<?xml version="1.0" encoding="UTF-8"?>
<feed xmlns="http://www.w3.org/2005/Atom">
    <title>Communications and Technology Blog - Tehrani.com - Facebook Archives</title>
    <link rel="alternate" type="text/html" href="http://blog.tmcnet.com/blog/rich-tehrani/" />
    <link rel="self" type="application/atom+xml" href="http://blog.tmcnet.com/blog/rich-tehrani/facebook/atom.xml" />
    <id>tag:blog.tmcnet.com,2011-06-02:/blog/rich-tehrani//13</id>
    <updated>2012-05-25T14:28:18Z</updated>
    <subtitle>Communications and Technology Blog - Latest news in IP communications, telecom, VoIP, call center &amp; CRM space</subtitle>

<entry>
    <title>What UCONN Engineering School Advances Mean to New Students</title>
    <link rel="alternate" type="text/html" href="http://blog.tmcnet.com/blog/rich-tehrani/facebook/what-uconn-engineering-school-advances-means-to-new-students.html" />
    <id>tag:blog.tmcnet.com,2012:/blog/rich-tehrani//13.49392</id>

    <published>2012-05-21T16:15:50Z</published>
    <updated>2012-05-25T14:28:18Z</updated>

    <summary><![CDATA[I have been fortunate enough in my career to do something I love &ndash; cover technology and be involved in all the most innovative happenings from the early eighties until today. Tech is one of the markets which experiences constant...]]></summary>
    <author>
        <name>Rich Tehrani</name>
        <uri>http://blog.tmcnet.com/blog/rich-tehrani/</uri>
    </author>
    
        <category term="Communications Developer" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Facebook" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Google" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Social Networking" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Technology" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Wireless" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="engineering" label="engineering" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="facebook" label="facebook" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="jerseyshore" label="jersey shore" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="kardashians" label="kardashians" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="math" label="math" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="media" label="media" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="science" label="science" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="tech" label="tech" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="tmc" label="tmc" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="uconn" label="uconn" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://blog.tmcnet.com/blog/rich-tehrani/">
        <![CDATA[I have been fortunate enough in my career to do something I love &ndash; cover technology and be involved in all the most innovative happenings from the early eighties until today. Tech is one of the markets which experiences constant change, moreover, the ability to learn something new presents itself virtually every day. Whether you are a system administrator, programmer, database designer or microprocessor designer you are not only in demand, you are able to constantly do new and innovative things in the course of your work.<br />
<p>Of course some jobs are better than others and if you do not keep up you may find your skills become obsolete. Furthermore, not every moment of a techie&rsquo;s life is exciting but what has been constant for three decades is techies are in demand, treated well and given numerous opportunities for advancement.</p>
<p>In addition, as the US sees more international competition for jobs, it is imperative that high school and college students look towards math and science because this is where the future jobs are.</p>
<p>As a child I was always fascinated by tech and gadgets. I even discovered programming in my teens and found I loved it as well. &nbsp;But like most high school students I thought I knew everything and subsequently decided that I wouldn&rsquo;t need math so I tried to avoid it whenever possible.</p>
<p>As it turns out I ended up in UCONN&rsquo;s School of Engineering because I wanted to learn about computers and there was no non-engineering alternative at the time in this university (I didn&rsquo;t want to switch to another). I originally thought I was going to be a biology major but I realized that programming and computers excited me more than categorizing animals, examining mitochondrial DNA and studying the makeup of cell walls.</p>
<p>Because I went through this engineering program &ndash; sometimes kicking and screaming, I prepared myself for a career where I am able to meet with and understand what virtually any company in the tech space does.</p>
<p>Did I mention there were over 10 math classes engineers had to take? If I could do it over again, I would pay really good attention in Advanced Math in high school &ndash; this was a foundational course I didn&rsquo;t think I would ever need. Doing really well in this one class could have made my college math and physics courses much less challenging.</p>
<p>Fast forward to today - as the CEO of a <a href="http://www.tmcnet.com/">media company</a> focusing on tech and communications, I am the luckiest person around. This is primarily because I am at a competitive advantage as most of my peers don&rsquo;t have such a degree. When you consider how much technology has changed media in the last few decades (we used to call it publishing in fact) you realize that because of what I learned at a great engineering school I've been able to grow a rapidly evolving company as it navigated the changing world of the internet, search engine optimization and the like.</p>
<p>The benefit of studying engineering is that it taught me to solve problems and this background has given me a foundation which has and will continue to help me for a lifetime.</p>
<p><strong>I consider what I did infinitely repeatable &ndash; any student who likes technology &ndash; video games, tablets or other tech, should really delve into math and science and consider an engineering degree. Even if you aren&rsquo;t a gadget person, you should consider this field as it is amazing, rewarding and exciting.</strong></p>
<p>You may argue that you really don&rsquo;t <strong>love</strong> math and science or even engineering but my response would be that it is better to <strong>like</strong> what you do and be able to use it to support a family than have a degree in something you <strong>love</strong> and graduate with <strong>little</strong> or <strong>no</strong> job offers and end up living in your <a href="http://www.investmentnews.com/article/20120524/FREE/120529948">parent&rsquo;s basement</a> for years.</p>
<p>Our economy has been uncertain for more than a decade and if I was a student I would seriously consider a career path where I am likely to be able to graduate and get a job quickly. I would argue this is even more the case if you are taking out a student loan. Yes, you hear people give advice like <em>only do what you love</em> &ndash; but I know too many people qualified for jobs which don&rsquo;t exist and who are jobless with mountains of debt. This doesn&rsquo;t seem to be a great way to start off your career or independence.</p>
<p>In my home state of Connecticut, the challenge is we are falling behind the rest of the country when it comes to science &ndash; in actual terms we are holding steady but others are achieving higher rates. Even though Connecticut is ahead of the 2011 average, seven states just <a href="http://www.registercitizen.com/articles/2012/05/12/news/doc4fae59b2b0532620916380.txt?viewmode=default">pushed ahead of us</a> on the national ranking.</p>
<p>This is sad news for my fellow residents of the <a href="http://en.wikipedia.org/wiki/Connecticut">Nutmeg State</a>. You see, I firmly believe the answer to the nation&rsquo;s economic problems is to increase employment and science and math proficiency will aid in achieving this goal. To that end, <strong>all</strong> states need to improve in both areas and fast.</p>
<p>I have <a href="http://blog.tmcnet.com/blog/rich-tehrani/financial/us-schools-must-improve.html">complained before</a> about having gone from a culture obsessed with NASA to one fixated on the Kardashians, Jersey Shore and other forms of entertainment which seem to be more focused on atrophying our brains than enriching them. It is time to reverse this trend.</p>
<p>Before I put the soap box away I want to remind readers that the world is the most competitive it has ever been and workers in any country could take your job tomorrow &ndash; usually with the click of a mouse. A site like <a href="https://www.elance.com/">Elance</a>, for example, allows a user to hire a contractor anywhere in the world and to date, the site has almost 1.5 million registered contractors and is responsible for at least half a billion dollars&rsquo; worth of work being transacted. Elance, and in fact many employers, could care less where you live as long as you can get a job done &ndash; well and cost-effectively. So you can see, the more relevant education and experience you have, the more likely you are to find work.</p>
<p>Last week I was up at the University of Connecticut Storrs campus for an Engineering Advisory Board meeting with the faculty and other members of industry to give our input on ways to make the school better. The great thing about UCONN is they have been improving the school in general and the School of Engineering in particular. They are laser-focused on taking this institution to the next level.</p>
<p>The good news for qualified students is the more of them who are admitted, the more the university can reinvest in making the school better. It is worth pointing out that admission is not limited to Connecticut residents or even US citizens. The information we gathered at our meeting was fantastic. Last year saw about 50 new computer engineers enrolling and this year that number has gone to at least 80 &ndash; a 60% increase. The number could go higher still. Another professor in the room, from Yale, said they are noticing similar enrollment trends.</p>
<p>More good news courtesy of <a href="http://profiles.uconn.edu/ProfileDetails.aspx?From=SE&Person=34">Reda Ammar</a>, PhD Professor and Department Head, Computer Science and Engineering and <a href="http://people.engr.uconn.edu/user/acr/">Alexander Russell</a>, Professor, Computer Science and Engineering & Mathematics:</p>
<ul>
<li>10 of our faculty are winners of the prestigious NSF CAREER award; three hold named professorships.</li>
<li>Our faculty are internationally-recognized leaders in bioinformatics, networking, and security.</li>
<li>Our research expenditures have grown to $2.7M annually.</li>
<li>Our undergraduates are in intense demand: nearly 100% of our graduates immediately join industry or academia.</li>
<li>Our graduate students are commanding prestigious positions in academia.</li>
</ul>
<p>In addition, in our meeting we were told the school is building a new 70,000 square foot engineering building, they have recently purchased a $600,000 HPC machine for student use and $825M will be <a href="http://today.uchc.edu/features/2011/aug11/bioscience.html">spent</a> on a biosciences research center.</p>
<p>In short, UCONN is investing in making the school better for students and graduates of the Computer Science and Engineering department seem to have wonderful opportunities ahead of them. Besides, this institution is involved in really fascinating research in areas from voting machines to security.</p>
<p>In high school, I didn&rsquo;t know the wonders of engineering and I might never have have chosen this education path if it wasn&rsquo;t the only way to learn about computers at the school I was in. But now, I would consider any other education and career path to have been the wrong one. I am sure my choices aren&rsquo;t correct for everyone but I can say the following with a high degree of confidence: if you are looking for a stable career which has a high likelihood of being financially secure for years while being intellectually stimulating, your chances of making this goal a reality will increase if you focus on doing really well in school, your SATs and then, apply to an engineering school.</p>
<p>And maybe someday soon, your company will be responsible for inventing the next must own-gadget, app or life-saving vaccine. With all the global excitement surrounding the Facebook IPO, we should all be reminded that technology innovation not only allows individuals to change the world but it can be financially rewarding as well.</p>]]>
        
    </content>
</entry>

<entry>
    <title>Gadgets to Have Integrated Welcome Ads Soon?</title>
    <link rel="alternate" type="text/html" href="http://blog.tmcnet.com/blog/rich-tehrani/amazon/gadgets-to-have-integrated-welcome-ads-soon.html" />
    <id>tag:blog.tmcnet.com,2012:/blog/rich-tehrani//13.49380</id>

    <published>2012-05-18T13:50:24Z</published>
    <updated>2012-05-18T14:01:06Z</updated>

    <summary><![CDATA[If ads on the Kindle Fire Welcome Screen are successful, others will follow There are a few things which are well known about Amazon&rsquo;s Kindle Fire. First of all at $199 the company either loses money or at best breaks...]]></summary>
    <author>
        <name>Rich Tehrani</name>
        <uri>http://blog.tmcnet.com/blog/rich-tehrani/</uri>
    </author>
    
        <category term="Amazon" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Android" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Apple" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Blackberry" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Consumer Electronics" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="E-Commerce" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Facebook" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Financial" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Gadget" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Google" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Marketing" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Social Networking" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Technology" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Wireless" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="iPad" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="ads" label="ads" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="advertising" label="advertising" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="amazon" label="amazon" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="android" label="android" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="apple" label="apple" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="google" label="google" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="iad" label="iad" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="ios" label="ios" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="ipad" label="ipad" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="iphone" label="iphone" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="pandora" label="pandora" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="radio" label="radio" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="television" label="television" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="tv" label="tv" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://blog.tmcnet.com/blog/rich-tehrani/">
        <![CDATA[<p><em>If ads on the Kindle Fire Welcome Screen are successful, others will follow</em></p>
<p><em><a href="http://blog.tmcnet.com/blog/rich-tehrani/uploads/kindle-fire-sale.png"><img src="http://blog.tmcnet.com/blog/rich-tehrani/assets_c/2012/05/kindle-fire-sale-thumb-500x350-11253.png" alt="kindle-fire-sale.png" width="500" height="350" /></a><br /></em></p>
<p>There are a few things which are well known about Amazon&rsquo;s Kindle Fire. First of all at $199 the company either loses money or at best breaks even depending on which analyst you speak with. We also know the version of Android the device runs is unusual as Amazon has its own proprietary shell around it.</p>
<p>And just like a company can pay to have a promotion on the Amazon PC home page it is being reported that Amazon is considering <a href="http://adage.com/article/digital/amazon-sell-ads-kindle-fire-screen/234830/">charging</a> between $600,000 to $1 million for the rights to have ads displayed on the welcome screen.</p>
<p>Will this ad be shown on current Kindle Fires or perhaps a new ad supported model? Well the answer is not known at this point.</p>
<p>This approach is far different than that of Apple who has implemented ground breaking minimalist designs not only on its devices&rsquo; home pages but in its retail stores.</p>
<p>But consumers have shown a willingness to be flexible when it comes to saving money. Witness the success of the Kindle Fire as an example.</p>
<p>If Amazon is very successful selling home page advertising and such ads become popular and the consumer likes the model, there is a natural industry progression we can expect.</p>
<p>First off, a question&hellip; What company comes to mind when I say Internet ads. OK, I get it &ndash; today the answer is Facebook but in general, Google &ndash; right? And what company has the market-leading smartphone OS? You guessed it &ndash; at least till Facebook develops one, its Google again.</p>
<p>So doesn&rsquo;t it make sense that Google will want in on the action and will start to integrate ads into the home pages of Android phones allowing consumers, carriers and equipment makers to subsidize the price of the phone with honest to goodness product pitches?</p>
<p>This potential trend is a real possibility and consumers have shown themselves to be very willing to take subsidized devices in exchange for long-term contracts. They also tolerate ads on TV, radio and even their streaming radio courtesy of services like Pandora. Ad supported gadgets may be the next frontier and if Amazon is successful, we may see the market scramble to emulate and/or improve upon its model.</p>]]>
        
