Twitter Allows Customers Immediate Response To Ads

Rich Tehrani : Communications and Technology Blog -
Rich Tehrani
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Twitter Allows Customers Immediate Response To Ads

For advertisers who haven't done a great job building focus groups to ensure the ads they run are received well by customers, you may want to check out this article about how Twitter users responded negatively to a Motrin ad and eventually got it pulled. In addition the Twitterers received an apology.

Consider Twitter just another Web 2.0 way for customers to express their feelings about corporate products.

Do your CRM systems manage your company's brand/image on blogs, social networks and Twitter? Perhaps they should.

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