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Rich Tehrani
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Attention Social, App and Search users, YOU are the Product

May 30, 2012

Original image from Shutterstock

A little understood notion is that for those people using free services and apps, you are the product and generally speaking the advertiser is the customer. The exception is when no ads are shown and confidential information isn’t disclosed to third parties but instead the provider of the service gives away a free version in the hopes of getting users to upgrade to a paid one.

Recently the Wall Street Journal ran an opinion piece where they suggested that the EU lay off of its antitrust investigation into Google because the search service used by 90% of Europeans is helping consumers.

Why Facebook Needs a Phone

May 29, 2012

Facebook as the dominant social network is becoming the replacement for the phone. Nowadays in fact it is fairly common to use Facebook as the primary way to stay in touch with others – especially among those under 30. The point here is that the phone is becoming the Facebook communicator.

And with mobile adoption continuing ta a blistering pace – many people have multiple mobile devices in fact, Facebook should be sitting pretty, right?

What UCONN Engineering School Advances Mean to New Students

May 21, 2012

I have been fortunate enough in my career to do something I love – cover technology and be involved in all the most innovative happenings from the early eighties until today. Tech is one of the markets which experiences constant change, moreover, the ability to learn something new presents itself virtually every day. Whether you are a system administrator, programmer, database designer or microprocessor designer you are not only in demand, you are able to constantly do new and innovative things in the course of your work.

Of course some jobs are better than others and if you do not keep up you may find your skills become obsolete. Furthermore, not every moment of a techie’s life is exciting but what has been constant for three decades is techies are in demand, treated well and given numerous opportunities for advancement.


Gadgets to Have Integrated Welcome Ads Soon?

May 18, 2012

If ads on the Kindle Fire Welcome Screen are successful, others will follow



There are a few things which are well known about Amazon’s Kindle Fire. First of all at $199 the company either loses money or at best breaks even depending on which analyst you speak with. We also know the version of Android the device runs is unusual as Amazon has its own proprietary shell around it.

Funny and Fake Facebook Pre-IPO Letter

May 17, 2012

This email has been circulating and is funny enough to share:

A Letter from Mark Zuckerberg

About Facebook’s IPO

MENLO PARK, CA (The Borowitz Report) – On the eve of Facebook’s IPO, Founder and CEO Mark Zuckerberg published the following letter to potential investors:

Dear Potential Investor:

For years, you've wasted your time on Facebook. Now here’s your chance to waste your money on it, too.

Tomorrow is Facebook’s IPO, and I know what some of you are thinking. How will Facebook be any different from the dot-com bubble of the early 2000’s?

For one thing, those bad dot-com stocks were all speculation and hype, and weren’t based on real businesses. Facebook, on the other hand, is based on a solid foundation of angry birds and imaginary sheep.

Second, Facebook is the most successful social network in the world, enabling millions to share information of no interest with people they barely know.

Third, every time someone clicks on a Facebook ad, Facebook makes money.

















Pinterest Now Worth $1.5B

May 17, 2012

Now that was fast – Pinterest just raised $100M at a valuation of $1.5B in a round of funding led by Japanese e-commerce site Rakuten Inc. Pinterest's existing venture-capital investors such as Andreessen Horowitz, FirstMark Capital and Bessemer Venture Partners also participated according to a press release.

Hiroshi Mikitani, CEO of Rakuten said: "While some may see e-commerce as a straightforward vending machine-like experience, we believe it is a living process where both retailers and consumers can communicate, discover, and curate to make the experience more entertaining. We see tremendous synergies between Pinterest's vision and Rakuten's model for e-commerce. Rakuten looks forward to introducing Pinterest to the Japanese market as well as other markets around the world."

And the Japan connection makes sense as I have recently detected a dearth of Hello Kitty pins.

The Most Comprehensive Interop 2012 Video Interviews

May 16, 2012

In case you missed Interop 2012 in Las Vegas and even if you were there – I have some really good news for you. TMC was there and we shot about seven hours of the most important and engaging interviews possible. We have all the companies you need to know about in spaces such as private and public cloud to big data, analytics, network testing and more. We spoke with the small upstarts and the giants like HP, Cisco and IBM.

Is Yahoo Just Doomed?

May 16, 2012

Years back I was at a conference with a consultant who worked at Yahoo! and told them they need to take on Google more directly and he was told, “That is not the Yahoo way.” I still remember the dumfounded feeling I had when I heard this ridiculous comment. We all know that Yahoo is a company with outstanding assets but with major internal problems. CEOs seem to be ousted annually, the company is behind in just about every market it invented and even with all its traffic, it seems to be all about yesterday’s Internet.

There are lots of stories about the company’s incompetence – one past high-level exec detailed the situation at a TMC conference (at the person’s request I won’t share more detail) and his explanation of the corporate politics remind me more of a sitcom than a company looking to win.

Politics are nothing new… Every company has them. Egos are fragile things and people want to amass more power.



Google and Facebook Gone in 5 Years?

May 1, 2012

A provocative concept to say the least but this article by Eric Jackson details the pace of change and how difficult it is for companies to adapt to new paradigms and new disruptors. The prediction he makes is Google and Facebook Gone in 5 Years. Does this mean we won’t need to share socially and search in the somewhat distant future? Well that is the theory or perhaps another way of looking at it is that there will be new ways of sharing and searching in the future and these companies may not be able to hitch their wagons to these new trends quickly enough.

Are You Ready for the Identity Economy?

April 28, 2012

With Facebook’s value being pegged around 100 billion dollars; it is easy to see why many are calling identity the new oil of the internet. And one company, UnboundID is looking to become the leader in this bold new frontier which they call the identity economy. By allowing companies to buy, sell, trade and leverage customer information the company allows their customers to combine this information with others in order to add value to themselves as well as end users.

An example of this concept in action is logging into a site using Twitter or Facebook – end-users hate to answer questions online and indeed many will abandon a site which makes queries which take their time.

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