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How Poor Branding and Positioning Have Led to Tech and Auto Failure

March 27, 2011

Lessons Learned From Microsoft, Cisco, Volkswagen, Mazda and Apple Misteps

Why do Cisco and Microsoft have trouble entering new consumer markets and why does Apple have challenges when trying to get into the enterprise server market? According to an article from Rob Enderle, President and Prinpal Analyst, Enderle Group the reason has to do with poor management choices which have more to do with seniority than ability - coupled with starving new products of the resources they need to make it.

I agree with many of the points he makes and the fact Redmond actually decided turd brown was a great color to use when competing with Apple is hard to digest (sorry).  But in addition to the thoughts from Enderle I would add there is a positioning challenge facing these companies as well. In today's world where everything seems to revolve around clicks and search ads, most companies don't even seem to know what positioning means.

And its too bad because companies fail every day because they generate lots of leads that won't turn into business.





Apple Sues Amazon over App Store Name

March 21, 2011

Apple, not content to sue Microsoft for using the term App Store is now going after Amazon citing potential confusion in the market. In reality though it is tough to see how App store is not a generic term and/or concept. I am not a lawyer but I’ve pointed out before when Apple sued Microsoft that App and Store are terms which have been around for many years – do they become something you can protect when you put them together? I guess a judge will decide during this preliminary injunction which is a fast-paced trial which could have interesting consequences for the computer industry if Amazon loses.

Use PayPal in the Mall?

March 15, 2011

For as long as I can remember the mantra has been the Internet will kill (insert your industry here). Magazines, brick and mortar, movies, music, photos... You name it. The truth is, in many cases the predictions were accurate.

The interesting part of the story however is now the offline world is allowing the Internet to benefit by finding business opportunities worthy of exploitation.

How China is Unleashing a Sales Boom for Tech and Media

March 14, 2011

Shanghai at Night
In many parts of the world, rampant pirating of products takes its toll on businesses costing billions of dollars of lost sales and value. While countries like Iran violate rampantly with no signs of improvement, others are slowly making changes.

China is one of the countries under the spotlight because it is growing incredibly fast and so many manufacturing jobs have fled to the country and in return, many there aren't paying the originators for software, movies, music and various other products.

The US has complained to China for years and although there hasn't been much progress, there has at least been the promise of progress from the country's leaders. This is why I called the Apple App Store the OPEC of the West in June of last year. My thinking was, even though I am not a fan of closed app stores, at least Apple is ensuring people get paid for their hard work.




TMC Launches HTML5 Event July 2011 in NYC

March 10, 2011

This July 27 & 28, 2011 will witness an important event for HTML5 developers in New York presented by TMC and its partner Crossfire Media. This new technology has the ability to revolutionize user interfaces and make desktop software and native apps less important while supercharging cloud-based services. I have written in the past how HTML5 will reduce the splintering of development on the Internet & now we are putting our money where our mouth is by hosting an event focusing on what you need to know in terms of UI design and back-end development.

My team is working on the website and finishing up all the scheduling details but I wanted my readers to get the fist crack at this news. If you have a suggestion for speakers and/or sponsors drop me a line ASAP please.

Gasbuddy.com A Winner As Oil Prices Rise

March 8, 2011

So many products have their costs correlated to gas prices – in fact last night the company that pumps my septic tank told me they are seeing profits go down and will need to raise prices because diesel fuel has increased 25 cents a gallon in one week. But one sector of the market benefits greatly from increased gas prices and that is websites which help you find the lowest gas prices in your area. For example, gasbuddy.com has seen its traffic skyrocket as of late and a look at the company’s Alexa chart shows a massive spike correlated to much of the recent unrest in the middle east.

Salesforce.com Cloudforce 2011 Live Blog

March 3, 2011



I am in New York today at the Salesforce.com Cloudforce 2011 event and it kicked off with a conversation with a user from SunTrust Financial and Forrester Research - so far the event is heavily Twitter, social and smart device focused.




Kelly Services is using Chatter for about 9,000 people to help with information sharing and discovery of other related people in the organization - and using it to discover talent and engage with customers.



Demos of Chatter:




Cloud needs principles, not standards. Companies are using social networks as a sales/marketing tool.

Audience enjoying a presentation on the growth of social networks and mobile devices - China, Facebook and Twitter prominently featured. What, no Charlie Sheen??

Mark Benioff takes the stage - says 5,000 people registered for the event. 3,000 people showed up and 6,000 are watching remotely - 43 demo stations, lots of partners etc.




Talk of how fast the company is growing - massive cash and $1.8B run rate.

2,000 PCs at Salesforce.com are the equivalent of 200-300,000 computers that customers would need.


























Lady GaGa's Born This Way Breaks iTunes Record

February 18, 2011

Not only did the queen of tweets, Lady Gaga break the record for most Twitter followers, she has now broken the record for fastest-selling single ever on the Apple iTunes Store with her new song Born This Way.

Recently on Sirius/XM radio she said if there was a movie about her life she would want to be played by Marisa Tomei as when she gets upset her friends tell her that her "New York" accent comes out.

What is perhaps most amazing about Lady Gaga is that many call her the new Madonna - some say it in a derogatory fashion, personally I think she has mimicked the performer and one-upped her nicely. And when Madonna began to rise in popularity it was MTV which helped her take her outrageous outfits to the masses quickly through interviews and 24x7 videos. BTW - for all the youts reading this, there was a time when MTV played just music and you didn't even associate the word Guido with the station.

But Lady GaGa has skipped past MTV, and uses YouTube where she has had over a billion views, Twitter where she has 8.2M+ followers and iTunes to reach the masses. Not that MTV has lost its importance - its just the new wave of social and tech mediums are being used to propel this artist's career even faster than Madonna's.

YouTube, social and iTunes haven't killed the video star but they certainly seem to have more reach and importance.







Cisco Says HTML5 Part of Wireless Future

February 14, 2011

Electronic Warfare is the Future. Are You Ready?

February 14, 2011

Stuxnet is Victory at Entebbe 2.0

The Stuxnet worm alleged to be the work of Israel and the US was designed to target and disable Iranian centrifuges by increasing their speeds to dangerous levels while reporting to operators that all was well. The latest report from the New York Times shows this worm has also hit five industrial sites in the land of Ahmadinejad.

It’s no secret most of the world does not want Iran to get nuclear weapons and the best weapon being used to deter the country’s nuclear program was sanctions and if they are working it would be tough to know it as the country are prospering greatly as the price of oil is much higher than what Iran has budgeted.

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