    </content>
</entry>

<entry>
    <title>Funny and Fake Facebook Pre-IPO Letter</title>
    <link rel="alternate" type="text/html" href="http://blog.tmcnet.com/blog/rich-tehrani/facebook/funny-and-fake-facebook-pre-ipo-letter.html" />
    <id>tag:blog.tmcnet.com,2012:/blog/rich-tehrani//13.49377</id>

    <published>2012-05-17T18:47:46Z</published>
    <updated>2012-05-17T18:47:46Z</updated>

    <summary>This email has been circulating and is funny enough to share:A Letter from Mark ZuckerbergAbout Facebook’s IPOMENLO PARK, CA (The Borowitz Report) – On the eve of Facebook’s IPO, Founder and CEO Mark Zuckerberg published the following letter to potential...</summary>
    <author>
        <name>Rich Tehrani</name>
        <uri>http://blog.tmcnet.com/blog/rich-tehrani/</uri>
    </author>
    
        <category term="Facebook" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Social Networking" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="facebook" label="facebook" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://blog.tmcnet.com/blog/rich-tehrani/">
        <![CDATA[This email has been circulating and is funny enough to share:<br /><br />A Letter from Mark Zuckerberg<br /><br />About Facebook’s IPO<br /><br />MENLO PARK, CA (The Borowitz Report) – On the eve of Facebook’s IPO, Founder and CEO Mark Zuckerberg published the following letter to potential investors:<br /><br />Dear Potential Investor:<br /><br />For years, you've wasted your time on Facebook.  Now here’s your chance to waste your money on it, too.<br /><br />Tomorrow is Facebook’s IPO, and I know what some of you are thinking.  How will Facebook be any different from the dot-com bubble of the early 2000’s?<br /><br />For one thing, those bad dot-com stocks were all speculation and hype, and weren’t based on real businesses.  Facebook, on the other hand, is based on a solid foundation of angry birds and imaginary sheep.<br /><br />Second, Facebook is the most successful social network in the world, enabling millions to share information of no interest with people they barely know.<br /><br />Third, every time someone clicks on a Facebook ad, Facebook makes money.  And while no one has ever done this on purpose, millions have done it by mistake while drunk.  We totally stole this idea from iTunes.<br /><br />Finally, if you invest in Facebook, you’ll be far from alone.  As a result of using Facebook for the past few years, over 900 million people in the world have suffered mild to moderate brain damage, impairing their ability to make reasoned judgments.  These will be your fellow Facebook investors.<br /><br />With your help, if all goes as planned tomorrow, Facebook’s IPO will net $100 billion.  To put that number in context, it would take JP Morgan four or five trades to lose that much money.<br /><br />One last thing: what will, I, Mark Zuckerberg, do with the $18 billion I’m expected to earn from Facebook’s IPO?  Well, I’m considering buying Greece, but that would still leave me with $18 billion.  LOL.<br /><br />Friend me,<br /><br />Mark<br /><br /><br /><br />]]>
        
    </content>
</entry>

<entry>
    <title>Pinterest Now Worth $1.5B</title>
    <link rel="alternate" type="text/html" href="http://blog.tmcnet.com/blog/rich-tehrani/social-networking/pinterest-now-worth-15b.html" />
    <id>tag:blog.tmcnet.com,2012:/blog/rich-tehrani//13.49373</id>

    <published>2012-05-17T10:48:37Z</published>
    <updated>2012-05-17T10:53:26Z</updated>

    <summary><![CDATA[Now that was fast &ndash; Pinterest just raised $100M at a valuation of $1.5B in a round of funding led by Japanese e-commerce site Rakuten Inc. Pinterest's existing venture-capital investors such as Andreessen Horowitz, FirstMark Capital and Bessemer Venture Partners...]]></summary>
    <author>
        <name>Rich Tehrani</name>
        <uri>http://blog.tmcnet.com/blog/rich-tehrani/</uri>
    </author>
    
        <category term="E-Commerce" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Facebook" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Financial" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Marketing" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Social Networking" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Technology" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="advertising" label="advertising" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="facebook" label="facebook" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="financial" label="financial" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="gm" label="gm" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="investing" label="investing" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="ipo" label="ipo" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="pinterest" label="pinterest" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="socialnetworking" label="social networking" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://blog.tmcnet.com/blog/rich-tehrani/">
        <![CDATA[<p>Now that was fast &ndash; Pinterest just raised $100M at a valuation of $1.5B in a round of funding led by Japanese e-commerce site Rakuten Inc. Pinterest's existing venture-capital investors such as Andreessen Horowitz, FirstMark Capital and Bessemer Venture Partners also participated <a href="http://www.tmcnet.com/usubmit/2012/05/17/6307281.htm">according to</a> a press release.</p>
<blockquote>
<p>Hiroshi Mikitani, CEO of Rakuten said: "While some may see e-commerce as a straightforward vending machine-like experience, we believe it is a living process where both retailers and consumers can communicate, discover, and curate to make the experience more entertaining. We see tremendous synergies between Pinterest's vision and Rakuten's model for e-commerce. Rakuten looks forward to introducing Pinterest to the Japanese market as well as other markets around the world."</p>
</blockquote>
<p>And the Japan connection makes sense as I have recently detected a dearth of Hello Kitty pins. <img title="smiley-laughing" src="http://blog.tmcnet.com/mt-static/plugins/TinyMCE/lib/jscripts/tiny_mce/plugins/emotions/img/smiley-laughing.gif" border="0" alt="smiley-laughing" /></p>
<p>Seriously though, this is a staggering valuation growth rate as the company was just valued at over $200M late last year.</p>
<p>The timing for this transaction couldn&rsquo;t be better as Facebook is still in the hype phase &ndash; investors are scrambling to be part of it and the demand for new social offerings seems to be at an all-time high. Moreover the potential large-scale defection of Facebook advertisers that <a href="http://www.businessinsider.com/facebooks-worst-nightmare-with-gm-pulling-its-ads-heres-how-the-other-dominoes-may-fall-2012-5">some are predicting</a> as a result of the public news of <a href="http://blog.tmcnet.com/blog/rich-tehrani/itexpo/gm-to-facebook-your-ads-dont-work.html">GM getting poor ad results</a> hasn&rsquo;t happened &ndash; at least yet.</p>
<p>Of course the pin-board based social network is new, growing quickly at over 20M users and is looking for a business model. The good news is a number of companies have said the visual social network drives more traffic to their sites than even mighty Facebook.</p>
<p>The challenge of course is how to turn those eyeballs into cash.</p>
<p>That will be the challenge &ndash; but if the site is already connecting buyers and sellers, there should be a way to take a piece of the transactions being generated.</p>
<p>At least that is what the investors paying the ever-escalating price the company&rsquo;s shares are going for are hoping.</p>
<p>More: <a href="http://news.softpedia.com/news/Japan-s-Rakuten-Buys-Into-Pinterest-in-Monster-1-5-Billion-1-18-Billion-Round-270091.shtml">Softpedia</a>, <a href="http://www.reuters.com/article/2012/05/17/net-us-pinterest-idUSBRE84G08G20120517">Reuters</a></p>]]>
        
    </content>
</entry>

<entry>
    <title>The Most Comprehensive Interop 2012 Video Interviews</title>
    <link rel="alternate" type="text/html" href="http://blog.tmcnet.com/blog/rich-tehrani/networking/the-most-comprehensive-interop-2012-video-interviews.html" />
    <id>tag:blog.tmcnet.com,2012:/blog/rich-tehrani//13.49371</id>

    <published>2012-05-16T21:46:27Z</published>
    <updated>2012-05-17T13:55:23Z</updated>

    <summary><![CDATA[In case you missed Interop 2012 in Las Vegas and even if you were there &ndash; I have some really good news for you. TMC was there and we shot about seven hours of the most important and engaging interviews...]]></summary>
    <author>
        <name>Rich Tehrani</name>
        <uri>http://blog.tmcnet.com/blog/rich-tehrani/</uri>
    </author>
    
