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Rich Tehrani
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E-Commerce

Amazon is Doomed, Apple to hit a Trillion Dollars

June 25, 2015

Bluecore: How to Reduce Shopping Cart Abandonment

May 13, 2015

Shopping cart abandonment is like an arch nemesis for many marketers. Yet, while cart abandonment can be detrimental to revenue, there are several other merchandizing triggers marketers are ignoring that cripple sales. To learn more I interviewed Fayez Mohamood, Co-founder & CEO at Bluecore (bio follows interview) to discuss the four additional merchandising triggers, beyond cart abandonment, marketers are ignoring. Although we all know generating urgency is crucial to increasing sales, I like how Fayez shows how this can be done well electronically and moreover talks about the positive results of doing so.

Monoprice USB-C Cable Line Provides Real Value

May 12, 2015

Recently I spent some time at Interop with executives from Monoprice, the company more well-known for inexpensive HDMI cables and audio equipment. It’s worth noting the media generally loves Monoprice… Their products are known to be of high-quality while being low cost. I have ordered from them – some audio cables actually and was happy as well.

In a conversation with Manual Hernandez and Eeric Krause, they told me their go-to-market strategy is different than most companies.

cVidya Helps CSPs Provide Mass Customization to Boost Profit

March 3, 2015

We live in an age of mass customization. We've seen the trend for decades but its accelerating as customers can design their own clothes, perfume and more. Tatoos and body jewelry are yet other ways consumers choose to customize themselves. This thought came to mind in one of my recent briefings.

You see, at MWC 2015, cVidya showed carriers how their solutions allow them to tap into multiple sources in order to accelerate customer value.

cVidya Helps CSPs Provide Mass Customization to Boost Profit

March 3, 2015

We live in an age of mass customization. We've seen the trend for decades but its accelerating as customers can design their own clothes, perfume and more. Tatoos and body jewelry are yet other ways consumers choose to customize themselves. This thought came to mind in one of my recent briefings.

You see, at MWC 2015, cVidya showed carriers how their solutions allow them to tap into multiple sources in order to accelerate customer value.

Restoration Hardware's E-commerce Fighting Formula

December 16, 2014

A Tasteful Blend of Starbucks and Apple Retail Experiences designed to make customers fall in love



Apple has the most valuable retail real estate in history, outdoing Tiffany. As a result, Microsoft has stores which mimic Apple. Samsung does as well. More importantly, many retailers emulate the look of Apple stores.

Thoughts on ThinkGeek Customer Service

December 16, 2014

I’m on the phone with ThinkGeek because I purchased something which they shipped incorrectly. I tried email and didn’t get a response. They do say there is a 48-hour window which technically ends tomorrow but I’m not very patient.

10 Reasons why CurrentC Will Lose the Mobile Payment War

October 31, 2014

By now, most of us have heard that retailers such as CVS allowed NFC-based payments for a few days via Apple Pay and then blocked them in favor of QR-code based CurrentC by MCX. While retailers would prefer non-credit card-based solutions, such as MCX, these are the reasons CurrentC has already lost the war.



  1. There is a campaign to give the CurrentC app a one-star review and that is the number of stars it currently “enjoys.” Its top three reviews in the Apple iTunes App Store are horrifying as you can see above.
  2. CurrentC has already been hacked. Regardless of what was taken, the poor publicity will hound them.
  3. CurrentC requires access to bank accounts. No one wants to give away this information to a little-known company, moreover, see #2..
  4. CurrentC requires social security numbers.

Apple Pay Vs. Google Wallet

October 21, 2014

Will Amazon Drone Delivery Fail?

October 11, 2014

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