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Rich Tehrani
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E-Commerce

Restoration Hardware's E-commerce Fighting Formula

December 16, 2014

A Tasteful Blend of Starbucks and Apple Retail Experiences designed to make customers fall in love



Apple has the most valuable retail real estate in history, outdoing Tiffany. As a result, Microsoft has stores which mimic Apple. Samsung does as well. More importantly, many retailers emulate the look of Apple stores.

Thoughts on ThinkGeek Customer Service

December 16, 2014

I’m on the phone with ThinkGeek because I purchased something which they shipped incorrectly. I tried email and didn’t get a response. They do say there is a 48-hour window which technically ends tomorrow but I’m not very patient.

10 Reasons why CurrentC Will Lose the Mobile Payment War

October 31, 2014

By now, most of us have heard that retailers such as CVS allowed NFC-based payments for a few days via Apple Pay and then blocked them in favor of QR-code based CurrentC by MCX. While retailers would prefer non-credit card-based solutions, such as MCX, these are the reasons CurrentC has already lost the war.



  1. There is a campaign to give the CurrentC app a one-star review and that is the number of stars it currently “enjoys.” Its top three reviews in the Apple iTunes App Store are horrifying as you can see above.
  2. CurrentC has already been hacked. Regardless of what was taken, the poor publicity will hound them.
  3. CurrentC requires access to bank accounts. No one wants to give away this information to a little-known company, moreover, see #2..
  4. CurrentC requires social security numbers.

Apple Pay Vs. Google Wallet

October 21, 2014

Will Amazon Drone Delivery Fail?

October 11, 2014

HumansFirst ColdSmoke Lets You Buy with your Smartphone

August 7, 2014

While speech-technology has come a long way, we still haven’t entered the world of Star Trek reruns where the computer can do truly useful things through voice interactions. A big step in the right direction comes from a new app from N.L.P. LLP called HER. Yes, Siri works well for many things but if you tell it you want to buy an iPad Mini with Retina Display, it tells you to check out Apple.com which isn’t the best mobile experience if you want to buy something quickly.



Rebirth of Paper Boys to Reduce Unemployment

May 5, 2014

When I was a kid my best friend had a paper route and on occasion I would run it for him. For those of my readers not old enough to know, grade-school kids used to deliver papers in the neighborhoods of the US. Sure, this practice still takes place but on a much smaller scale than before. Now the term is likely “paper people” but putting aside political correctness, I couldn’t help by think of this idea in response to what is happening in Congress and private industry.

PayPal Unveils Innovative Payment Solutions at MWC 2014

February 25, 2014

One of the more exciting companies at Mobile World Congress 2014 in Barcelona has to be PayPal as they announced their payment solutions are built into Samsung Galaxy S5 allowing you to pay with your finger. Also the PayPal app is built into the Galaxy Gear smartwatch and phones - allowing you to check in at retailers at standard check-out locations or using PayPal beacon. This is the first instance of PayPal in the wearable tech space BTW. The way it works is the first time you walk in to a retailer, you give the beacon permission to bill you and after that, they check you out as you walk by.

IBM: Digital Darwinism May Kill You

October 8, 2013

In a candid IBM interview, Carl Ford of Crossfire Media spoke with Blair Reeves who said companies should spend less time on advertising and worrying about various channels and instead focus more on putting customers at the center of their business. He went on to explain that everything is part of big data – there is so much data going out there not only on the marketing side but related to how people are buying and selling he said. Another interesting point was this coupled with social information can be used by companies to serve their customers better.

Some types of data he mentioned are as follows:

  • What customers create: what they post to Facebook about their likes and dislikes
  • What/where/how customers buy and what they do with their purchases
  • How do they engage with brands and companies – through stores, kiosks, contact centers, mobile apps, etc

What he said was these are not discrete experiences, they are part of a larger omnichannel experience.

Silk Road: Why Bitcoin Value has Dropped 20% Today

October 2, 2013

If you haven’t heard, the value of Bitcoins has plummeted by 20% so far today because the Silk Road website has been shut down according to sources who also say the founder of the site has been recently arrested. Silk Road has become an underground site which allows illegal transactions which often involve Bitcoins. The value of the virtual currency has decreased potentially because investors fear future government regulation of Bitcoins and other online currencies.

Ross William Ulbricht, a 29-year-old graduate of the University of Pennsylvania School of Materials Science and Engineering known by the online alias “Dread Pirate Roberts,” was in fact arrested by the Federal Bureau of Investigation yesterday for his alleged involvement in the Silk Road online marketplace, according to court papers published this week.

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