How You Know Amazon has Made it

 

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Amazon doesn’t need me to tell them they have “made it” and with a market cap of $56B they are obviously doing a lot of things right. Still, this morning I saw my house absolutely littered with new boxes from the company and realized I didn’t know what most of the items in the boxes were. Seems to me that a company becomes indispensable when they start to deliver products in virtually all the categories of your shopping list from clothes to toiletries.

  • Glenn Friesen | Telesales Training
    June 17, 2010 at 2:27 pm

    Amazon has definitely hit that critical mass that’ll set them up for long term profitability. I personally like their strategy to be the “backbone” for so many affiliates too. The brand keeps getting marketed – and keeps selling it’s inventory – without having to try as hard.
    The question is – can a competitor ever outdo Amazon? Or have they taken permanent authority for “collective e-commerce”?
    By the way, great blog – I’m really enjoying reading your posts.

  • Rich Tehrani
    June 17, 2010 at 10:44 pm

    Thanks for the nice comments – I can’t see how anyone can take them on except perhaps Google or if eBay and Yahoo were to combine without screwing things up. Wal-Mart is trying and perhaps Target could evolve to be a threat but they really have such a strong position it is tough to see a real threat on the horizon.

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