        <category term="AT&amp;T" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Amazon" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Apple" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Broadband" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Cloud Computing" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Consumer Electronics" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Facebook" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Financial" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Gadget" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Google" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="IP Communications" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Microsoft" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Networking" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Open Source" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="SIP" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="TMC Video" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Technology" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Unified Communications" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Verizon" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Video" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Wireless" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="100g" label="100g" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="40g" label="40g" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="alcatellucent" label="alcatel-lucent" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="cisco" label="cisco" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="enterasys" label="enterasys" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="ethernet" label="ethernet" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="firewall" label="firewall" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="google" label="google" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="hp" label="hp" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="http" label="http" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="interop" label="interop" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="jdsu" label="jdsu" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="linux" label="linux" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="opensource" label="open source" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="proxy" label="proxy" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="redhat" label="red hat" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="sdn" label="sdn" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="shoretel" label="shoretel" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="softwaredefinednetworking" label="software defined networking" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="spdy" label="spdy" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="wifi" label="wifi" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://blog.tmcnet.com/blog/rich-tehrani/">
        <![CDATA[<p>In case you missed <a href="http://www.tmcnet.com/tmcnet/interop/">Interop 2012</a> in Las Vegas and even if you were there &ndash; I have some really good news for you. TMC was there and we shot about seven hours of the most important and engaging interviews possible. We have all the companies you need to know about in spaces such as private and public cloud to big data, analytics, network testing and more. We spoke with the small upstarts and the giants like HP, Cisco and IBM. In short we wanted to present you with a wealth of information which you could use to make better decisions in your companies.</p>
<p>Does a vendor you are looking to buy from have a solid plan for its future &ndash; the answer is likely in these videos. Do they have a product which makes your job easier? Again, the answer is below. Do they have a solution to your company&rsquo;s increasing reliance on AWS &ndash; something your IT department has little to no influence over? You know what I am going to say don&rsquo;t you?</p>
<p>What about solutions to the problem of your departments storing information in the public cloud which may be in violation of numerous regulatory agencies &ndash; SARBOX/HIPAA, etc.? Again, the answers you seek are below.</p>
<p>Trends can be boiled down into software defined networking, faster connections (40G and 100G), WAN acceleration as well as cloud, cloud and more cloud &ndash; private and public.</p>
<p>I have some of the videos below highlighted and a full list in a spreadsheet follows. I hope you find them useful.</p>
<p><strong>Red Hat <a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6413">discusses</a> its new open-source based storage solution</strong>s</p>
<iframe src="http://www.tmcnet.com/tmc/videos/videoiframe.aspx?vid=6413&width=450&height=270" width="450" height="270" frameborder="0" scrolling="no"></iframe>
<p><strong>Cisco <a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6385">discusses</a> the results of their most recent cloud survey &ndash; &ldquo;This is the year of the cloud&rdquo;</strong></p>
<iframe src="http://www.tmcnet.com/tmc/videos/videoiframe.aspx?vid=6385&width=450&height=270" width="450" height="270" frameborder="0" scrolling="no"></iframe>
<p><strong>Alcatel Lucent <a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6339">discusses</a> their enterprise UC and collaboration solutions</strong></p>
<iframe src="http://www.tmcnet.com/tmc/videos/videoiframe.aspx?vid=6339&width=450&height=270" width="450" height="270" frameborder="0" scrolling="no"></iframe>
<p><strong>Enterasys <a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6354">outlines</a> their networking vision for the future</strong></p>
<iframe src="http://www.tmcnet.com/tmc/videos/videoiframe.aspx?vid=6354&width=450&height=270" width="450" height="270" frameborder="0" scrolling="no"></iframe>
<p><strong>F5 Networks <a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6372">discusses</a> how their SPDY proxy/gateway will SPDYfy any application for a 50% performance increase for end users</strong></p>
<iframe src="http://www.tmcnet.com/tmc/videos/videoiframe.aspx?vid=6372&width=450&height=270" width="450" height="270" frameborder="0" scrolling="no"></iframe>
<p>Here is the complete list of Interop 2012 Las Vegas companies which were interviewed - many will tell you what is new, what is next and what you could see at their booths.<strong><br /></strong></p>
<table border="0" cellspacing="0" cellpadding="0" width="710">
<colgroup><col width="222"></col> <col width="138"></col> <col width="350"></col> </colgroup> 
<tbody>
<tr height="20">
<td class="xl72" width="222" height="20">Company   Name</td>
<td class="xl68" width="138">Interviewee   Name</td>
<td class="xl67" width="350">Video   Header/Title</td>
</tr>
<tr height="20">
<td class="xl73" width="222" height="20"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6419" target="_parent">Opengear</a></td>
<td class="xl69">John D. Bedrick&nbsp;</td>
<td class="xl66" width="350">Open Gear discusses Remote   Management products</td>
</tr>
<tr height="20">
<td class="xl73" width="222" height="20"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6335" target="_parent">Nimbula</a></td>
<td class="xl69">Jay Judkowitz&nbsp;</td>
<td class="xl70" width="350">Nimbula helps   companies deploy cloud services</td>
</tr>
<tr height="20">
<td class="xl73" width="222" height="20"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6336" target="_parent">Innovolt&nbsp;</a></td>
<td class="xl69">David McGirt</td>
<td class="xl70" width="350">Innovolts   power management solutions</td>
</tr>
<tr height="40">
<td class="xl73" width="222" height="40"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6337" target="_parent">WildPackets</a></td>
<td class="xl69">Joe Habib</td>
<td class="xl66" width="350">WildPackets discusses their   network optimization solutions</td>
</tr>
<tr height="40">
<td class="xl73" width="222" height="40"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6338" target="_parent">Interface Masters</a></td>
<td class="xl69">Ehud (Udi) Yuhjtman</td>
<td class="xl70" width="350">Interface   Masters discuses latest network monitoring offload applications</td>
</tr>
<tr height="40">
<td class="xl73" width="222" height="40"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6339" target="_parent">Alcatel Lucent</a></td>
<td class="xl69">Jack Jachner</td>
<td class="xl70" width="350">Jack   Jachner with Alcatel Lucent discusses his companies open touch collaboration   products&nbsp;</td>
</tr>
<tr height="80">
<td class="xl73" width="222" height="80"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6340" target="_parent">XIRRUS</a></td>
<td class="xl69">Dirk l. Gates</td>
<td class="xl70" width="350">Xirrus   details their wifi growth The smart phone and tablet explosion has helped   fuel the growth of Xirrus in the education and conference market according to   Xirrus founder Dirk Gates</td>
</tr>
<tr height="40">
<td class="xl73" width="222" height="40"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6341" target="_parent">CradlePoint&nbsp;</a></td>
<td class="xl69">George Mulhern&nbsp;</td>
<td class="xl70" width="350">Cradlepoint   details its wireless solutions at Interop 2012</td>
</tr>
<tr height="20">
<td class="xl73" width="222" height="20"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6342" target="_parent">Esnatech</a></td>
<td class="xl69">Davide Petramala</td>
<td class="xl70" width="350">Esnatech   discusses UC cloud solutions</td>
</tr>
<tr height="40">
<td class="xl73" width="222" height="40"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6344" target="_parent">Spiceworks</a></td>
<td class="xl69">Nicole Tanzillo</td>
<td class="xl70" width="350">Spiceworks   details how it helps IT pros with Rich Tehrani at interop 2012 in Las Vegas   solutions</td>
</tr>
<tr height="20">
<td class="xl73" width="222" height="20"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6342" target="_parent">ESET</a></td>
<td class="xl69">Andrew Lee</td>
<td class="xl70" width="350">ESET   North America details their security solutions</td>
</tr>
<tr height="40">
<td class="xl73" width="222" height="40"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6346" target="_parent">EchoStreams Innovative Solutions</a></td>
<td class="xl69">Gene Lee</td>
<td class="xl66" width="350">Echostreams innovative solutions   provides OEM and ODM solutions for the cloud</td>
</tr>
<tr height="20">
<td class="xl73" width="222" height="20"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6347" target="_parent">Aryaka&nbsp;</a></td>
<td class="xl69">Ajit Gupta</td>
<td class="xl71" width="350">Aryaka details   WAN optimization solutions</td>
</tr>
<tr height="20">
<td class="xl73" width="222" height="20"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6348" target="_parent">Amtel&nbsp;</a></td>
<td class="xl69">Richard Bliss&nbsp;</td>
<td class="xl66" width="350">Amtel details its MDM solutions</td>
</tr>
<tr height="60">
<td class="xl73" width="222" height="60"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6349" target="_parent">CloudSigma&nbsp;</a></td>
<td class="xl69">Jack Duffy&nbsp;</td>
<td class="xl70" width="350">Swiss-based   CloudSigma details its Infrastructure as a service solutions leveraging its   newness to the market</td>
</tr>
<tr height="20">
<td class="xl73" width="222" height="20"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6350" target="_parent">IBM&nbsp;</a></td>
<td class="xl69">Dan Tuchler</td>
<td class="xl70" width="350">IBM   details software defined network technology</td>
</tr>
<tr height="40">
<td class="xl73" width="222" height="40"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6351" target="_parent">SmithMicro Software</a></td>
<td class="xl69">Douglas Louie</td>
<td class="xl70" width="350">Smith   Micro software discusses how MDM helps with BYOD</td>
</tr>
<tr height="40">
<td class="xl73" width="222" height="40"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6352" target="_parent">Endace</a></td>
<td class="xl69">Tim Nichols</td>
<td class="xl70" width="350">Endace   discusses network monitoring solutions at interop 2012</td>
</tr>
<tr height="40">
<td class="xl73" width="222" height="40"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6353" target="_parent">Kerio Technologies&nbsp;</a></td>
<td class="xl69">James Gudeli&nbsp;</td>
<td class="xl70" width="350">Kerio   Technologies Discusses their IT solutions at Interop 2012</td>
</tr>
<tr height="40">
<td class="xl73" width="222" height="40"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6354" target="_parent">Enterasys</a></td>
<td class="xl69">Chris Crowell</td>
<td class="xl70" width="350">Enterasys   president and CEO details networking vision at Interop 2012</td>
</tr>
<tr height="40">
<td class="xl73" width="222" height="40"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6415" target="_parent">Net Optics&nbsp;</a></td>
<td class="xl69">Ran Nahmias&nbsp;</td>
<td class="xl66" width="350">NetOptics discusses its network   management products at Interop 2012</td>
</tr>
<tr height="20">
<td class="xl73" width="222" height="20"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6355" target="_parent">HP</a></td>
<td class="xl69">Mike Banic&nbsp;</td>
<td class="xl70" width="350">HP details   networking innovations at Interop 2012</td>
</tr>
<tr height="40">
<td class="xl73" width="222" height="40"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6356" target="_parent">Cavium&nbsp;</a></td>
<td class="xl69">Steve Klinger&nbsp;</td>
<td class="xl66" width="350">Cavium discusses their   networking processor solutions at interop 2012</td>
</tr>
<tr height="40">
<td class="xl73" width="222" height="40"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6357" target="_parent">Open Networking Foundation&nbsp;</a></td>
<td class="xl69">Dan Pitt</td>
<td class="xl66" width="350">ONF discusses its role in   promoting open flow and SDN</td>
</tr>
<tr height="20">
<td class="xl73" width="222" height="20"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6358" target="_parent">IXIA</a></td>
<td class="xl69">Eddie Arrage</td>
<td class="xl66" width="350">Ixia details new acquisition and   more</td>
</tr>
<tr height="40">
<td class="xl73" width="222" height="40"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6359" target="_parent">Aryaka</a></td>
<td class="xl69">Sonal Puri&nbsp;</td>
<td class="xl66" width="350">Aryaka details customer use   cases of WAN optimization as a service</td>
</tr>
<tr height="40">
<td class="xl73" width="222" height="40"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6371" target="_parent">Motorola Solutions</a></td>
<td class="xl69">Radha (Rad)   Sethuraman</td>
<td class="xl70" width="350">Motorola   solutions discusses application centric networking at Interop 2012</td>
</tr>
<tr height="20">
<td class="xl73" width="222" height="20"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6372" target="_parent">F5 Networks&nbsp;</a></td>
<td class="xl69">Erik Giesa</td>
<td class="xl66" width="350">F5 Networks discusses SPDY   network support</td>
</tr>
<tr height="40">
<td class="xl73" width="222" height="40"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6373" target="_parent">Network Instruments</a></td>
<td class="xl69">Charles Thompson&nbsp;</td>
<td class="xl66" width="350">Network Instruments discs public   and private cloud adopt survey</td>
</tr>
<tr height="40">
<td class="xl73" width="222" height="40"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6374" target="_parent">exinda&nbsp;</a></td>
<td class="xl69">Brendan Reid</td>
<td class="xl70" width="350">Exinda   discusses its unique approach to WAN optimization resulting in record growth</td>
</tr>
<tr height="20">
<td class="xl73" width="222" height="20"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6375" target="_parent">NSFocus</a></td>
<td class="xl69">Vann T. Abernethy</td>
<td class="xl66" width="350">NSFocus discusses the need for   its DDOS solutions</td>
</tr>
<tr height="40">
<td class="xl73" width="222" height="40"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6376" target="_parent">NCP Engineering, Inc</a></td>
<td class="xl69">Rainer Enders</td>
<td class="xl66" width="350">NCP Engineering discusses their   secure remote access solutions at Interop 2012</td>
</tr>
<tr height="40">
<td class="xl73" width="222" height="40"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6377" target="_parent">IPsoft</a></td>
<td class="xl69">Bijan Hafezi&nbsp;</td>
<td class="xl66" width="350">IPSoft discusses their IT   automation solutions at Interop</td>
</tr>
<tr height="40">
<td class="xl73" width="222" height="40"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6360" target="_parent">OnApp</a></td>
<td class="xl69">Kosten Metreweli</td>
<td class="xl66" width="350">OnApp details their cloud   provider automation solutions at Interop 2012</td>
</tr>
<tr height="40">
<td class="xl73" width="222" height="40"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6361" target="_parent">ShoreTel</a></td>
<td class="xl69">Peter Blackmore&nbsp;</td>
<td class="xl66" width="350">ShoreTel gives update on its   communications solutions</td>
</tr>
<tr height="20">
<td class="xl73" width="222" height="20"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6362" target="_parent">Cormant(CableSolve)&nbsp;</a></td>
<td class="xl69">Michael Phares</td>
<td class="xl66" width="350">Cormant discusses HTML5 and   other cable solve news</td>
</tr>
<tr height="20">
<td class="xl73" width="222" height="20"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6363" target="_parent">IP Infusion</a></td>
<td class="xl69">Sandy Orlando</td>
<td class="xl66" width="350">IP Infusion details is SDN   Solutions</td>
</tr>
<tr height="40">
<td class="xl73" width="222" height="40"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6364" target="_parent">Barracuda Networks</a></td>
<td class="xl69">John Peterson&nbsp;</td>
<td class="xl70" width="350">Barracuda   Networks details products and marketing message at Interop 2012</td>
</tr>
<tr height="40">
<td class="xl73" width="222" height="40"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6378" target="_parent">Emulex</a></td>
<td class="xl69">Shaun Walsh</td>
<td class="xl70" width="350">Emulex   describes discusses cloud HPC&nbsp; and data   centers at Interop</td>
</tr>
<tr height="20">
<td class="xl73" width="222" height="20"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6365" target="_parent">Myricom&nbsp;</a></td>
<td class="xl69">Nan Boden, Ph.D.</td>
<td class="xl70" width="350">Myricom   discusses Emulex partnership at Interop</td>
</tr>
<tr height="40">
<td class="xl73" width="222" height="40"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6366" target="_parent">LSI&nbsp;</a></td>
<td class="xl69">Troy Bailey</td>
<td class="xl66" width="350">LSI details their network   acceleration technology at Interop</td>
</tr>
<tr height="40">
<td class="xl73" width="222" height="40"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6390" target="_parent">Coyote Point Systems</a></td>
<td class="xl69">Michael C. Hayes</td>
<td class="xl66" width="350">Coyote Point details EQ/OS 10   and broadening ADC line at interop</td>
</tr>
<tr height="20">
<td class="xl73" width="222" height="20"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6381" target="_parent">NETGEAR</a></td>
<td class="xl69">Matt Pahnke</td>
<td class="xl66" width="350">Netgear unveils SMB storage   innovations at Interop</td>
</tr>
<tr height="40">
<td class="xl73" width="222" height="40"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6382" target="_parent">Telcombrokers</a></td>
<td class="xl69">Nancy Ridge</td>
<td class="xl70" width="350">Telecombrokers   discusses expansion into wireless and desktop management at Interop</td>
</tr>
<tr height="40">
<td class="xl73" width="222" height="40"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6367" target="_parent">QUEST SOFTWARE</a></td>
<td class="xl69">Bryan Forrester</td>
<td class="xl66" width="350">Quest Software details how   Foglight Helps Customers at Interop 2012&nbsp;</td>
</tr>
<tr height="40">
<td class="xl73" width="222" height="40"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6383" target="_parent">CloudPassage&nbsp;</a></td>
<td class="xl69">Rand Wacker</td>
<td class="xl66" width="350">CloudPassage details public and   private cloud security solutions</td>
</tr>
<tr height="40">
