Best Buy CRM Challenge

Rich Tehrani : Communications and Technology Blog -
Rich Tehrani
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Best Buy CRM Challenge

Although I cannot vouch for whether this is true, the story of Best Buy allegedely screaming at someone for purchasing a video game which is rated for mature audiences could get some play on network TV. Apparently the store accused a potential customer of buying the game for a minor. If the TV networks do pick up on this story -- assuming it is true, we can expect Best Buy to issue some sort of apology.

Then again, it is admirable to see a company put values (even if they were wrong in this case) ahead of profits.

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