October 4, 2007
60 lucky people will be able to own the new Nokia Ascent Ferrari 60 phone. As is the case with the cars, if you have to ask how much it costs, you can’t afford it. Let’s put it this way. Assuming the average car costs around $30k and the Average Ferrari costs about $300k – you pay a 10x premium for the prancing horse.
The situation is similar with the phone where if the average smartphone costs around $250, you can pick up this new Ferrari phone for about $25k. Again, a 10x mark-up.**
As is the case with the car, the phone could also become a collector’s item. But then again, I am sure the chance of cell phone theft increases dramatically when you pull out a phone costing around what an entry level annual salary is for some!
Now I am wondering how I can get an editorial review unit. Any Nokia or Ferrari PR people who want to hook me up? I promise to return it. Really I do. :)
**Ouch -- boy did I screw up. the Ferrari phone is a 100x time markup and I have to thank the eagle-eyed commenter Vitality for pointing it out. I guess my brain short circuited at the cost variance of 100x. Amazing!
, consumer electronics
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