<td class="xl73" width="222" height="40"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6384" target="_parent">QualiSystems</a></td>
<td class="xl69">Lior Koriat</td>
<td class="xl66" width="350">QualitySystems discusses Lab   management solutions at Interop</td>
</tr>
<tr height="40">
<td class="xl73" width="222" height="40"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6385" target="_parent">CISCO&nbsp;</a></td>
<td class="xl69">Inbar Lasser-Raab</td>
<td class="xl70" width="350">Cisco details   their global cloud survey results at Interop 2012&nbsp;</td>
</tr>
<tr height="20">
<td class="xl73" width="222" height="20"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6386" target="_parent">ExtraHop Networks&nbsp;</a></td>
<td class="xl69">Jesse Rothstein&nbsp;</td>
<td class="xl66" width="350">ExtraHop Networks discusses new   Citrix APM solution</td>
</tr>
<tr height="40">
<td class="xl73" width="222" height="40"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6387" target="_parent">SonicWALL</a></td>
<td class="xl69">Dmitriy Ayrapetov</td>
<td class="xl66" width="350">SonicWall discusses next   generation fire walls at Interop</td>
</tr>
<tr height="40">
<td class="xl73" width="222" height="40"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6388" target="_parent">NetScout</a></td>
<td class="xl69">Steven P. Shalita</td>
<td class="xl66" width="350">Netscout shares latest network   performance management solutions at Interop</td>
</tr>
<tr height="40">
<td class="xl73" width="222" height="40"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6389" target="_parent">Mellanox Technologies</a></td>
<td class="xl69">David Barzilai</td>
<td class="xl66" width="350">Mellanox Tech outlines its   latest InfiBand and Ethernet solutions at Interop</td>
</tr>
<tr height="40">
<td class="xl73" width="222" height="40"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6392" target="_parent">Opnet</a></td>
<td class="xl69">Todd Kaloudis&nbsp;</td>
<td class="xl66" width="350">Opnet discusses its application   performance management (APM) solutions at Interop 2012</td>
</tr>
<tr height="40">
<td class="xl73" width="222" height="40"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6398" target="_parent">NetSupport&nbsp;</a></td>
<td class="xl69">Marcus Kingsley</td>
<td class="xl66" width="350">NetSupport discusses their   software based PC remote control solutions</td>
</tr>
<tr height="40">
<td class="xl73" width="222" height="40"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6399" target="_parent">APCON, Inc&nbsp;</a></td>
<td class="xl69">Dave Hubbard&nbsp;</td>
<td class="xl66" width="350">Apcon discusses network   aggregation and filtering solutions at Interop</td>
</tr>
<tr height="40">
<td class="xl73" width="222" height="40"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6395" target="_parent">Aerohive Networks</a></td>
<td class="xl69">Abigail Strong&nbsp;</td>
<td class="xl66" width="350">Aerohive network discusses move   from Wi-Fi to enterprise networking equipment provider</td>
</tr>
<tr height="40">
<td class="xl73" width="222" height="40"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6401" target="_parent">Reflex Systems&nbsp;</a></td>
<td class="xl69">Preston Futrell</td>
<td class="xl70" width="350">Reflex Systems   discusses their private cloud automation solutions at Interop</td>
</tr>
<tr height="20">
<td class="xl73" width="222" height="20"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6402" target="_parent">Vineyard Networks</a></td>
<td class="xl69">Jason Richards</td>
<td class="xl66" width="350">Vineyard networks discusses DPI   solutions at Interop</td>
</tr>
<tr height="40">
<td class="xl73" width="222" height="40"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6403" target="_parent">JDSU</a></td>
<td class="xl69">Assaji Aluwihare</td>
<td class="xl66" width="350">JDSU discusses their   packetPortal's network intelligence solution at Interop</td>
</tr>
<tr height="40">
<td class="xl73" width="222" height="40"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6405" target="_parent">Panzura&nbsp;</a></td>
<td class="xl69">Ranajit Nevatia</td>
<td class="xl70" width="350">Panzura   discusses its cloud storage solutions at Interop</td>
</tr>
<tr height="40">
<td class="xl73" width="222" height="40"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6406" target="_parent">Server Technology&nbsp;</a></td>
<td class="xl69">Calvin Nicholson</td>
<td class="xl70" width="350">Server   Technology discusses its PDU products at Interop</td>
</tr>
<tr height="20">
<td class="xl73" width="222" height="20"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6407" target="_parent">Axis Communications</a></td>
<td class="xl69">Steve Surfaro</td>
<td class="xl66" width="350">Axis Communications details it's   IP cameras at Interop</td>
</tr>
<tr height="40">
<td class="xl73" width="222" height="40"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6408" target="_parent">ONPATH Technologies</a></td>
<td class="xl69">Brian McCann</td>
<td class="xl66" width="350">OnPath Technologies discusses   it's network monitoring and testing solutions at Interop</td>
</tr>
<tr height="40">
<td class="xl73" width="222" height="40"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6409" target="_parent">Napatech</a></td>
<td class="xl69">Nick Arraje</td>
<td class="xl66" width="350">Napatech discusses 40G network   analysis adapter at Interop</td>
</tr>
<tr height="40">
<td class="xl73" width="222" height="40"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6410" target="_parent">Hitachi ID Systems, Inc</a></td>
<td class="xl69">Ed Breay</td>
<td class="xl66" width="350">Hitachi ID systems details it's   ID management suite at Interop</td>
</tr>
<tr height="40">
<td class="xl73" width="222" height="40"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6411" target="_parent">HotLink</a></td>
<td class="xl69">Oded Haner</td>
<td class="xl66" width="350">HotLink describes it's   heterogeneous hyper visor management solution at Interop</td>
</tr>
<tr height="40">
<td class="xl73" width="222" height="40"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6412" target="_parent">Dimension Data</a></td>
<td class="xl69">Lawrence Van Deusen</td>
<td class="xl70" width="350">Dimension Data   describes it's cloud and mobile solutions at Interop</td>
</tr>
<tr height="40">
<td class="xl73" width="222" height="40"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6413" target="_parent">Red Hat</a></td>
<td class="xl69">Tom Trainer</td>
<td class="xl66" width="350">Red Hat details gluster powered   storage solutions at Interop</td>
</tr>
<tr height="40">
<td class="xl73" width="222" height="40"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6414" target="_parent">McAfee</a></td>
<td class="xl69">Dana Torgersen</td>
<td class="xl66" width="350">McAfee details it's network   security products at Interop</td>
</tr>
</tbody>
</table>
<div id="_mcePaste" class="mcePaste" style="position: absolute; left: -10000px; top: 293px; width: 1px; height: 1px; overflow: hidden;">
<table border="0" cellspacing="0" cellpadding="0" width="710">
<colgroup><col style="mso-width-source: userset; mso-width-alt: 8118; width: 167pt;" width="222"></col> <col style="mso-width-source: userset; mso-width-alt: 5046; width: 104pt;" width="138"></col> <col style="mso-width-source: userset; mso-width-alt: 12800; width: 263pt;" width="350"></col> </colgroup> 
<tbody>
<tr style="height: 15.0pt;" height="20">
<td class="xl72" style="height: 15.0pt; width: 167pt;" width="222" height="20">Company   Name</td>
<td class="xl68" style="border-left: none; width: 104pt;" width="138">Interviewee   Name</td>
<td class="xl67" style="border-left: none; width: 263pt;" width="350">Video   Header/Title</td>
</tr>
<tr style="height: 15.0pt;" height="20">
<td class="xl73" style="height: 15.0pt; border-top: none; width: 167pt;" width="222" height="20"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6419" target="_parent">Opengear</a></td>
<td class="xl69" style="border-top: none; border-left: none;">John D. Bedrick<span style="mso-spacerun: yes;">&nbsp;</span></td>
<td class="xl66" style="width: 263pt;" width="350">Open Gear discusses Remote   Management products</td>
</tr>
<tr style="height: 15.0pt;" height="20">
<td class="xl73" style="height: 15.0pt; border-top: none; width: 167pt;" width="222" height="20"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6335" target="_parent">Nimbula</a></td>
<td class="xl69" style="border-top: none; border-left: none;">Jay Judkowitz<span style="mso-spacerun: yes;">&nbsp;</span></td>
<td class="xl70" style="border-left: none; width: 263pt;" width="350">Nimbula helps   companies deploy cloud services</td>
</tr>
<tr style="height: 15.0pt;" height="20">
<td class="xl73" style="height: 15.0pt; border-top: none; width: 167pt;" width="222" height="20"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6336" target="_parent">Innovolt<span style="mso-spacerun: yes;">&nbsp;</span></a></td>
<td class="xl69" style="border-top: none; border-left: none;">David McGirt</td>
<td class="xl70" style="border-top: none; border-left: none; width: 263pt;" width="350">Innovolts   power management solutions</td>
</tr>
<tr style="height: 30.0pt;" height="40">
<td class="xl73" style="height: 30.0pt; border-top: none; width: 167pt;" width="222" height="40"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6337" target="_parent">WildPackets</a></td>
<td class="xl69" style="border-top: none; border-left: none;">Joe Habib</td>
<td class="xl66" style="width: 263pt;" width="350">WildPackets discusses their   network optimization solutions</td>
</tr>
<tr style="height: 30.0pt;" height="40">
<td class="xl73" style="height: 30.0pt; border-top: none; width: 167pt;" width="222" height="40"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6338" target="_parent">Interface Masters</a></td>
<td class="xl69" style="border-top: none; border-left: none;">Ehud (Udi) Yuhjtman</td>
<td class="xl70" style="border-left: none; width: 263pt;" width="350">Interface   Masters discuses latest network monitoring offload applications</td>
</tr>
<tr style="height: 30.0pt;" height="40">
<td class="xl73" style="height: 30.0pt; border-top: none; width: 167pt;" width="222" height="40"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6339" target="_parent">Alcatel Lucent</a></td>
<td class="xl69" style="border-top: none; border-left: none;">Jack Jachner</td>
<td class="xl70" style="border-top: none; border-left: none; width: 263pt;" width="350">Jack   Jachner with Alcatel Lucent discusses his companies open touch collaboration   products<span style="mso-spacerun: yes;">&nbsp;</span></td>
</tr>
<tr style="height: 60.0pt;" height="80">
<td class="xl73" style="height: 60.0pt; border-top: none; width: 167pt;" width="222" height="80"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6340" target="_parent">XIRRUS</a></td>
<td class="xl69" style="border-top: none; border-left: none;">Dirk l. Gates</td>
<td class="xl70" style="border-top: none; border-left: none; width: 263pt;" width="350">Xirrus   details their wifi growth The smart phone and tablet explosion has helped   fuel the growth of Xirrus in the education and conference market according to   Xirrus founder Dirk Gates</td>
</tr>
<tr style="height: 30.0pt;" height="40">
<td class="xl73" style="height: 30.0pt; border-top: none; width: 167pt;" width="222" height="40"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6341" target="_parent">CradlePoint<span style="mso-spacerun: yes;">&nbsp;</span></a></td>
<td class="xl69" style="border-top: none; border-left: none;">George Mulhern<span style="mso-spacerun: yes;">&nbsp;</span></td>
<td class="xl70" style="border-top: none; border-left: none; width: 263pt;" width="350">Cradlepoint   details its wireless solutions at Interop 2012</td>
</tr>
<tr style="height: 15.0pt;" height="20">
<td class="xl73" style="height: 15.0pt; border-top: none; width: 167pt;" width="222" height="20"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6342" target="_parent">Esnatech</a></td>
<td class="xl69" style="border-top: none; border-left: none;">Davide Petramala</td>
<td class="xl70" style="border-top: none; border-left: none; width: 263pt;" width="350">Esnatech   discusses UC cloud solutions</td>
</tr>
<tr style="height: 30.0pt;" height="40">
<td class="xl73" style="height: 30.0pt; border-top: none; width: 167pt;" width="222" height="40"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6344" target="_parent">Spiceworks</a></td>
<td class="xl69" style="border-top: none; border-left: none;">Nicole Tanzillo</td>
<td class="xl70" style="border-top: none; border-left: none; width: 263pt;" width="350">Spiceworks   details how it helps IT pros with Rich Tehrani at interop 2012 in Las Vegas   solutions</td>
</tr>
<tr style="height: 15.0pt;" height="20">
<td class="xl73" style="height: 15.0pt; border-top: none; width: 167pt;" width="222" height="20"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6342" target="_parent">ESET</a></td>
<td class="xl69" style="border-top: none; border-left: none;">Andrew Lee</td>
<td class="xl70" style="border-top: none; border-left: none; width: 263pt;" width="350">ESET   North America details their security solutions</td>
</tr>
<tr style="height: 30.0pt;" height="40">
<td class="xl73" style="height: 30.0pt; border-top: none; width: 167pt;" width="222" height="40"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6346" target="_parent">EchoStreams Innovative Solutions</a></td>
<td class="xl69" style="border-top: none; border-left: none;">Gene Lee</td>
<td class="xl66" style="width: 263pt;" width="350">Echostreams innovative solutions   provides OEM and ODM solutions for the cloud</td>
</tr>
<tr style="height: 15.0pt;" height="20">
<td class="xl73" style="height: 15.0pt; border-top: none; width: 167pt;" width="222" height="20"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6347" target="_parent">Aryaka<span style="mso-spacerun: yes;">&nbsp;</span></a></td>
<td class="xl69" style="border-top: none; border-left: none;">Ajit Gupta</td>
<td class="xl71" style="border-left: none; width: 263pt;" width="350">Aryaka details   WAN optimization solutions</td>
</tr>
<tr style="height: 15.0pt;" height="20">
<td class="xl73" style="height: 15.0pt; border-top: none; width: 167pt;" width="222" height="20"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6348" target="_parent">Amtel<span style="mso-spacerun: yes;">&nbsp;</span></a></td>
<td class="xl69" style="border-top: none; border-left: none;">Richard Bliss<span style="mso-spacerun: yes;">&nbsp;</span></td>
<td class="xl66" style="width: 263pt;" width="350">Amtel details its MDM solutions</td>
</tr>
<tr style="height: 45.0pt;" height="60">
<td class="xl73" style="height: 45.0pt; border-top: none; width: 167pt;" width="222" height="60"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6349" target="_parent">CloudSigma<span style="mso-spacerun: yes;">&nbsp;</span></a></td>
<td class="xl69" style="border-top: none; border-left: none;">Jack Duffy<span style="mso-spacerun: yes;">&nbsp;</span></td>
<td class="xl70" style="border-left: none; width: 263pt;" width="350">Swiss-based   CloudSigma details its Infrastructure as a service solutions leveraging its   newness to the market</td>
</tr>
<tr style="height: 15.0pt;" height="20">
<td class="xl73" style="height: 15.0pt; border-top: none; width: 167pt;" width="222" height="20"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6350" target="_parent">IBM<span style="mso-spacerun: yes;">&nbsp;</span></a></td>
<td class="xl69" style="border-top: none; border-left: none;">Dan Tuchler</td>
<td class="xl70" style="border-top: none; border-left: none; width: 263pt;" width="350">IBM   details software defined network technology</td>
</tr>
<tr style="height: 30.0pt;" height="40">
<td class="xl73" style="height: 30.0pt; border-top: none; width: 167pt;" width="222" height="40"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6351" target="_parent">SmithMicro Software</a></td>
<td class="xl69" style="border-top: none; border-left: none;">Douglas Louie</td>
<td class="xl70" style="border-top: none; border-left: none; width: 263pt;" width="350">Smith   Micro software discusses how MDM helps with BYOD</td>
</tr>
<tr style="height: 30.0pt;" height="40">
<td class="xl73" style="height: 30.0pt; border-top: none; width: 167pt;" width="222" height="40"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6352" target="_parent">Endace</a></td>
<td class="xl69" style="border-top: none; border-left: none;">Tim Nichols</td>
<td class="xl70" style="border-top: none; border-left: none; width: 263pt;" width="350">Endace   discusses network monitoring solutions at interop 2012</td>
</tr>
<tr style="height: 30.0pt;" height="40">
<td class="xl73" style="height: 30.0pt; border-top: none; width: 167pt;" width="222" height="40"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6353" target="_parent">Kerio Technologies<span style="mso-spacerun: yes;">&nbsp;</span></a></td>
<td class="xl69" style="border-top: none; border-left: none;">James Gudeli<span style="mso-spacerun: yes;">&nbsp;</span></td>
<td class="xl70" style="border-top: none; border-left: none; width: 263pt;" width="350">Kerio   Technologies Discusses their IT solutions at Interop 2012</td>
</tr>
<tr style="height: 30.0pt;" height="40">
<td class="xl73" style="height: 30.0pt; border-top: none; width: 167pt;" width="222" height="40"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6354" target="_parent">Enterasys</a></td>
<td class="xl69" style="border-top: none; border-left: none;">Chris Crowell</td>
<td class="xl70" style="border-top: none; border-left: none; width: 263pt;" width="350">Enterasys   president and CEO details networking vision at Interop 2012</td>
</tr>
<tr style="height: 30.0pt;" height="40">
<td class="xl73" style="height: 30.0pt; border-top: none; width: 167pt;" width="222" height="40"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6415" target="_parent">Net Optics<span style="mso-spacerun: yes;">&nbsp;</span></a></td>
<td class="xl69" style="border-top: none; border-left: none;">Ran Nahmias<span style="mso-spacerun: yes;">&nbsp;</span></td>
<td class="xl66" style="width: 263pt;" width="350">NetOptics discusses its network   management products at Interop 2012</td>
</tr>
<tr style="height: 15.0pt;" height="20">
<td class="xl73" style="height: 15.0pt; border-top: none; width: 167pt;" width="222" height="20"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6355" target="_parent">HP</a></td>
<td class="xl69" style="border-top: none; border-left: none;">Mike Banic<span style="mso-spacerun: yes;">&nbsp;</span></td>
<td class="xl70" style="border-left: none; width: 263pt;" width="350">HP details   networking innovations at Interop 2012</td>
</tr>
<tr style="height: 30.0pt;" height="40">
<td class="xl73" style="height: 30.0pt; border-top: none; width: 167pt;" width="222" height="40"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6356" target="_parent">Cavium<span style="mso-spacerun: yes;">&nbsp;</span></a></td>
<td class="xl69" style="border-top: none; border-left: none;">Steve Klinger<span style="mso-spacerun: yes;">&nbsp;</span></td>
<td class="xl66" style="width: 263pt;" width="350">Cavium discusses their   networking processor solutions at interop 2012</td>
</tr>
<tr style="height: 30.0pt;" height="40">
<td class="xl73" style="height: 30.0pt; border-top: none; width: 167pt;" width="222" height="40"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6357" target="_parent">Open Networking Foundation<span style="mso-spacerun: yes;">&nbsp;</span></a></td>
<td class="xl69" style="border-top: none; border-left: none;">Dan Pitt</td>
<td class="xl66" style="width: 263pt;" width="350">ONF discusses its role in   promoting open flow and SDN</td>
</tr>
<tr style="height: 15.0pt;" height="20">
<td class="xl73" style="height: 15.0pt; border-top: none; width: 167pt;" width="222" height="20"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6358" target="_parent">IXIA</a></td>
<td class="xl69" style="border-top: none; border-left: none;">Eddie Arrage</td>
<td class="xl66" style="width: 263pt;" width="350">Ixia details new acquisition and   more</td>
</tr>
<tr style="height: 30.0pt;" height="40">
<td class="xl73" style="height: 30.0pt; border-top: none; width: 167pt;" width="222" height="40"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6359" target="_parent">Aryaka</a></td>
<td class="xl69" style="border-top: none; border-left: none;">Sonal Puri<span style="mso-spacerun: yes;">&nbsp;</span></td>
