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Rich Tehrani
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Awareness Ads Important but Often Forgotten

January 17, 2013

I'm sitting here at a restaurant called Tengda in Darien, CT a stone's throw from my office just thinking about how I came to know about this restaurant. You see I've eaten at Tengda before - but I didn't know they had a location right by my office. In fact when the weather is warmer I often walk here - its probably just over a mile away from TMC's River Park headquarters.

The point is I found out about this location through one of the daily deal sites - it was likely LivingSocial but perhaps Groupon.

How Mobile Will Destroy Retail Margins

December 21, 2012


Some of the news of the week has to do with eBay deciding mobile advertising doesn’t work for them as it clutters small screens and doesn’t provide that much revenue. This seems to make sense but if you think this in any way is going to change the impact of mobile advertising and commerce you are dead wrong.

Logic and rumors tell us Amazon will be releasing a telephone soon and the reasoning for them to do so goes far beyond expanding its ecosystem and pushing people to download apps and watch videos online.

Location based advertising is where everything is going.

Important Tech News of the Day Dec 14, 2012

December 14, 2012




Amazon Prime Instant Video app for iOS is out


and in my testing on a 4th generation iPad it worked well. Some complaints remain that for non-Prime users the experience isn’t that great. I for one would like to be able to download video on the app – there is a download area but no instructions as to what is downloadable or how to download.

Alcatel Lucent says providing video to devices is a great new revenue opportunity for carriers.

eBay Now Gets Serious in NYC

December 8, 2012

The home delivery market could be huge as predicted back in the dotcom days when companies like WebVan and Peapod were springing up faster than Android produces device variants today. Who comes to mind when you think of home delivery in the world of tech? Certainly Amazon, Google and more recently Wal-Mart.

But eBay?

Acme Packet Getting Ready for WebRTC's Second Wave

November 28, 2012

At the inaugural WebRTC Conference & Expo in San Francisco, much of the crowd was focused on demos of WebRTC working in a production environment. In one example at a luncheon keynote Mozilla showed how WebRTC communications could take place between two browsers on the same laptop. This one of the first demonstrations of the technology much of the audience had ever seen.

The event has brought together a wide swath of technology companies like Google, Plantronics, Oracle, Sangoma and Ericsson who are all very optimistic about the potential for WebRTC to be as some describe it, “A once in a lifetime opportunity in telecom.”

Banks, The Latest Threat to Groupon and LivingSocial

October 18, 2012

If there is one constant these days it is that your competitors tomorrow are going to come from the most unlikely of places. Apple came from nowhere to unseat RIM and Nokia in mobile phones, Amazon is becoming a major force in tablets, Google’s Chrome and Android products have made it a major force in software and operating systems.

But the examples above are technology-based so they shouldn’t be too surprising as we have come to expect tech companies to be quick to enter new markets. What could portend a future trend however is Bank of America’s move into the deals business.

IBM Mobility Keynote at ITEXPO

October 16, 2012

Walmart To Go is Webvan 2.0

October 9, 2012

Have we finally broken the barrier to same day delivery?

During the dotcom boom, Webvan and Peapod were going to change the world and when things went bust and both companies had to deal with the realities of massive infrastructure and overhead with little to no sales by comparison. Peapod got picked up by Stop & Shop and Webvan imploded, and is now just a Wikipedia page.



Fast forward over a decade and Amazon has made lots of noise about same delivery service.

Google Leverages Home Page to Promote Nexus Tablet

August 28, 2012

Google has been "different" for over a decade because the company always resisted overt advertising seen throughout the web. Through the entire pop-up era where so many websites capitulated and ran ads for security cameras and other items, Google stood almost alone.



But as you can see from the page above - click to enlarge, Google has now decided to use its premium real estate - the home page to run ads. The first ad is for the company's Nexus tablet.

Sure, the company has been making sponsored links look more and more like regular ads over the past few months and years - this trend isn't new for the company. Moreover, we have seen the company promote Chrome and other software products in the past - most of these however have been free products.

For those people who said the company would become "evil" shortly after becoming a public company - you may be right (assuming you consider this sort of behavior to be bad." For those of you who said the Motorola Mobility acquisition was "stupid" well perhaps you are wrong if the company rings up massive sales as a result of perhaps the best marketing strategy on the internet.

Will public backlash be so great that the search leader is forced to change course?









Smartphone Margin Decreases versus Beats by Dr. Dre

August 16, 2012

Recently I touched upon some of the differences between the automobile and tech spaces and in the past I have mentioned how Apple’s ability to price its products without discounting implies a stronger brand and moreover helps it sell in its retail stores which offer the same prices as online.

This doesn’t mean that Apple can sit still because we can expect an almost infinite supply of focused competitors.

Sure, many of them like RIM and Nokia are in decline and are retooling their product lines almost perpetually to become competitive. But beyond these examples we also have a slew of Japanese consumer electronics companies who have seen the golden age of TV come and go… Now they are focusing on exporting mobile devices to make a living.

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