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Rich Tehrani
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Poor CRM = Go Directly to Jail

May 16, 2011

Remember a few months back when I wrote that providing poor CRM could dent your SEO? The story revolved around website Decormyeyes.com - and its owner Vitaly Borker who was generally rude and insulting to customers. He went so far as to send pictures of their homes to intimidate them. Not only did Google reduce his SEO as a result of an article in the New York Times, he is now going to prison.

eBay Buys Where.com for Hyper-Local Deal Offers

April 20, 2011

In the race to become a leader in the local deal market – companies seem to be tripping over one another. This includes Google who is working organically while making an unsuccessful bid for Groupon. Twitter and Facebook play in this market as well and eBay just acquired Where.com, a Boston-based local-deals and location-based services company for $135M.

PayPal’s Amanda Pires explains they plan to integrate PayPal into the WHERE mobile app to make it even easier for customers to take advantage of the local deals.

Amazon Ad-Supported Kindle

April 12, 2011

The new Kindle with Special Offers costs $114 and shows ads as screen savers and so far has some high-profile customers - Buick, Olay, Visa, and Amazon.com Reward Visa Card (Chase Bank). Some of the offers are quite good, giving back an additional $70 if you get an Amazon Rewards Visa, a $10 credit on an Amazon gift card and more. The details are below:

  • $10 for $20 Amazon.com Gift Card
  • $6 for 6 Audible Books (normally $68)
  • $1 for an album in the Amazon MP3 Store (choose from over 1 million albums)
  • $10 for $30 of products in the Amazon Denim Shop or Amazon Swim Shop
  • Free $100 Amazon.com Gift Card when you get an Amazon Rewards Visa Card (normally $30)
  • Buy one of 30 Kindle bestsellers with your Visa card and get $10 Amazon.com credit
  • 50% off Roku Streaming Player (normally $99)
The question worth asking is why did it take so long for a mainstream player to come out with an ad-supported mobile device and will Google be far behind? How about Microsoft?

11 Reasons Why Google Needs Retail Stores

April 7, 2011

It is becoming clear the world is gravitating towards everything Apple sells and even worse for the competition is Cupertino is setting the tone for product launches, making the rest of the tech world play perpetual catch up. Even worse, Apple is buying up all available inventory on components forcing companies as big and mighty as RIM to push back the launch of their PlayBook tablet! Of course one of the most important parts of Apple’s success is the stores – those minimalist tech nirvanas attracting people of all ages to literally trip over one another as they touch and feel the latest gadgets and computers connected to huge flat-screens with the latest in audio equipment.

How Poor Branding and Positioning Have Led to Tech and Auto Failure

March 27, 2011

Lessons Learned From Microsoft, Cisco, Volkswagen, Mazda and Apple Misteps

Why do Cisco and Microsoft have trouble entering new consumer markets and why does Apple have challenges when trying to get into the enterprise server market? According to an article from Rob Enderle, President and Prinpal Analyst, Enderle Group the reason has to do with poor management choices which have more to do with seniority than ability - coupled with starving new products of the resources they need to make it.

I agree with many of the points he makes and the fact Redmond actually decided turd brown was a great color to use when competing with Apple is hard to digest (sorry).  But in addition to the thoughts from Enderle I would add there is a positioning challenge facing these companies as well. In today's world where everything seems to revolve around clicks and search ads, most companies don't even seem to know what positioning means.

And its too bad because companies fail every day because they generate lots of leads that won't turn into business.





Apple Sues Amazon over App Store Name

March 21, 2011

Apple, not content to sue Microsoft for using the term App Store is now going after Amazon citing potential confusion in the market. In reality though it is tough to see how App store is not a generic term and/or concept. I am not a lawyer but I’ve pointed out before when Apple sued Microsoft that App and Store are terms which have been around for many years – do they become something you can protect when you put them together? I guess a judge will decide during this preliminary injunction which is a fast-paced trial which could have interesting consequences for the computer industry if Amazon loses.

Use PayPal in the Mall?

March 15, 2011

For as long as I can remember the mantra has been the Internet will kill (insert your industry here). Magazines, brick and mortar, movies, music, photos... You name it. The truth is, in many cases the predictions were accurate.

The interesting part of the story however is now the offline world is allowing the Internet to benefit by finding business opportunities worthy of exploitation.

How China is Unleashing a Sales Boom for Tech and Media

March 14, 2011

Shanghai at Night
In many parts of the world, rampant pirating of products takes its toll on businesses costing billions of dollars of lost sales and value. While countries like Iran violate rampantly with no signs of improvement, others are slowly making changes.

China is one of the countries under the spotlight because it is growing incredibly fast and so many manufacturing jobs have fled to the country and in return, many there aren't paying the originators for software, movies, music and various other products.

The US has complained to China for years and although there hasn't been much progress, there has at least been the promise of progress from the country's leaders. This is why I called the Apple App Store the OPEC of the West in June of last year. My thinking was, even though I am not a fan of closed app stores, at least Apple is ensuring people get paid for their hard work.




TMC Launches HTML5 Event July 2011 in NYC

March 10, 2011

This July 27 & 28, 2011 will witness an important event for HTML5 developers in New York presented by TMC and its partner Crossfire Media. This new technology has the ability to revolutionize user interfaces and make desktop software and native apps less important while supercharging cloud-based services. I have written in the past how HTML5 will reduce the splintering of development on the Internet & now we are putting our money where our mouth is by hosting an event focusing on what you need to know in terms of UI design and back-end development.

My team is working on the website and finishing up all the scheduling details but I wanted my readers to get the fist crack at this news. If you have a suggestion for speakers and/or sponsors drop me a line ASAP please.

Gasbuddy.com A Winner As Oil Prices Rise

March 8, 2011

So many products have their costs correlated to gas prices – in fact last night the company that pumps my septic tank told me they are seeing profits go down and will need to raise prices because diesel fuel has increased 25 cents a gallon in one week. But one sector of the market benefits greatly from increased gas prices and that is websites which help you find the lowest gas prices in your area. For example, gasbuddy.com has seen its traffic skyrocket as of late and a look at the company’s Alexa chart shows a massive spike correlated to much of the recent unrest in the middle east.

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