<td class="xl66" style="width: 263pt;" width="350">Aryaka details customer use   cases of WAN optimization as a service</td>
</tr>
<tr style="height: 30.0pt;" height="40">
<td class="xl73" style="height: 30.0pt; border-top: none; width: 167pt;" width="222" height="40"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6371" target="_parent">Motorola Solutions</a></td>
<td class="xl69" style="border-top: none; border-left: none;">Radha (Rad)   Sethuraman</td>
<td class="xl70" style="border-left: none; width: 263pt;" width="350">Motorola   solutions discusses application centric networking at Interop 2012</td>
</tr>
<tr style="height: 15.0pt;" height="20">
<td class="xl73" style="height: 15.0pt; border-top: none; width: 167pt;" width="222" height="20"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6372" target="_parent">F5 Networks<span style="mso-spacerun: yes;">&nbsp;</span></a></td>
<td class="xl69" style="border-top: none; border-left: none;">Erik Giesa</td>
<td class="xl66" style="width: 263pt;" width="350">F5 Networks discusses SPDY   network support</td>
</tr>
<tr style="height: 30.0pt;" height="40">
<td class="xl73" style="height: 30.0pt; border-top: none; width: 167pt;" width="222" height="40"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6373" target="_parent">Network Instruments</a></td>
<td class="xl69" style="border-top: none; border-left: none;">Charles Thompson<span style="mso-spacerun: yes;">&nbsp;</span></td>
<td class="xl66" style="width: 263pt;" width="350">Network Instruments discs public   and private cloud adopt survey</td>
</tr>
<tr style="height: 30.0pt;" height="40">
<td class="xl73" style="height: 30.0pt; border-top: none; width: 167pt;" width="222" height="40"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6374" target="_parent">exinda<span style="mso-spacerun: yes;">&nbsp;</span></a></td>
<td class="xl69" style="border-top: none; border-left: none;">Brendan Reid</td>
<td class="xl70" style="border-left: none; width: 263pt;" width="350">Exinda   discusses its unique approach to WAN optimization resulting in record growth</td>
</tr>
<tr style="height: 15.0pt;" height="20">
<td class="xl73" style="height: 15.0pt; border-top: none; width: 167pt;" width="222" height="20"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6375" target="_parent">NSFocus</a></td>
<td class="xl69" style="border-top: none; border-left: none;">Vann T. Abernethy</td>
<td class="xl66" style="width: 263pt;" width="350">NSFocus discusses the need for   its DDOS solutions</td>
</tr>
<tr style="height: 30.0pt;" height="40">
<td class="xl73" style="height: 30.0pt; border-top: none; width: 167pt;" width="222" height="40"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6376" target="_parent">NCP Engineering, Inc</a></td>
<td class="xl69" style="border-top: none; border-left: none;">Rainer Enders</td>
<td class="xl66" style="width: 263pt;" width="350">NCP Engineering discusses their   secure remote access solutions at Interop 2012</td>
</tr>
<tr style="height: 30.0pt;" height="40">
<td class="xl73" style="height: 30.0pt; border-top: none; width: 167pt;" width="222" height="40"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6377" target="_parent">IPsoft</a></td>
<td class="xl69" style="border-top: none; border-left: none;">Bijan Hafezi<span style="mso-spacerun: yes;">&nbsp;</span></td>
<td class="xl66" style="width: 263pt;" width="350">IPSoft discusses their IT   automation solutions at Interop</td>
</tr>
<tr style="height: 30.0pt;" height="40">
<td class="xl73" style="height: 30.0pt; border-top: none; width: 167pt;" width="222" height="40"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6360" target="_parent">OnApp</a></td>
<td class="xl69" style="border-top: none; border-left: none;">Kosten Metreweli</td>
<td class="xl66" style="width: 263pt;" width="350">OnApp details their cloud   provider automation solutions at Interop 2012</td>
</tr>
<tr style="height: 30.0pt;" height="40">
<td class="xl73" style="height: 30.0pt; border-top: none; width: 167pt;" width="222" height="40"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6361" target="_parent">ShoreTel</a></td>
<td class="xl69" style="border-top: none; border-left: none;">Peter Blackmore<span style="mso-spacerun: yes;">&nbsp;</span></td>
<td class="xl66" style="width: 263pt;" width="350">ShoreTel gives update on its   communications solutions</td>
</tr>
<tr style="height: 15.0pt;" height="20">
<td class="xl73" style="height: 15.0pt; border-top: none; width: 167pt;" width="222" height="20"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6362" target="_parent">Cormant(CableSolve)<span style="mso-spacerun: yes;">&nbsp;</span></a></td>
<td class="xl69" style="border-top: none; border-left: none;">Michael Phares</td>
<td class="xl66" style="width: 263pt;" width="350">Cormant discusses HTML5 and   other cable solve news</td>
</tr>
<tr style="height: 15.0pt;" height="20">
<td class="xl73" style="height: 15.0pt; border-top: none; width: 167pt;" width="222" height="20"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6363" target="_parent">IP Infusion</a></td>
<td class="xl69" style="border-top: none; border-left: none;">Sandy Orlando</td>
<td class="xl66" style="width: 263pt;" width="350">IP Infusion details is SDN   Solutions</td>
</tr>
<tr style="height: 30.0pt;" height="40">
<td class="xl73" style="height: 30.0pt; border-top: none; width: 167pt;" width="222" height="40"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6364" target="_parent">Barracuda Networks</a></td>
<td class="xl69" style="border-top: none; border-left: none;">John Peterson<span style="mso-spacerun: yes;">&nbsp;</span></td>
<td class="xl70" style="border-left: none; width: 263pt;" width="350">Barracuda   Networks details products and marketing message at Interop 2012</td>
</tr>
<tr style="height: 30.0pt;" height="40">
<td class="xl73" style="height: 30.0pt; border-top: none; width: 167pt;" width="222" height="40"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6378" target="_parent">Emulex</a></td>
<td class="xl69" style="border-top: none; border-left: none;">Shaun Walsh</td>
<td class="xl70" style="border-top: none; border-left: none; width: 263pt;" width="350">Emulex   describes discusses cloud HPC<span style="mso-spacerun: yes;">&nbsp; </span>and data   centers at Interop</td>
</tr>
<tr style="height: 15.0pt;" height="20">
<td class="xl73" style="height: 15.0pt; border-top: none; width: 167pt;" width="222" height="20"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6365" target="_parent">Myricom<span style="mso-spacerun: yes;">&nbsp;</span></a></td>
<td class="xl69" style="border-top: none; border-left: none;">Nan Boden, Ph.D.</td>
<td class="xl70" style="border-top: none; border-left: none; width: 263pt;" width="350">Myricom   discusses Emulex partnership at Interop</td>
</tr>
<tr style="height: 30.0pt;" height="40">
<td class="xl73" style="height: 30.0pt; border-top: none; width: 167pt;" width="222" height="40"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6366" target="_parent">LSI<span style="mso-spacerun: yes;">&nbsp;</span></a></td>
<td class="xl69" style="border-top: none; border-left: none;">Troy Bailey</td>
<td class="xl66" style="width: 263pt;" width="350">LSI details their network   acceleration technology at Interop</td>
</tr>
<tr style="height: 30.0pt;" height="40">
<td class="xl73" style="height: 30.0pt; border-top: none; width: 167pt;" width="222" height="40"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6390" target="_parent">Coyote Point Systems</a></td>
<td class="xl69" style="border-top: none; border-left: none;">Michael C. Hayes</td>
<td class="xl66" style="width: 263pt;" width="350">Coyote Point details EQ/OS 10   and broadening ADC line at interop</td>
</tr>
<tr style="height: 15.0pt;" height="20">
<td class="xl73" style="height: 15.0pt; border-top: none; width: 167pt;" width="222" height="20"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6381" target="_parent">NETGEAR</a></td>
<td class="xl69" style="border-top: none; border-left: none;">Matt Pahnke</td>
<td class="xl66" style="width: 263pt;" width="350">Netgear unveils SMB storage   innovations at Interop</td>
</tr>
<tr style="height: 30.0pt;" height="40">
<td class="xl73" style="height: 30.0pt; border-top: none; width: 167pt;" width="222" height="40"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6382" target="_parent">Telcombrokers</a></td>
<td class="xl69" style="border-top: none; border-left: none;">Nancy Ridge</td>
<td class="xl70" style="border-left: none; width: 263pt;" width="350">Telecombrokers   discusses expansion into wireless and desktop management at Interop</td>
</tr>
<tr style="height: 30.0pt;" height="40">
<td class="xl73" style="height: 30.0pt; border-top: none; width: 167pt;" width="222" height="40"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6367" target="_parent">QUEST SOFTWARE</a></td>
<td class="xl69" style="border-top: none; border-left: none;">Bryan Forrester</td>
<td class="xl66" style="width: 263pt;" width="350">Quest Software details how   Foglight Helps Customers at Interop 2012<span style="mso-spacerun: yes;">&nbsp;</span></td>
</tr>
<tr style="height: 30.0pt;" height="40">
<td class="xl73" style="height: 30.0pt; border-top: none; width: 167pt;" width="222" height="40"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6383" target="_parent">CloudPassage<span style="mso-spacerun: yes;">&nbsp;</span></a></td>
<td class="xl69" style="border-top: none; border-left: none;">Rand Wacker</td>
<td class="xl66" style="width: 263pt;" width="350">CloudPassage details public and   private cloud security solutions</td>
</tr>
<tr style="height: 30.0pt;" height="40">
<td class="xl73" style="height: 30.0pt; border-top: none; width: 167pt;" width="222" height="40"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6384" target="_parent">QualiSystems</a></td>
<td class="xl69" style="border-top: none; border-left: none;">Lior Koriat</td>
<td class="xl66" style="width: 263pt;" width="350">QualitySystems discusses Lab   management solutions at Interop</td>
</tr>
<tr style="height: 30.0pt;" height="40">
<td class="xl73" style="height: 30.0pt; border-top: none; width: 167pt;" width="222" height="40"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6385" target="_parent">CISCO<span style="mso-spacerun: yes;">&nbsp;</span></a></td>
<td class="xl69" style="border-top: none; border-left: none;">Inbar Lasser-Raab</td>
<td class="xl70" style="border-left: none; width: 263pt;" width="350">Cisco details   their global cloud survey results at Interop 2012<span style="mso-spacerun: yes;">&nbsp;</span></td>
</tr>
<tr style="height: 15.0pt;" height="20">
<td class="xl73" style="height: 15.0pt; border-top: none; width: 167pt;" width="222" height="20"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6386" target="_parent">ExtraHop Networks<span style="mso-spacerun: yes;">&nbsp;</span></a></td>
<td class="xl69" style="border-top: none; border-left: none;">Jesse Rothstein<span style="mso-spacerun: yes;">&nbsp;</span></td>
<td class="xl66" style="width: 263pt;" width="350">ExtraHop Networks discusses new   Citrix APM solution</td>
</tr>
<tr style="height: 30.0pt;" height="40">
<td class="xl73" style="height: 30.0pt; border-top: none; width: 167pt;" width="222" height="40"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6387" target="_parent">SonicWALL</a></td>
<td class="xl69" style="border-top: none; border-left: none;">Dmitriy Ayrapetov</td>
<td class="xl66" style="width: 263pt;" width="350">SonicWall discusses next   generation fire walls at Interop</td>
</tr>
<tr style="height: 30.0pt;" height="40">
<td class="xl73" style="height: 30.0pt; border-top: none; width: 167pt;" width="222" height="40"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6388" target="_parent">NetScout</a></td>
<td class="xl69" style="border-top: none; border-left: none;">Steven P. Shalita</td>
<td class="xl66" style="width: 263pt;" width="350">Netscout shares latest network   performance management solutions at Interop</td>
</tr>
<tr style="height: 30.0pt;" height="40">
<td class="xl73" style="height: 30.0pt; border-top: none; width: 167pt;" width="222" height="40"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6389" target="_parent">Mellanox Technologies</a></td>
<td class="xl69" style="border-top: none; border-left: none;">David Barzilai</td>
<td class="xl66" style="width: 263pt;" width="350">Mellanox Tech outlines its   latest InfiBand and Ethernet solutions at Interop</td>
</tr>
<tr style="height: 30.0pt;" height="40">
<td class="xl73" style="height: 30.0pt; border-top: none; width: 167pt;" width="222" height="40"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6392" target="_parent">Opnet</a></td>
<td class="xl69" style="border-top: none; border-left: none;">Todd Kaloudis<span style="mso-spacerun: yes;">&nbsp;</span></td>
<td class="xl66" style="width: 263pt;" width="350">Opnet discusses its application   performance management (APM) solutions at Interop 2012</td>
</tr>
<tr style="height: 30.0pt;" height="40">
<td class="xl73" style="height: 30.0pt; border-top: none; width: 167pt;" width="222" height="40"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6398" target="_parent">NetSupport<span style="mso-spacerun: yes;">&nbsp;</span></a></td>
<td class="xl69" style="border-top: none; border-left: none;">Marcus Kingsley</td>
<td class="xl66" style="width: 263pt;" width="350">NetSupport discusses their   software based PC remote control solutions</td>
</tr>
<tr style="height: 30.0pt;" height="40">
<td class="xl73" style="height: 30.0pt; border-top: none; width: 167pt;" width="222" height="40"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6399" target="_parent">APCON, Inc<span style="mso-spacerun: yes;">&nbsp;</span></a></td>
<td class="xl69" style="border-top: none; border-left: none;">Dave Hubbard<span style="mso-spacerun: yes;">&nbsp;</span></td>
<td class="xl66" style="width: 263pt;" width="350">Apcon discusses network   aggregation and filtering solutions at Interop</td>
</tr>
<tr style="height: 30.0pt;" height="40">
<td class="xl73" style="height: 30.0pt; border-top: none; width: 167pt;" width="222" height="40"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6395" target="_parent">Aerohive Networks</a></td>
<td class="xl69" style="border-top: none; border-left: none;">Abigail Strong<span style="mso-spacerun: yes;">&nbsp;</span></td>
<td class="xl66" style="width: 263pt;" width="350">Aerohive network discusses move   from Wi-Fi to enterprise networking equipment provider</td>
</tr>
<tr style="height: 30.0pt;" height="40">
<td class="xl73" style="height: 30.0pt; border-top: none; width: 167pt;" width="222" height="40"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6401" target="_parent">Reflex Systems<span style="mso-spacerun: yes;">&nbsp;</span></a></td>
<td class="xl69" style="border-top: none; border-left: none;">Preston Futrell</td>
<td class="xl70" style="border-left: none; width: 263pt;" width="350">Reflex Systems   discusses their private cloud automation solutions at Interop</td>
</tr>
<tr style="height: 15.0pt;" height="20">
<td class="xl73" style="height: 15.0pt; border-top: none; width: 167pt;" width="222" height="20"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6402" target="_parent">Vineyard Networks</a></td>
<td class="xl69" style="border-top: none; border-left: none;">Jason Richards</td>
<td class="xl66" style="width: 263pt;" width="350">Vineyard networks discusses DPI   solutions at Interop</td>
</tr>
<tr style="height: 30.0pt;" height="40">
<td class="xl73" style="height: 30.0pt; border-top: none; width: 167pt;" width="222" height="40"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6403" target="_parent">JDSU</a></td>
<td class="xl69" style="border-top: none; border-left: none;">Assaji Aluwihare</td>
<td class="xl66" style="width: 263pt;" width="350">JDSU discusses their   packetPortal's network intelligence solution at Interop</td>
</tr>
<tr style="height: 30.0pt;" height="40">
<td class="xl73" style="height: 30.0pt; border-top: none; width: 167pt;" width="222" height="40"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6405" target="_parent">Panzura<span style="mso-spacerun: yes;">&nbsp;</span></a></td>
<td class="xl69" style="border-top: none; border-left: none;">Ranajit Nevatia</td>
<td class="xl70" style="border-left: none; width: 263pt;" width="350">Panzura   discusses its cloud storage solutions at Interop</td>
</tr>
<tr style="height: 30.0pt;" height="40">
<td class="xl73" style="height: 30.0pt; border-top: none; width: 167pt;" width="222" height="40"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6406" target="_parent">Server Technology<span style="mso-spacerun: yes;">&nbsp;</span></a></td>
<td class="xl69" style="border-top: none; border-left: none;">Calvin Nicholson</td>
<td class="xl70" style="border-top: none; border-left: none; width: 263pt;" width="350">Server   Technology discusses its PDU products at Interop</td>
</tr>
<tr style="height: 15.0pt;" height="20">
<td class="xl73" style="height: 15.0pt; border-top: none; width: 167pt;" width="222" height="20"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6407" target="_parent">Axis Communications</a></td>
<td class="xl69" style="border-top: none; border-left: none;">Steve Surfaro</td>
<td class="xl66" style="width: 263pt;" width="350">Axis Communications details it's   IP cameras at Interop</td>
</tr>
<tr style="height: 30.0pt;" height="40">
<td class="xl73" style="height: 30.0pt; border-top: none; width: 167pt;" width="222" height="40"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6408" target="_parent">ONPATH Technologies</a></td>
<td class="xl69" style="border-top: none; border-left: none;">Brian McCann</td>
<td class="xl66" style="width: 263pt;" width="350">OnPath Technologies discusses   it's network monitoring and testing solutions at Interop</td>
</tr>
<tr style="height: 30.0pt;" height="40">
<td class="xl73" style="height: 30.0pt; border-top: none; width: 167pt;" width="222" height="40"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6409" target="_parent">Napatech</a></td>
<td class="xl69" style="border-top: none; border-left: none;">Nick Arraje</td>
<td class="xl66" style="width: 263pt;" width="350">Napatech discusses 40G network   analysis adapter at Interop</td>
</tr>
<tr style="height: 30.0pt;" height="40">
<td class="xl73" style="height: 30.0pt; border-top: none; width: 167pt;" width="222" height="40"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6410" target="_parent">Hitachi ID Systems, Inc</a></td>
<td class="xl69" style="border-top: none; border-left: none;">Ed Breay</td>
<td class="xl66" style="width: 263pt;" width="350">Hitachi ID systems details it's   ID management suite at Interop</td>
</tr>
<tr style="height: 30.0pt;" height="40">
<td class="xl73" style="height: 30.0pt; border-top: none; width: 167pt;" width="222" height="40"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6411" target="_parent">HotLink</a></td>
<td class="xl69" style="border-top: none; border-left: none;">Oded Haner</td>
<td class="xl66" style="width: 263pt;" width="350">HotLink describes it's   heterogeneous hyper visor management solution at Interop</td>
</tr>
<tr style="height: 30.0pt;" height="40">
<td class="xl73" style="height: 30.0pt; border-top: none; width: 167pt;" width="222" height="40"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6412" target="_parent">Dimension Data</a></td>
<td class="xl69" style="border-top: none; border-left: none;">Lawrence Van Deusen</td>
<td class="xl70" style="border-left: none; width: 263pt;" width="350">Dimension Data   describes it's cloud and mobile solutions at Interop</td>
</tr>
<tr style="height: 30.0pt;" height="40">
<td class="xl73" style="height: 30.0pt; border-top: none; width: 167pt;" width="222" height="40"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6413" target="_parent">Red Hat</a></td>
<td class="xl69" style="border-top: none; border-left: none;">Tom Trainer</td>
<td class="xl66" style="width: 263pt;" width="350">Red Hat details gluster powered   storage solutions at Interop</td>
</tr>
<tr style="height: 30.0pt;" height="40">
<td class="xl73" style="height: 30.0pt; border-top: none; width: 167pt;" width="222" height="40"><a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6414" target="_parent">McAfee</a></td>
<td class="xl69" style="border-top: none; border-left: none;">Dana Torgersen</td>
<td class="xl66" style="width: 263pt;" width="350">McAfee details it's network   security products at Interop</td>
</tr>
</tbody>
</table>
</div>]]>
        
