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Will Rockit Redefine Social CRM?

November 18, 2011

What happens when you merge social CRM, location based marketing, mobile marketing, loyalty rewards and targeted social marketing? The answer is Rockit – a new company whose goal is to prove to the world that managing customers in the new multichannel, multimedia world is far from “rocket science” (get it?).

The company provides a loyalty-enabled platform allowing customers to sign up for offers in categories of interest or by company and these companies can use the platform to track customer loyalty, communicate and push out special offers and incentives.

Facebook Serious about HTML5

November 14, 2011

Those of you paying attention know Facebook is serious about HTML5 and the company is not a fan of having to get its app approved by another company such as Apple. But in a sign they are putting their money where their mouth is, the world's leading social networking company just purchased HTML5 innovator Strobe.

You may recall Strobe founder and CEO Charles Jolley was a keynote speaker at the last HTML5 event TMC hosted called DevCon5. The video below may jog your memory.



We are also thrilled that he will be keynoting the next DevCon5 in Santa Clara, Wednesday, Dev 7th, 2011 representing Faceboook. It will be worth the visit to see him.





SNL Skit Features Mark Zuckerberg Rupert Murdoch, Reed Hastings and Arianna Huffington

October 25, 2011

I have been a somewhat loyal viewer of Saturday Night Live since the eighties - and for some reason I even watch it these days - although it is far less funny. One skit that did get me smirking a bit didn't even run. SNL actors portrayed a Charlie Rose interview with Facebook's Mark Zuckerberg, Rupert Murdoch of News Corp, Reed Hastings of Netflix and Arianna Huffington.

Rose starts the skit by discussing the death of Steve Jobs and everyone at the table basically explains why he was so amazing and how they basically do the opposite of what he has done. Zuckerberg for example starts off by saying, "Look, I dressed up" even though he is clothed in sweats.

Microsoft Outlook Social Connector Shows Great Potential

October 19, 2011

I finally got around to installing Microsoft's Social Connector and it was an interesting experience. The goal of the program is to let you see the social status of people you exchange email with. As you scroll through emails, you can see the person's wall/news at a pane on the bottom of your screen - under the email they sent. In addition you can add people to the social network of your choice if you aren't connected with them already - just by clicking.

The install is straightforward - first you download the software and then you download a connector for Facebook, Linkedin and Windows Live Messenger.

The instructions are easy - you download the software, restart Outlook, Click on the View tab, open the People Pane and then click Account Settings.



Should Facebook Shadow Profiles Scare us?

October 18, 2011

In Europe there is a controversy over the creation of shadow profiles of users who haven’t consented to using Facebook. Through a mix of information gathering via Facebook like buttons coupled with address book sharing and related means they are able to piece together identities of users who don’t use Facebook quite often because they don’t want to be tracked.

Of course Facebook has access to information just like other companies do – those who supply toolbars, show cookie-placing ads and sites who allow uploading of address books. But what makes the situation so scary is that Facebook has so much information on so many users that their cross-referencing capability makes it a major threat to privacy.

Identity Management is the Decade's Killer App and Facebook Knows it

October 17, 2011

How long before we hear the TSA say, "Boarding pass and Facebook ID please?"

Have we gotten to the point where Facebook has become so dominant as an online identity system that is going to enter the real world with business cards which can be read via NFC and RFID. Well according to a new Facebook trademark application the company seems to have huge ambitions in the offline world and one can easily see how a Facebook ID can become even more secure than a government issued identification card.

And for that matter, it is only a matter of time before such a card could be used as a payment system competing with credit card companies and banks.

Identity management is this decade's killer app and Facebook knows it... Once you have information on who a person is and it is authenticated, you open up the world of secure commerce. Couple this with location and you have a powerful security mechanism which could be used to ensure your Facebook charge card can only work when it is in the same location as your phone for example.





Can we Stop Twitter Fail Whale?

October 12, 2011

I must admit I rarely use the Twitter web interface - I am a fan of HootSuite and TweetDeck and use them both depending on various factors. So I don't see the fail whale that often. But today I decided to respond to someone who retweeted one of my tweets by clicking on the link I received via twitter in an email. Sure enough, the fail whale came up - I have seen it so often years ago before I started using Twitter interfaces listed above.



The question I have to ask is - if we as a world are relying on Twitter so much for communications, isn't it important to society to have this thing working correctly all the time?



Streaming Radio? There's An App For EACH Station

August 31, 2011

I love all kinds of music and unless I am in the mood for something slow, I find the faster the beat the better. So I have been on a quest for the best workout music and I’ve had good success but I am wondering, how many more apps can I take?

Everyone probably started their journey with Pandora as I did. I love how customizable Pandora is – allowing me to skip tracks I don’t like and build perfectly customizable radio stations.

Suzanne Bowen Moves to AstraQom

August 25, 2011

Cyberloaf to Better Productivity

August 24, 2011

Web addicts rejoice, it turns out surfing your favorite sites during the day can make you more productive at work. Scientists tested students by seeing how many letter "e"s they could find - this was their work. And they contrasted web surfing breaks with no breaks, personal calls, texting and e-mailing. Some of the students weren't given any breaks at all.

It turns out those students who surfed the web as as their breaks were more productive and effective.

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