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Rich Tehrani
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Comunicano: Your Influencer Relations Company

July 23, 2010

Many of you in the communications and technology spaces already know Andy Abramson as he is a well-known and influential blogger. But what you may not realize about Andy's company Comunicano is it is a major player in the world of influencer relations. By capitalizing on a strategy which Andy describes as the boulevard of communications, his company works with his clients to ensure their news turns into stories which are told and retold throughout the web and other media outlets.
 


As you can see from the inverted pyramid above, Comunicano segments the disparate audiences necessary to push a product along the influencer road to ultimately convince followers to purchase.


ShopVisible on Mobile Commerce

July 22, 2010

There has been and will continue to be a massive increase in mobile commerce as consumers are becoming more accustomed to shopping online and mobile devices are proliferating and providing bigger screens and better interfaces. Personally I have been amazed at how easy it is to use a number of sites such as Amazon to purchase as I am walking while walking by doing a quick search and check-out without the need to enter in a great deal of data.

There are many hundreds of thousands of retailers globally or more who must grapple with developing online interfaces which allow customers to make rapid purchases regardless of device. ShopVisible LLC is one company devoted to helping retailers migrate seamlessly to the mobile web and I did get a chance to test one of the implementations they performed for a customer and thought the results were good in that they gave consumers a chance to find what they wanted in a non-cluttered manner.

Skype Upgrade Supercharges iPhone 4

July 21, 2010

For all the benefits Skype has given users of PCs and MACs, on an iPhone the app was inferior on so many levels. Bluetooth connectivity was nonexistent and multitasking was not allowed on the app - the OS didn't support it either. Basically you could use Skype for outbound calls on your iPhone but a lack of multitasking meant you dropped calls when you left the app and forget about IM because again, if you left the app to check email or stream music you wouldn't get your inbound messages.

Today, the company just announced an upgrade which should make Skype one of the most-used apps on the iPhone.

Truphone, GlowPoint, XConnect, In Store Solutions News and More

July 21, 2010

Today, TMC hosted a number of companies in the communications and technology spaces and it was a learning experience for all. Much news was broken and you can expect a torrent of related articles from my editors this week. TMC's Juliana Kenny does a great job giving you an overview of the companies we met with below.

 

The following companies were present and clicking on the links will take you to video explaining exactly what they do and what they plan to provide customers in the future.

Mobile YouTube Site Shows Cloud's Potential

July 9, 2010

iJustine's videos on the mobile version of YouTube running on an iPhone 4


Without a doubt one of the best results of the feud between Microsoft and Google is the migration towards web-based apps by the search giant. Two things Google will continue to do to take the wind out of Apple's sails are to provide applications and services which give Android an advantage over the iPhone and migrate applications to the cloud. The reason for the cloud migration has to do with proving you can do everything you need to in a hosted data center and that local apps are a legacy nuisance.

TMC editors in San Jose Next Week

July 8, 2010

Next Week, my team and I will be hosting meetings in San Jose where the technology and communications markets will have unprecedented access to TMC editors and the ability to tell their story in TMC's video newsroom. Since I blogged about the opportunity a while back we have already scheduled over 60 meetings. We are subsequently flying more of our team out to the west coast to handle the meetings. The good news is there is still some more space left for meetings now that we have decided to send more resources cross-country from our headquarters in Connecticut.

Moreoever, this event now has networking potential meaning you will not only meet editors but others in the industry.

New Twitter Coupons

July 7, 2010

 


The online coupon business is booming and the reason for its recent boost in success is 100% related to the economy. On the one hand customers have less money and need to shop for the best deals they can find. On the other hand retailers want to spend money on marketing while being able to generate a direct pay back.

Vuvuzelas Equal Profit Online

July 6, 2010

How the World Cup and Entrepreneurial risk-taking turned an idea into profit




The power of the Internet coupled with a good idea allows companies to make money more quickly than ever. Consider the case of the simple vuvuzela - the super-annoying horn constantly blasting at World Cup games. One company, 365 Inc. bet that the focus on the World Cup would make these plastic horns a top seller and was right. The Birmingham Alabama company has sold nearly 30,000 of these horns for $8 a piece and brought in $240,000 in the process.

Anna Chapman: a Model Spy - Seriously

July 2, 2010

I already covered how this whole spy scandal seems unusual because they didn't seem to be taking as many precautions as they should to avoid detection. Now I happened upon a post from David Gewirtz explaining how gorgeous lead spy Anna Chapman is. He included in his post the video below where she talks about her training as an investment banker and desire to be an Internet entrepreneur.

So let me put this in perspective.

Amazon Outage

June 29, 2010

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