    </content>
</entry>

<entry>
    <title>Is Yahoo Just Doomed?</title>
    <link rel="alternate" type="text/html" href="http://blog.tmcnet.com/blog/rich-tehrani/itexpo/is-yahoo-just-doomed.html" />
    <id>tag:blog.tmcnet.com,2012:/blog/rich-tehrani//13.49368</id>

    <published>2012-05-16T18:35:19Z</published>
    <updated>2012-05-23T16:40:41Z</updated>

    <summary><![CDATA[Years back I was at a conference with a consultant who worked at Yahoo and told them they need to take on Google more directly and he was told, &ldquo;That is not the Yahoo way.&rdquo; I still remember the dumfounded...]]></summary>
    <author>
        <name>Rich Tehrani</name>
        <uri>http://blog.tmcnet.com/blog/rich-tehrani/</uri>
    </author>
    
        <category term="Facebook" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Google" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="ITEXPO" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Technology" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Wireless" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="facebook" label="facebook" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="flickr" label="flickr" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="google" label="google" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="instagram" label="instagram" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="pinterest" label="pinterest" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="yahoo" label="yahoo" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://blog.tmcnet.com/blog/rich-tehrani/">
        <![CDATA[Years back I was at a conference with a consultant who worked at Yahoo and told them they need to take on Google more directly and he was told, &ldquo;That is not the Yahoo way.&rdquo; I still remember the dumfounded feeling I had when I heard this ridiculous comment. We all know that Yahoo is a company with outstanding assets but with major internal problems. CEOs seem to be ousted annually, the company is behind in just about every market it invented and even with all its traffic, it seems to be all about yesterday&rsquo;s Internet.<br /><br />There are lots of stories about the company&rsquo;s incompetence &ndash; one past high-level exec detailed the situation at a TMC conference (at the person&rsquo;s request I won&rsquo;t share more detail) and his explanation of the corporate politics remind me more of a sitcom than a company looking to win.<br /><br />Politics are nothing new&hellip; Every company has them. Egos are fragile things and people want to amass more power. But when a company lets ego and politics trump winning, they are in for trouble. Moreover, when that trouble comes from Google, Facebook and a slew of new startups and your company is rowing with one oar, you are essentially screwed.<br /><br />And then there are acquisitions. Yahoo made a bunch of them about a decade ago getting ready to position itself as the leader of the next generation of internet technology. But the company so screwed this up that you could write a business encyclopedia about what you shouldn&rsquo;t do in an M&A situation.<br /><br />Nadji Tehrani, my father and founder of the company where I am CEO &ndash; TMC often says it is better to be first than best. His premise is no one remembers the second person to cross the Atlantic Ocean or to win the Triple Crown, etc. And because Yahoo was the first company to index the Internet they are still with us. Otherwise it would have likely become Pets.com 2.0.<br /><br />While much of the world is focused on the company&rsquo;s ouster of its CEO over <a href="http://www.tmcnet.com/topics/articles/2012/05/09/289554-yahoo-will-investigate-inaccurate-resume-ceo-as-pressure.htm">resume-gate</a> what they should be reading is about how the company took the last eight years or so to purchase an awesome company Flickr and then absolutely destroyed it. Matt Honan <a href="http://gizmodo.com/5910223/how-yahoo-killed-flickr-and-lost-the-internet">details</a> how the leading web portal company did virtually everything it could to ensure they weren&rsquo;t successful as the web became social.<br /><br />First of all Yahoo continued to buy products built by user communities without caring about the actual communities. User-generated content is a treasure. The cost to the hosting company is merely storage and if you can monetize this content&ndash; and certainly this was very possible in the middle of the last decade, you ideally want to keep the flow going by keeping users happy. But Yahoo made changes to Flickr which infuriated users causing them to flee.<br /><br />Shockingly (assuming you are new to Yahoo horror stories) when Yahoo managers were told about this potential problem they seemed to not care.<br /><br />Moreover, because Flickr didn&rsquo;t generate tremendous revenue compared to other Yahoo divisions, it was starved of resources and instead of being allowed to focus on innovation it was forced to concentrate of getting its service to work better with Yahoo. In other words innovation was trumped by integration.<br /><br />And as a result, Facebook, Instagram and Pinterest are the leading photo sharing sites and apps now. Flickr could have become YouTube. Flickr could have morphed into Facebook. But in order for this to have happened, it would have required vision among the entire Yahoo management team to understand where the market potential was.<br /><br />In the article there is also much talk regarding specific personalities who were impossible to work with and much blame for Yahoo&rsquo;s failed integration strategy and its terrible Flickr mobile app.<br /><br />It is just so damning you have to wonder how the company is actually able to function each day.<br /><br />But still, the potential exists for Yahoo to integrate its products more effectively to become the Facebook competitor the market likely wants. But this would require the company to divide up into smaller teams with some sort of integration strategy which is loosely coupled.<br /><br />Moreover, Yahoo needs more engineering control &ndash; this is something I have never written &ndash; I am an engineer and putting most of us in charge of product design/execution is a disaster waiting to happen. But in Yahoo&rsquo;s case the situation is so pathetic, having more of a techie-led approach to products and innovation would likely be far more successful than what is happening now.<br /><br />Finally, what is the company&rsquo;s mission &ndash; its raison d'&ecirc;tre? We know it is a hodgepodge of sites which allow you to compare cars, check email and news, etc. but they need a mission &ndash; not so much for the outside as the inside.<br /><br />Even a generic tagline like &ldquo;Making the web better&rdquo; would help discourage a manager who wants to use his power to kill mobile app features which users would appreciate.<br /><br />Yahoo, is not unlike a company such as Nortel who also had a dominant position and made acquisitions which helped sink it. Purchasing companies is very difficult to do correctly and requires resources to ensure you understand not just the integration of the business but how to have it grow potentially larger than the parent.<br /><br />In other words if you swallow a team of developers, marketers and product people and then remove their oxygen, how will you ever allow this team to achieve its full potential? You can&rsquo;t invent the next big thing if you are scrambling to find an oxygen tank after all.<br /><br />In closing, when you make an acquisition, be sure you understand what you are buying and why it is successful. If you are buying a user-generated database, how do you ensure the users will continue to generate the database? After all, that is where the growth comes from. Moreover, if you see mobile is the future and so is social, and you are the world&rsquo;s largest web portal, for Heaven&rsquo;s sake &ndash; be sure you tie into these trends before you become disintermediated.<br /><br />In January of this year I <a href="http://blog.tmcnet.com/blog/rich-tehrani/yahoo/11-things-yahoo-must-do-now-that-yang-has-stepped-down.html">suggested</a> 11 things Yahoo needed to do now after Jerry Yang departed &ndash; Marketing, Social, Mobile, Cloud, Music, Movies, Be Cool, Expand, Partner, Behavioral Targeting and Election. It would appear the company hasn&rsquo;t made progress on many of these fronts &ndash; but then again, there has been lots of change at the top during this time.<br /><br />But the competition isn&rsquo;t slowing down so if Yahoo doesn&rsquo;t get its act together soon, it may just become too late for them to turn the ship around and yes the company could just be doomed. For the sake of the company they better hope the Nortel comparison ends here.<br /><br />]]>
        
