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Avaya's Support Strategy Emulates Successful Cancer Diagnostic Systems

June 23, 2011

It is an unusual occurrence for me to receive a call from any company to discuss their support. Generally the media gets all warm and fuzzy about tangible things like new product launches – scoops and items you can put in the category of breaking news. Ironically though if you ask most companies what differentiates them from the pack, service and support is typically the most common answer. Yet, I can’t remember other companies asking me to meet their new head of global services.

Cablevision Allows E-Mail Sign-ups in TV Ads

June 21, 2011

Yes Virginia, cable companies are innovating

Just yesterday I discussed in an article about Cisco Quad that it is very hard it is to determine who the leaders in tech will be in the future. And today when I learned that Cablevision added e-mail opt-in for its television advertisers, I got to thinking about how this will change the world for companies like Groupon, Yahoo! and Google.

The way the system works is a Cablevision IO TV customer could decide they want to join an e-mail list of an advertiser to receive selected coupons and offers. A screen overlay is presented on the program they are viewing until the transaction is complete.

Spreadable Shuts Down - Why?

June 10, 2011



While reading a blog post from telecom and channel partner thought leader Peter Radizeski, on how small businesses are responsible for much of the nation's hiring I learned about the fact that Grasshopper is shutting down its Spreadable company - an organization focused on word-of-mouth spreading of customer referrals.

I haven't talked with the people at Grasshooper in years - certainly not since they changed their name to Grasshopper - but I have often had conversations with others in the market about how their marketing campaigns seem to be the most untargeted in the space since much of it is being placed on satellite radio. According to the company's competitors, their marketing is as shotgun as it gets because - they seem to be purposefully utilizing mediums which are difficult to measure and they are relatively nonexistent online.

And as more decisions are being made on the web - this is quite a surprising and counter-intuitive strategy.

But when I started to read the first post from the company related to why they shut down Spreadable I could see they understand digital marketing quite well - its just surprising that you rarely see them online. Kind of a paradox I got to thinking. It is worth mentioning Spreadable too relied on Satellite radio among perhaps other mediums for its sales.

Another thought I had while reading is what company shuts down a business and then celebrates its failure in public via a four-part series?









HTML5 Shines on New FT App

June 10, 2011


According to Ed Silverstein on TMCnet's sister site TechZone360, The Financial Times recently released a web app at app.ft.com based on HTML5 and in doing so has shown the Splinternet may be reversing course. As you may recall, I coined the term Splinternet in 2008 to describe the splintering of app environments on the web. Programmers currently utilize so much overhead to program for various environments that they take precious resources from differentiating their apps. The scenario is reminiscent of the hundreds or thousands of printer drivers developers had to provide with their software before Windows became popular and handled this task for the development community.


Poor CRM = Go Directly to Jail

May 16, 2011

Remember a few months back when I wrote that providing poor CRM could dent your SEO? The story revolved around website Decormyeyes.com - and its owner Vitaly Borker who was generally rude and insulting to customers. He went so far as to send pictures of their homes to intimidate them. Not only did Google reduce his SEO as a result of an article in the New York Times, he is now going to prison.

eBay Buys Where.com for Hyper-Local Deal Offers

April 20, 2011

In the race to become a leader in the local deal market – companies seem to be tripping over one another. This includes Google who is working organically while making an unsuccessful bid for Groupon. Twitter and Facebook play in this market as well and eBay just acquired Where.com, a Boston-based local-deals and location-based services company for $135M.

PayPal’s Amanda Pires explains they plan to integrate PayPal into the WHERE mobile app to make it even easier for customers to take advantage of the local deals.

Amazon Ad-Supported Kindle

April 12, 2011

The new Kindle with Special Offers costs $114 and shows ads as screen savers and so far has some high-profile customers - Buick, Olay, Visa, and Amazon.com Reward Visa Card (Chase Bank). Some of the offers are quite good, giving back an additional $70 if you get an Amazon Rewards Visa, a $10 credit on an Amazon gift card and more. The details are below:

  • $10 for $20 Amazon.com Gift Card
  • $6 for 6 Audible Books (normally $68)
  • $1 for an album in the Amazon MP3 Store (choose from over 1 million albums)
  • $10 for $30 of products in the Amazon Denim Shop or Amazon Swim Shop
  • Free $100 Amazon.com Gift Card when you get an Amazon Rewards Visa Card (normally $30)
  • Buy one of 30 Kindle bestsellers with your Visa card and get $10 Amazon.com credit
  • 50% off Roku Streaming Player (normally $99)
The question worth asking is why did it take so long for a mainstream player to come out with an ad-supported mobile device and will Google be far behind? How about Microsoft?

11 Reasons Why Google Needs Retail Stores

April 7, 2011

It is becoming clear the world is gravitating towards everything Apple sells and even worse for the competition is Cupertino is setting the tone for product launches, making the rest of the tech world play perpetual catch up. Even worse, Apple is buying up all available inventory on components forcing companies as big and mighty as RIM to push back the launch of their PlayBook tablet! Of course one of the most important parts of Apple’s success is the stores – those minimalist tech nirvanas attracting people of all ages to literally trip over one another as they touch and feel the latest gadgets and computers connected to huge flat-screens with the latest in audio equipment.

How Poor Branding and Positioning Have Led to Tech and Auto Failure

March 27, 2011

Lessons Learned From Microsoft, Cisco, Volkswagen, Mazda and Apple Misteps

Why do Cisco and Microsoft have trouble entering new consumer markets and why does Apple have challenges when trying to get into the enterprise server market? According to an article from Rob Enderle, President and Prinpal Analyst, Enderle Group the reason has to do with poor management choices which have more to do with seniority than ability - coupled with starving new products of the resources they need to make it.

I agree with many of the points he makes and the fact Redmond actually decided turd brown was a great color to use when competing with Apple is hard to digest (sorry).  But in addition to the thoughts from Enderle I would add there is a positioning challenge facing these companies as well. In today's world where everything seems to revolve around clicks and search ads, most companies don't even seem to know what positioning means.

And its too bad because companies fail every day because they generate lots of leads that won't turn into business.





Apple Sues Amazon over App Store Name

March 21, 2011

Apple, not content to sue Microsoft for using the term App Store is now going after Amazon citing potential confusion in the market. In reality though it is tough to see how App store is not a generic term and/or concept. I am not a lawyer but I’ve pointed out before when Apple sued Microsoft that App and Store are terms which have been around for many years – do they become something you can protect when you put them together? I guess a judge will decide during this preliminary injunction which is a fast-paced trial which could have interesting consequences for the computer industry if Amazon loses.
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