company is a new ISO 27001 certification which aids in winning business from larger companies. 

In addition, Eric explained, many companies are happy about working with Cloudonix as they allow CPaaS functionality without per-minute, per-line, per-endpoint, per DID or transaction fees.

Customers buy blocks of 100 concurrent calls and add blocks as they grow.


Cloudonix supports almost 22,000 different smartphones and tablets. 












IBM Buys Red Hat - What Took so Long?

October 28, 2018

The late nineties are when IBM decided to make a big bet on Linux and open-source. It was a smart bet. They saw where the market was going and hopped on early.

In 1999, in fact, one year before the dotcom crash that the company announced it was jumping in.

It was a fairly big deal. IBM was known for proprietary operating systems and hardware and pretty much everything else.



Yamaha Brings Audio Expertise to UC

October 17, 2018

"People don't always understand the value of audio in meetings," said Randall Lee, Director Strategic Channel Marketing at Yamaha Corporation when speaking about the company's UC solutions.

This reminds us... We were once an amateur audiophile ourselves. In the days when we had to drag a diamond over a spinning plastic disc to produce quality tunes. And even back then, we knew about the Yamaha legacy.

They have actually been in the U.S.



Telestax: Carriers Must be Ready for CPaaS 2.0

September 24, 2018

A massive shift took place in telecom with the advent of VoIP and SIP. Carriers who initially downplayed the reliability of both, eventually got on board after 2003 when Vonage started to take residential share and Skype started to become a more obvious threat.

Eventually, SIP trunking became a way for communications service providers or CSPs to make money from IP communications.

Another transformation is taking place in telecom - this time it's CPaaS companies such as Twilio and Nexmo (part of Vonage). The space has high valuations and is taking away high-margin transactions from carriers. They are slowly morphing into CSPs themselves through software.

Carriers are now facing competition on the low-end in the form of consumer VoIP as well as on the high-end where CPaaS providers continue to take away enterprise business.

The solution is to use a white-label solution so carriers can quickly  compete with CPaaS vendors and protect their turf according to Kevin Nethercott, VP of Business Development at Telestax who spoke to us in an exclusive interview.







PGi Aims to Become Heart of Digital Transformation and UCaaS

September 19, 2018

60% of companies are behind on digital transformation (DX) and 34% of business owners say half their workers will be remote by 2020. Companies have to change and quickly to be able to keep up with a workforce which is increasingly working from remote locations.

Sure, (DX) is a term we use a great deal - perhaps even overuse but if the market considers itself behind and competition and a changing workforce require it, then perhaps it needs even more press coverage to ensure decision-makers are taking the competitive threat and opportunity to excel, seriously.

iPhone XS and XS Max Benchmarked: World's Fastest Phones (Again) https://t.co/2Knzy2iFrC pic.twitter.com/41ik34t4jQ

— Rich Tehrani (@rtehrani) September 18, 2018

We know not only is change happening more quickly but the pace of change is increasing as well. Apple's iPhone XS to be released tomorrow, is the fastest smartphone on the planet and increases the pressure on enterprise services to keep up with all the amazing things the latest generation of handheld devices can achieve.

A major thought leader in the DX space PGi CTO Patrick Harper recently wrote a compelling piece on a TMCnet sister-site detailing six considerations for enterprises adopting a UC&C strategy. In it, he had this to say:

Uptake of collaboration tools continues to grow as companies using this technology report higher productivity. Those with effective internal communications achieve 47% higher returns for shareholders, which makes effective communication and collaboration technology highly prized, while failure to promote effective communication and collaboration can be expensive - $37 billion is lost annually due to employee misunderstandings and poor communication. 








SnapLogic: The Universal Translator of Digital Transformation and AI

September 14, 2018

Companies have a never-ending list of cloud applications they rely on with crucial data becoming ever-more siloed. Yet, in order to make sense of all this information, they need IT to manage exporting, massaging and importing data from various platforms to effectively make data-based decisions. IT of course is spread thin and decisions often need to be made in real-time, meaning one-time imports and exports get old, quickly.



This is where SnapLogic comes in. Their simple and fast IaaS-based enterprise integration platform empowers enterprise IT organizations and lines of business to connect apps, things and data. 



ZaiLab Powers the Contact Center via AI, ML and AWS

September 12, 2018

The breathtaking pace of technological innovation has meant that companies have been able to punch beyond their weight class. In other words, Moore's Law has allowed technology to improve at roughly by a factor of 2, every few years or so for the same price.

Couple this with numerous macro trends and the small to medium business of today is as advanced as the large company of a few years earlier.

In fact, you can argue the small business that is paying attention, can leapfrog a behemoth fairly easily.

Two technologies which make this possible are the cloud and app stores.

Because of these developments, a software developer can leverage an ecosystem of devices and solutions (iPads and iPhones for example) without having to ship products or even worry about having to deal with a server where they need to be downloaded from.

Then there is cloud. Developers can host applications of any size without worrying much about disaster recovery, generators, servers, massive IT departments, cooling systems, power, etc.

As software developers leverage today's tools, they are able to bring better products to market with new and innovative pricing models customers love.

For example ZaiLab has a fantastic cloud contact center offering which includes UC and is delivered via the Amazon cloud. They pass their flexible AWS server pricing on, meaning no per-seat license cost.













Pareteum Lets Carriers and Companies Quickly Integrate Global Mobile Services

September 11, 2018

Abstraction in tech adds value. Look no further than portable document format or PDF for an abstraction format for documents that revolutionized the way they were shared and printed. Before PDF, lots of energy was spent on installing printer drivers, exporting and importing documents - and quite often, retyping.

The packet network is an abstraction in the simplest sense - we send packets and they generally arrive at their destination, taking numerous possible routes.

The cloud is yet another abstraction - an amazing one... We save our files and run our applications without worrying about where the hard drives are - or the processors, memory, disaster recovery, etc.

Telecom has seen tremendous abstraction take place over the decades.





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