    </content>
</entry>

<entry>
    <title>Google and Facebook Gone in 5 Years?</title>
    <link rel="alternate" type="text/html" href="http://blog.tmcnet.com/blog/rich-tehrani/google/google-and-facebook-gone-in-5-years.html" />
    <id>tag:blog.tmcnet.com,2012:/blog/rich-tehrani//13.49299</id>

    <published>2012-05-01T20:49:34Z</published>
    <updated>2012-05-02T21:48:25Z</updated>

    <summary>A provocative concept to say the least but this article by Eric Jackson details the pace of change and how difficult it is for companies to adapt to new paradigms and new disruptors. The prediction he makes is Google and...</summary>
    <author>
        <name>Rich Tehrani</name>
        <uri>http://blog.tmcnet.com/blog/rich-tehrani/</uri>
    </author>
    
        <category term="Amazon" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Facebook" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Google" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="aol" label="aol" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="facebook" label="facebook" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="forbes" label="forbes" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="google" label="google" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="yahoo" label="yahoo" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://blog.tmcnet.com/blog/rich-tehrani/">
        <![CDATA[A provocative concept to say the least but this <a href="http://www.forbes.com/sites/ericjackson/2012/04/30/heres-why-google-and-facebook-might-completely-disappear-in-the-next-5-years/">article</a> by Eric Jackson details the pace of change and how difficult it is for companies to adapt to new paradigms and new disruptors. The prediction he makes is Google and Facebook Gone in 5 Years. Does this mean we won&rsquo;t need to share socially and search in the somewhat distant future? Well that is the theory or perhaps another way of looking at it is that there will be new ways of sharing and searching in the future and these companies may not be able to hitch their wagons to these new trends quickly enough.
<p><strong>Update: See the accompanying <a href="http://www.tmcnet.com/tmc/videos/default.aspx?vid=6306#">video</a> of me discussing if Facebook and Google will be gone in 5 years.</strong></p>
<iframe src="http://www.tmcnet.com/tmc/videos/videoiframe.aspx?vid=6306&width=450&height=270" width="450" height="270" frameborder="0" scrolling="no"></iframe>
<p>&nbsp;</p>
<p>What is amazing to me however is that Yahoo was the Google of the past and they were also the Facebook of the past along with AOL. In other words we have to remember the current category leaders do not always retain their leads. Having said that, Google is hedging its bets by launching products in virtually every space it can think of from green energy to self-driving cars to laying residential fiber. It remains to be seen if this company won&rsquo;t be turned into a massive bureaucracy laden with politics because of the sheer size of it all. Facebook on the other hand has been much more focused on social and with all the data they have amassed over the years, it remains to be seen how another company could compete from a page-view perspective.</p>
<p>Again, Yahoo was in the same position and look what happened there.</p>
<p>Whatever happens however, it will certainly be an interesting ride.</p>]]>
        
    </content>
</entry>

<entry>
    <title>Are You Ready for the Identity Economy?</title>
    <link rel="alternate" type="text/html" href="http://blog.tmcnet.com/blog/rich-tehrani/security/are-you-ready-for-the-identity-economy.html" />
    <id>tag:blog.tmcnet.com,2012:/blog/rich-tehrani//13.49284</id>

    <published>2012-04-28T23:14:20Z</published>
    <updated>2012-04-28T23:24:45Z</updated>

    <summary><![CDATA[With Facebook&rsquo;s value being pegged around 100 billion dollars; it is easy to see why many are calling identity the new oil of the internet. And one company, UnboundID is looking to become the leader in this bold new frontier...]]></summary>
    <author>
        <name>Rich Tehrani</name>
        <uri>http://blog.tmcnet.com/blog/rich-tehrani/</uri>
    </author>
    
        <category term="AT&amp;T" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Cloud Computing" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="E-Commerce" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Facebook" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Financial" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Networking" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Security" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Technology" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Verizon" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="authentication" label="authentication" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="cloudcomputing" label="cloud computing" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="facebook" label="facebook" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="identity" label="identity" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="privacy" label="privacy" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="security" label="security" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="unboundid" label="unboundid" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://blog.tmcnet.com/blog/rich-tehrani/">
        <![CDATA[With Facebook&rsquo;s value being pegged around 100 billion dollars; it is easy to see why many are calling identity the new oil of the internet. And one company, UnboundID is looking to become the leader in this bold new frontier which they call the identity economy. By allowing companies to buy, sell, trade and leverage customer information the company allows their customers to combine this information with others in order to add value to themselves as well as end users.
<p>An example of this concept in action is logging into a site using Twitter or Facebook &ndash; end-users hate to answer questions online and indeed many will abandon a site which makes queries which take their time. That&rsquo;s why a site like Pinterest relies on Facebook to be an identity provider. Of course there are applications where Facebook&rsquo;s login may not be secure enough such as let&rsquo;s say banking. But still, a bank could let users check their balances via Facebook or even a Facebook login but require more rigorous authentication in order to make a transfer.</p>
<p>Telecom carriers are logical providers of identity and in fact BT has rolled out <a href="http://technews.tmcnet.com/news/2011/07/07/5621082.htm">authentication as a service</a>. The concept here is that a carrier knows who you are and also has your credit card on file or at least a billing arrangement. Moreover, consumers trust their carriers to be middlemen in transactions such as purchases (think ring tones, etc.) &ndash; so it makes sense to piggyback on such an ecosystem like app developers leverage their app store of choice.</p>
<p>And there could be even greater incentives for consumers to share their identity information beyond simplifying logins. For example, credit card fraud is a huge problem &ndash; <a href="https://www.javelinstrategy.com/news/1170/222/Identity-Fraud-Fell-28-Percent-in-2010-According-to-New-Javelin-Strategy-Research-Report/d,pressRoomDetail">ranging between</a> $37B-$70B per year in the US alone. What if credit card companies gave consumers a better interest rate or other incentives to share their information and as a result were able to work with your telephone operator to ensure your cell phone was near your credit card when you were making a transaction? The savings would be massive and when you realize what a big deal this would be you understand that whole &ldquo;new oil&rdquo; reference above.</p>
<p>In a recent conversation with Steve Shoaff, CEO and Andy Land VP of Marketing of UnboundID I was told the company helps its customers acquire new users while also helping the users turn into dollars via monetization directly or through targeted ads and intelligence. Finally they help with customer retention and satisfaction.<iframe src="http://www.tmcnet.com/tmc/videos/videoiframe.aspx?vid=4620&width=450&height=270" width="450" height="270" frameborder="0" scrolling="no"></iframe><br /><strong>Andy Land speaks with me at Cloud Expo 2011 New York &ndash; as you can see the business has evolved a great deal from last year</strong></p>
<strong></strong>
<p>They advise a user-centric approach to managing your business. In other words whereas many companies have product silos of customers where information is isolated, you need to align your data and organization around the customer. I like to think of it as a normalized database where information is not duplicated &ndash; a customer number is constant and is used across your company&rsquo;s various products and services.</p>
<p>The obvious question to me has to do with security &ndash; how do you ensure this information which is pay dirt for hackers around the world is guarded as well as the secret service guards the president &ndash; well at least in the US. I got the answer I was expecting - UnboundID data is encrypted end-to-end and unless a foreign government gets into it and can apply a supercomputer to break the encryption, the information is of little value if intercepted.</p>
<p>Moreover, the company says &ndash; and I agree, it is better to have identity information in the hands of a few highly secure companies than spreading it around to numerous vendors you do business with. Of course no system is infallible but many of us would feel safer buying from an established e-commerce vendor with a reputation to protect than a smaller company which may not have the resources to fend off attacks.</p>
<p>The company also restricts the rights of users &ndash; making sure the admins aren&rsquo;t too powerful, allowing them to easily tap into the data themselves. Moreover, UnboundID helps its customers with the ever-changing patchwork of global privacy regulations.</p>
<p>They are looking to become the center of this identity brokering space and have been growing by leaps and bounds while also receiving recent <a href="http://www.unboundid.com/blog/2012/03/29/powering-the-identity-economy-now-with-series-b-funding/">funding</a>. They have established a foothold in the carrier space and are evolving their product to serve the needs of tech and financial companies as well.</p>]]>
        
    </content>
</entry>

<entry>
    <title>Google Co-Founder Complains About Facebook, Apple and Splinternet</title>
    <link rel="alternate" type="text/html" href="http://blog.tmcnet.com/blog/rich-tehrani/google/google-co-founder-complains-about-facebook-apple-and-splinternet.html" />
    <id>tag:blog.tmcnet.com,2012:/blog/rich-tehrani//13.49233</id>

    <published>2012-04-17T16:01:31Z</published>
    <updated>2012-04-17T16:20:08Z</updated>

    <summary><![CDATA[Google co-founder Sergey Brin recently explained that if the web was dominated by Apple and Facebook, his company wouldn&rsquo;t have access to enough information to start its search engine. The idea is that the restrictive policies of Facebook make crawling...]]></summary>
    <author>
        <name>Rich Tehrani</name>
        <uri>http://blog.tmcnet.com/blog/rich-tehrani/</uri>
    </author>
    
