infoUSA Buys @Once

Rich Tehrani : Communications and Technology Blog - Tehrani.com
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infoUSA Buys @Once

Vin Gupta, the Chairman and CEO of infoUSA has been on a tear lately as his company infoUSA grows and grows. Even during the post-bubble era, when times were tough, his company was marketing and promoting itself and has become a stronger and stronger provider of databases for the direct mail and e-mail marketing crowd. infoUSA's purchase of @Once gives infoUSA access to technology allowing for automated polling, rich media distribution, coupon services and more. @Once will be a good addition to infoUSA and as Vin says in the release, "We believe that the email marketing industry is extremely fragmented and ripe for consolidation, and we plan to acquire more companies in this industry. This will enable us to further grow our email division and to promote cross-selling opportunities within our entire Donnelley Group, offering our customers a powerful single source for direct marketing, customer relationship management and email marketing."



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