Screw The Nano

Rich Tehrani : Communications and Technology Blog - Tehrani.com
Rich Tehrani
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Screw The Nano

Motorola CEO Ed Zander has a point when he says “Screw the nano," said Zander. "What the hell does the nano do? Who listens to 1,000 songs? People are going to want devices that do more than just play music, something that can be seen in many other countries with more advanced mobile phone networks and savvy users.”

But the point he makes is not that consumers have a problem it is that the telecom industry in general, especially the mobile market in the US is abysmal. We have less interoperability and coverage than most every other country on the planet.

We have different standards by carrier and US cell phone users who opt for the best network in the US which has to be Verizon can’t speak on GSM networks overseas – except on specialized phones. So you can either choose the device that fits your needs best or you choose the device that allows you to travel and work on various networks.

For a country that invents so much telecom technology and is proud to have Bell Labs on its shores, we can’t communicate as well as every other civilized country.

No I am not saying Motorola is at fault ort Zander for that matter – he has done a great turn around job at the company’s helm. But I would like to point out that we are so far behind our European and Asian telecom counterparts that it is a wonder that we can even speak at all.

Sure we want devices that play more than just music but there seems to be limited choices in the US to do this with. Yes we have the Rokr – but to comment on Zander’s comments, people want music players that play more than a hundred songs. Call me a power user but I have thousands of MP3 files and I am not keen on selecting a few at a time to download to a device. Ideally I want to bring all my songs with me on every device. How on earth would I know which song I want ahead of time.

It is probably the fact that I will want access to so much music at once that will help the mobile carriers make money. They would love to charge me to download my library to my device a few songs at a time. I will likely pay for the privilege.

So who needs 1,000 songs? The same people that have purchased the millions of iPODS over the years. The same people that listen to satellite radio. The same people who stream audio content.

I am sure Mr. Zander is aware of this fact as the next version of the Rokr will likely have enough storage for more than 100 songs. If this isn’t in the company’s plans now – they are in serious trouble.



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