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Rich Tehrani
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The Importance of Communications

June 21, 2008

Do we realize the importance of what we do? I have been thinking about this question a great deal lately. I see the amazing technology being developed by the entire industry and I just can't help but wonder - do we realize how important we are to the world economy. I am far from an economist but I know that when productivity improves so does the standard of living.

SMS Advertising

June 18, 2008

Robby Benedyk Senior Manager Global
Product Marketing at Tekelec
For service providers on the cutting edge, you should be exploring placing ads in the text messages your subscribers send to one another. While there is a 160 character limit on SMS messages, most messages are far shorter and the opportunity to place ads in the unused character space can help service providers looking to be ahead of the curve and make more money.

While  is unclear what the best solution is to placing advertising in text messages -- one assumes that providers will make more money from the ads they sell and be able to offer lower cost text messaging plans which translates into more customers using SMS services on their network.

In a way, text messaging is the perfect mobile advertising vehicle because it doesn't rely on web browsers on the phone. In fact, every phone can receive such text ads and the possibilities here are limitless... For example, ads can link to a short code or web address.





Ditech Networks Update

June 18, 2008

The latest at Ditech Networks is that the company has hired Hossein Eslambolchi as a technical advisor. Generally, hiring a technical advisor is not big news but Eslambolchi is a bit of a celebrity having a distinguished career in engineering and his best-known role was perhaps his tenure at AT&T where he held multiple titles including CTO.

What this does for Ditech Networks is give them access to someone who lived deep in the trenches with intimate knowledge of all things telecom. The markets Ditech plays in specifically are transcoding, session border control and its more recent messaging has focused on voice quality improvements for wireless carriers.

The company has shown that increased voice quality leads to reduced carrier churn and they are obviously right.

In order to help get this message out and penetrate wireless carriers more effectively expect  Eslambolchi to open doors at carriers worldwide.

For the famous engineer, this move puts him back in the semi-spotlight and for Ditech, this move adds a prominent name to a company looking to lift sales.









CNBC Plus Sucks

June 14, 2008

I never ever thought I would be one of those bloggers who wrote a post with the word "sucks" in the title.  I am not sure why but I just didn't think I would get so upset about something that it would drive me to blog such an entry. I have my easygoing side I suppose but I have limits and some things apparently are important to me.

Case in point is having a service I pay for, work properly.

Yahoo Looks to Google

June 13, 2008

Yesterday's news regarding the talks breaking down again between Yahoo! and Microsoft leads very nicely into today's news that Yahoo will be displaying Google ads on select portions of its site. Yahoo estimates about $800 million in revenue from this deal and if the regulators bless it it will be good news for Google.

It is obvious Microsoft is threatened by Google and moreover they have suggested the search leader is a monopoly. This new agreement between the world's first search engine and most-popular search engine will just add to Microsoft's concern about Google. Although Yahoo shareholders are hurt in the short-term by Yahoo's decision not to sell to Microsoft, it would appear that Yahoo got the message and has taken a bold step to increase profits. This could be a good sign for the future but I continue to hear stories about how there is a culture of complacency at Yahoo and if this hasn't changed as a result of this ordeal, shareholders will be long-term losers as well.

Web Democratizes Auto Repairs

June 12, 2008

It is amazing to see how the internet has changed industry after industry. The latest to feel pressured by the power of a mouse, broadband connection and monitor is your local mechanic who now needs to worry that his/her prices are outrageous compared to other mechanics. As this article states, auto repair is one of those areas where the consumer is really at an informational disadvantage.

The new site focusing on democratizing auto repairs is called RepairPal and it is in beta at the moment and in some ways may even be a guide for mechanics who aren't charging enough for their repairs.

If the site helps you, be sure and comment or drop me a line as I am very interested in seeing how the web is changing business after business.



Yahoo/Microsoft Deal Off

June 12, 2008

It seems any chance of a deal between Microsoft and Yahoo! is over. The number of billionaire Yahoo investors who are likely furious about this state of affairs which is trashing Yahoo's stock can't be counted on a single hand.

The latest talks between the companies centered around Yahoo selling its search technology to Microsoft. As was expected by some, Yahoo did not want to part with technology it considers essential to its future.

What is perhaps most interesting about the talks breaking down is that it shows Microsoft places little value on display ads and page views as compared to search technology. This means Microsoft likely thinks search ads are really more valuable than display eyeballs.

It will be very interesting to see if the frenzy over search ads is not just a part of the natural change that comes into the advertising market from time to time.





Sipera Looks To The Channel

June 11, 2008

Build Communities With Google's Help

June 10, 2008

Let's say your company plays in a few different spaces such as information technology, security and storage. And let's say your company has decided to build a community of interest which is dedicated to a specific subject area as you are hoping like-minded people will visit the community regularly and begin to associate your company as a leader in the space and hopefully some of these people will become new customers.

In this example, your resources are limited and even if they aren't, you need to choose one of these above areas to build your community. Assume each of them has equal market sizes and growth rates and you need to determine where the highest level of search interest lies.

Using the updated Google Trends, you can now see a graph over time of search volume on a relative and absolute basis and this information can be exported for analysis.

You may find for example that storage interest spikes around the year-end holidays but also seems unusually high in May of each year... This information can be useful in your business as it helps you see how people are searching for various terms.

If you have read my blog before, you know TMC has been building communities (Global Online Communities, Channels) for companies in the communications and technology space for some time now.







T-Mobile Lawsuit Repercussions

June 10, 2008

Rob Adler has an interesting take on the T-Mobile/Starbucks WiFi lawsuit at his Vantage blog. His point? That the PR hit of winning a lawsuit which takes away WiFi from millions of users will be extreme. I can't help but wonder if the general public would ever be aware of the lawsuit.
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