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Rich Tehrani
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Book ITEXPO Now to Save Hundreds

August 4, 2010

Today is the last day to save hundreds or thousands on registration

We have been seeing an incredible stream of registrations for ITEXPO and related events and as is always the case, my team has done its absolute best to make this show better than ever. At TMC we take education extremely seriously and in a trade show market where companies regularly fold up and go away, we are proud to be putting on industry-leading events for 24 years.

What I have personally learned over the years is if you provide the best education to your customers with a wide enough array of topics, your attendees walk away very happy.

Support for Net Neutrality Wanes in Tech Community

July 28, 2010

I just came across an article worthy of passing along from the Technology Liberation Front, a group which is focused on helping to reduce the amount of regulation imposed on the Internet and technology. Aside from a typo or two (I make them as swell  ) the excellent article titled Amazon.com Switches Sides on Net Neutrality focuses on how tech companies who once supported net neutrality are scared to death of being caught in the crosshairs of an administration gone wild with overregulation.

The article begins by discussing how Amazon's Pail Misener has for all practical purposes switched sides on the net neutrality issue as discussed in an editorial for CNET. Some of the points in the post have to do with net neutrality being a solution in need of a problem.

ITEXPO West 2010 Starts in 68 Days

July 27, 2010

Google Far More Feared than Microsoft

July 26, 2010

"What happens if Google chooses to come into your space with your own content?"

I grew up at a time when companies were afraid of Microsoft because whenever they came up with a good idea, Redmond would copy it and potentially put them out of business. They weren't always successful but having the world's largest software company in your market was generally a recipe for reducing investor interest.

And I would have to say that after a lack of marketing skill, no other force has slain more tech entrepreneurs than Microsoft.

Altering Language to Achieve Government Objectives

July 26, 2010

Language is obviously crucial to describing and understanding the world around us but did you know the particular language you speak can influence how you see the world as compared to speakers of other languages? This weekend I had a chance to read a fascinating article in the Wall Street Journal on the topic authored by Lera Boroditsky who is a professor of psychology at Stanford University and editor in chief of Frontiers in Cultural Psychology.

What makes the article so interesting is the analysis of speakers of different languages and the differences in how they interpret the world. For example, 1/3 of the world uses language with absolute directions for space as opposed to relative ones and as a result the speakers of such languages are able to perform navigational feats scientists once thought humans were incapable of.

Comunicano: Your Influencer Relations Company

July 23, 2010

Many of you in the communications and technology spaces already know Andy Abramson as he is a well-known and influential blogger. But what you may not realize about Andy's company Comunicano is it is a major player in the world of influencer relations. By capitalizing on a strategy which Andy describes as the boulevard of communications, his company works with his clients to ensure their news turns into stories which are told and retold throughout the web and other media outlets.
 


As you can see from the inverted pyramid above, Comunicano segments the disparate audiences necessary to push a product along the influencer road to ultimately convince followers to purchase.


Magazine Ads Significantly Influence the Wealthy to Purchase

July 23, 2010

A TMCnet team member sent me an article from Forbes which is titled Ultra Rich Spending Less And Chasing Quality and gives fascinating insight on what makes these people tick and moreover how they spend and how to influence them. The piece is based upon The Survey of Affluence and Wealth in America 2010 - a creation of American Express Publishing and the Harrison Group who polled about 2,400 people from the richest 10% of U.S. households. The article starts with some interesting notes - 91% of the mega wealthy feel we are still in the middle of a recession but they are happier than the rest of the population when it comes to their personal relationships.

TMC Editorial Open House August 12th

July 19, 2010

Last week I was fortunate enough to head out to San Jose and shoot video interviews with over 100 companies who are the heart and soul of Silicon Valley. For me, it was energizing and refreshing - like consuming vials of energy boosting supplements in rapid succession. In addition, some of my editorial editorial team came with me to meet and greet as well as network with the many companies who make up the various tech markets the TMCnet audience cares about.

A few videos shot last week

TMC editors in San Jose Next Week

July 8, 2010

Next Week, my team and I will be hosting meetings in San Jose where the technology and communications markets will have unprecedented access to TMC editors and the ability to tell their story in TMC's video newsroom. Since I blogged about the opportunity a while back we have already scheduled over 60 meetings. We are subsequently flying more of our team out to the west coast to handle the meetings. The good news is there is still some more space left for meetings now that we have decided to send more resources cross-country from our headquarters in Connecticut.

Moreoever, this event now has networking potential meaning you will not only meet editors but others in the industry.

New Twitter Coupons

July 7, 2010

 


The online coupon business is booming and the reason for its recent boost in success is 100% related to the economy. On the one hand customers have less money and need to shop for the best deals they can find. On the other hand retailers want to spend money on marketing while being able to generate a direct pay back.

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