Amazon doesn't need me to tell them they have "made it" and with a market cap of $56B they are obviously doing a lot of things right. Still, this morning I saw my house absolutely littered with new boxes from the company and realized I didn't know what most of the items in the boxes were. Seems to me that a company becomes indispensable when they start to deliver products in virtually all the categories of your shopping list from clothes to toiletries.