        <category term="Apple" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Facebook" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Google" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Search" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Technology" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="apple" label="apple" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="facebook" label="facebook" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="google" label="google" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="sergeybrin" label="sergey brin" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="splinternet" label="splinternet" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://blog.tmcnet.com/blog/rich-tehrani/">
        <![CDATA[<p>Google co-founder Sergey Brin recently explained that if the web was <a href="http://www.techzone360.com/topics/techzone/articles/2012/04/16/286264-google-co-founder-blasts-competitors-governments-todays-restrictive.htm">dominated</a> by Apple and Facebook, his company wouldn&rsquo;t have access to enough information to start its search engine. The idea is that the restrictive policies of Facebook make crawling its pages challenging if not impossible while Apple&rsquo;s iPod, iPhone and iPad apps are generally not searchable.</p>
<p>He further explained the challenge to the internet from governments like Saudi Arabia, China, Iran and even the US where internet access is either limited or threatened to be limited very soon via regulation which is the case with proposed <a href="http://www.guardian.co.uk/technology/2012/apr/15/web-freedom-threat-google-brin">legislation</a> like Sopa and Pipa.</p>
<p>In January of 2008 I discussed the rise of the <a href="http://blog.tmcnet.com/blog/rich-tehrani/technology/the-rise-of-the-splinternet.html">splinternet</a> &ndash; or a splintering of the homogenous internet we once were accustomed to using. At the time I said:</p>
<blockquote>
<p>In the good old days having a website was good enough... This was your portal to the world -- your customers and everyone else. But slowly but surely a wealth of new communities are being created and if you aren't part of them, you could risk losing tremendous market share. In other words, a single homogeneous Internet is no longer what marketers can count on.</p>
<p>Just yesterday in fact, Hasbro Inc. "woke up" to the fact that over 600,000 daily users utilize a Facebook application called Scrabulous which is a Scrabble clone. Scrabble -- the popular word-based board game is owned by Hasbro, the company which launched a <a href="http://www.tmcnet.com/usubmit/2008/01/16/3214591.htm">lawsuit </a>hoping to shut Scrabulous down.</p>
</blockquote>
<p>In September of 2010 I <a href="http://blog.tmcnet.com/blog/rich-tehrani/google/the-splinternet-grows-html5-to-slow-it-down.html">surmised</a> that HTML5 will slow the growth of the Splinternet and while I still believe this is the case, the growth of apps in app stores and governments looking to &ldquo;clamp down&rdquo; on open communications has only grown. Here is an excerpt from that piece:</p>
<blockquote>
<p>In January of 2008 I used a term Splinternet to describe the growing number of areas content providers need to focus on when delivering their services. It seems according to Forrester Research I coined the term as it refers to a splintering of the traditional Internet. At the time I used Facebook as an example of this splintering but over the years, app stores too have also become a major splintered area as media companies and others as they look to optimize their presence in each disparate splinterverse.</p>
<p>More recently, Wired declared the Web dead which reinforces for me that as a society we are going in the wrong direction - one of exponentially more splintered communities. Of course Apple and Facebook have every reason in the world to continue to promote apps which are dependent on their platforms and/or approval process but is this good for users or bad?</p>
<p>My sense is as concerned as I am about the Splinternet becoming the Internet - and you can argue the transformation has already taken place, there is tremendous hope that HTML5 will force developers to first write apps for the web and worry about the app stores later.</p>
<p>The only thing we need now is an open HTML5 store which handles the billing for developers who want the widest audience possible as their creative work is monetized.</p>
</blockquote>
<p>My optimism was shattered when I wrote a piece about <a href="http://blog.tmcnet.com/blog/rich-tehrani/facebook/is-facebook-becoming-the-internet.html">Facebook becoming the internet</a> back in March of 2011 in response to a newspaper moving all its content to the world&rsquo;s most popular social networking service. Here is an excerpt:</p>
<blockquote>
<p>But as Facebook has grown in power and influence, it is becoming a more important slice of the pie and as such developers are looking to it as a platform to start developing on first. Certainly Zynga - the company behind Facebook games such as FarmVille and CityVille being worth about $10B hasn't put a dent in this idea.</p>
<p>But it isn't just the developers moving to Facebook, one newspaper, Rockville Central has decided to move all of its content to the social networking site and it will cease putting fresh content on its own site entirely.</p>
</blockquote>
<p>But Google doesn&rsquo;t own the rights to content on Facebook, or iOS apps. Moreover, Google is perhaps the most powerful company on earth as it can instantly demote a website so it is no longer found when a relevant query is made. How do we feel concern or pity for a company which most human beings rely on daily?</p>
<p><strong>So should we be concerned that the internet is spintering? Yes</strong>. Especially when it comes to foreign countries &ndash; but Apple, Facebook and other companies have no obligation to improve the quality of Google&rsquo;s search engine.</p>
<p>In closing, I agree the world would be a better place if search engines had easy access to all information in the form of the internet not splinternet. However, it is really tough to feel sorry for one of the most powerful companies on the web &ndash; once which routinely puts sites who are potential competitors out of business through search engine changes which come with no warning or recourse to websites who are eliminated from results.</p>]]>
        
    </content>
</entry>

<entry>
    <title>Twitter Buys Posterous: Point, Counterpoint with Peter Radizeski</title>
    <link rel="alternate" type="text/html" href="http://blog.tmcnet.com/blog/rich-tehrani/twitter/twitter-buys-posterous-point-counterpoint-with-peter-radizeski.html" />
    <id>tag:blog.tmcnet.com,2012:/blog/rich-tehrani//13.48995</id>

    <published>2012-03-13T18:14:49Z</published>
    <updated>2012-03-13T18:30:40Z</updated>

    <summary>Twitter just announced it has picked up blogging service Posterous and as a past user of the service I must say, did find it useful at the time I used it. Before I continue however I&apos;d like to set up...</summary>
    <author>
        <name>Rich Tehrani</name>
        <uri>http://blog.tmcnet.com/blog/rich-tehrani/</uri>
    </author>
    
        <category term="Facebook" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Social Networking" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Twitter" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="blog" label="blog" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="blogging" label="blogging" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="myspace" label="myspace" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="peterradizeski" label="peter radizeski" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="posterous" label="posterous" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="twitter" label="twitter" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://blog.tmcnet.com/blog/rich-tehrani/">
        <![CDATA[Twitter just <a href="http://blog.twitter.com/2012/03/welcoming-posterous-team-to-flock.html">announced</a> it has picked up blogging service Posterous and as a past user of the service I must say, did find it useful at the time I used it. Before I continue however I'd like to set up a point counterpoint where TMC blogger <a href="http://blog.tmcnet.com/on-rads-radar/">Peter Radizeski</a> will present the negatives of this deal while I present the positives.<br /><br />Here are Peter's thoughts:<br /><br /><ol>
<li>So Twitter, the micro-blogging platform, acquired a macro-blogging platform, Posterous.</li>
<li>According to the Twitter blog,&nbsp; the key to the acquisition was the staff?</li>
<li>They wanted the talent. How often does the talent stick around after the culture shifts?</li>
<li>Sachin Agarwal, founder and CEO of Posterous, goes from being a CEO to a Product Manager. In some cases, that is okay of Agarwal gets to pursue a passion or a goal he was seeking.&nbsp; If there is an ego, though, that new title will be a killer.</li>
<li>Posterous is a blogging platform. I'm still stretching to see the revenue from this acquisition or the synergy. What does twitter need with a blogging platform? </li>
</ol>
<p>Here are my thoughts:</p>
<ol>
<li>Posterous is a great service as it allows users to utilize email to share their thoughts.</li>
<li>Twitter seems to be slowly branching out gobbling up complimentary services and this move fits with this trend.</li>
<li>One big drawback to Posterous is when it is used, people complained to me they would have to click additional links to get to the content.</li>
<li>In other words Posterous was a useful service for me as it didn't force me to shorten my content to 140 characters and now Twitter could merge the services making the experience better for posters like me and users who consume the content.</li>
<li>It is no secret that Twitter needs to grow and becoming more like Facebook through this acquisition is the logical way to do this.</li>
<li>I suggested <a href="http://blog.tmcnet.com/blog/rich-tehrani/twitter/twitter-is-best-home-for-myspace.html">they purchase</a> Myspace last year but perhaps the timing was bad - this move is incremental and allows Twitter to slowly&nbsp; take the plunge from microblogging to macroglogging and eventually social network</li>
</ol>]]>
        
    </content>
</entry>

<entry>
    <title>Blackberry PlayBook OS 2.0 is Good But Late</title>
    <link rel="alternate" type="text/html" href="http://blog.tmcnet.com/blog/rich-tehrani/blackberry/blackberry-playbook-os-20-is-good-but-late.html" />
    <id>tag:blog.tmcnet.com,2012:/blog/rich-tehrani//13.48852</id>

    <published>2012-02-22T22:31:19Z</published>
    <updated>2012-02-23T02:12:20Z</updated>

    <summary><![CDATA[It is clear that the Blackberry Playbook OS 2.0 upgrade which includes a first-ever email client needed to be perfect. After all, we have been waiting for this major release since May of last year. Sadly, it isn&rsquo;t all it...]]></summary>
    <author>
        <name>Rich Tehrani</name>
        <uri>http://blog.tmcnet.com/blog/rich-tehrani/</uri>
    </author>
    
        <category term="4G" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="AT&amp;T" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Amazon" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Android" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Apple" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Blackberry" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Broadband" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Cloud Computing" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Facebook" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Gadget" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Google" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="IP Communications" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Technology" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Twitter" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Unified Communications" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Verizon" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Video" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Wireless" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="iPad" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="amazon" label="amazon" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="apple" label="apple" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="facebook" label="facebook" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="kindle" label="kindle" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="kindlefire" label="kindle fire" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="linkedin" label="linkedIn" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="playbook" label="playbook" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="rim" label="rim" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="samsung" label="samsung" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="tablet" label="tablet" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="twitter" label="twitter" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="wireless" label="wireless" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://blog.tmcnet.com/blog/rich-tehrani/">
        <![CDATA[<p>It is clear that the Blackberry Playbook OS 2.0 upgrade which includes a first-ever email client needed to be perfect. After all, we have been waiting for this major release since <a href="http://blog.tmcnet.com/blog/rich-tehrani/blackberry/blackberry-playbook-thoughts.html">May of last year</a>. Sadly, it isn&rsquo;t all it should be. It is however much better&hellip; The integrated email client is a great improvement over web-based email solutions users were once forced to use. As TMCnet&rsquo;s Amanda Ciccatelli <a href="http://www.tmcnet.com/topics/articles/2012/02/21/268424-research-motion-launches-new-blackberry-playbook-os-20.htm">points out</a>, the new OS allows integration with Facebook, LinkedIn, Twitter, and multiple e-mail accounts.</p>
<p>The good news is connecting to a corporate email account without BES was very easy. I just entered my email address and password and it synced up to our Microsoft Exchange Server immediately, filling in the necessary information such as the server address, port number, SMTP port, SMTP encryption and other information I didn&rsquo;t have to be bothered with. This isn&rsquo;t generally the case with other wireless devices I have connected to our email. Interestingly though it gave me an error once the info was filled in but on a subsequent retry it worked perfectly.</p>
<p>What is surprising however is the email client doesn&rsquo;t always seem to be capable of performing real-time email display, meaning if you watch emails come into your PC live and look at the Playbook you realize they aren&rsquo;t there on the screen.</p>
<p>On two out of three occasions I noticed this problem but on one out of three the syncing was perfect. Hopefully the issue goes away permanently. It is worth noting that a Windows Mobile device I had some years back had a similar challenge from time to time.</p>
<p>Other enhancements have to do with better syncing between your Blackberry smartphone and tablet &ndash; great additions to people who can&rsquo;t live without their handheld RIM devices. In addition, the predictive next word completion and auto correction have improved and there is better productivity and management software as well.</p>
<p>You can even run specially modified Android apps &ndash; another major plus for people feeling app envy.</p>
<p>The challenge for RIM in my opinion is this device is good but not good enough to steal users.</p>
<p>Four years ago a tablet that worked seamlessly with a Blackberry smartphone would have been killer but now the appeal of these smartphones has decreased and has been replaced by the public&rsquo;s desire to have an iOS or Android gadget.</p>
<p>But then again, pricing for the Playbook is less than half of what it once was at <a href="http://www.amazon.com/Blackberry-Playbook-7-Inch-Tablet-16GB/dp/B004UL34EY/ref=sr_1_1?ie=UTF8&qid=1329948396&sr=8-1">$225</a> for a 16GB version up to <a href="http://www.amazon.com/Blackberry-Playbook-7-Inch-Tablet-64GB/dp/B004UL34GW/ref=sr_1_3?ie=UTF8&qid=1329948396&sr=8-3">$329</a> for a 64GB version.</p>
<p>And in many ways with two cameras the PlayBook is far superior to the Amazon Kindle Fire which comes in at $199 and includes a year of Amazon Prime service.</p>
<p>But the challenge is momentum is on the side of Amazon in the seven inch tablet race. Moreover RIM not only missed the move to touchscreen devices they also missed the move to the consumerization of IT.</p>
<p>Point being, the entertainment options available to the Kindle Fire &ndash; from music to movies make it a better device for users who are looking for more than just a work gadget &ndash; something that they can not only use for email but also to watch a movie.</p>
<p>Still, the Playbook is a solid device &ndash; and as a corporate tablet is a great choice due to the better security and management options than most other tablets on the market.</p>
<p>The 2.0 upgrade is very good but also very late. And in my experience an OS update isn&rsquo;t enough to sway market momentum. Especially when for the most part it is a catch up update.</p>
<p><strong>Update Feb 22, 9:09 pm: </strong>I am having a tough time getting the PlayBook to sync with Yahoo email. It will sync with Calendar and contacts just not email. I certainly hope this is a Yahoo problem and not the PlayBook but after 25 minutes of trying and rebooting this device it is getting frustrating.</p>]]>
        
    </content>
</entry>

<entry>
    <title>Will Nimble 2.0 take Social CRM Mainstream?</title>
    <link rel="alternate" type="text/html" href="http://blog.tmcnet.com/blog/rich-tehrani/crm/will-nimble-20-take-social-crm-mainstream.html" />
    <id>tag:blog.tmcnet.com,2012:/blog/rich-tehrani//13.48793</id>

    <published>2012-02-14T17:01:00Z</published>
    <updated>2012-02-14T14:18:53Z</updated>

    <summary><![CDATA[Recently consumer products manufacturer P&G &ndash; one of the largest advertising spenders at over $9B announced it will cut its marketing headcount in-part because advertising on Facebook and Google is more efficient. The maker of Gillette and Pantene products is...]]></summary>
    <author>
        <name>Rich Tehrani</name>
        <uri>http://blog.tmcnet.com/blog/rich-tehrani/</uri>
    </author>
    
        <category term="Broadband" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="CRM" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Call Center" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Cloud Computing" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Conference" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Facebook" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Google" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Marketing" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Microsoft" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Networking" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="SaaS" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Technology" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Twitter" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Unified Communications" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="crm" label="crm" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="goldmine" label="goldmine" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="nimble" label="nimble" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="oracle" label="oracle" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="salesforce" label="salesforce" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="siebel" label="siebel" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="socialcrm" label="social crm" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://blog.tmcnet.com/blog/rich-tehrani/">
        <![CDATA[<p>Recently consumer products manufacturer P&G &ndash; one of the largest advertising spenders at <a href="http://www.marketwatch.com/story/pg-ad-spending-hits-record-93-billion-2011-08-05">over</a> $9B <a href="http://www.businessinsider.com/pg-ceo-to-lay-off-1600-after-discovering-its-free-to-advertise-on-facebook-and-google-2012-1#ixzz1lcP5wO11">announced</a> it will cut its marketing headcount in-part because advertising on Facebook and Google is more efficient. The maker of Gillette and Pantene products is not alone; in-fact the business world is focusing heavily on social media including Google+ and Twitter.</p>
<p>But while it is understood by many web-savvy companies that social is important &ndash; how many of them are embracing social CRM? My informal analysis shows the numbers are <a href="http://www.techzone360.com/topics/techzone/articles/2012/01/30/261062-making-sense-social-media.htm">very low</a> meaning there could be huge room for growth.</p>
<p>That is of course if you don&rsquo;t ascribe to the idea that it is important for companies to help shape the dialogue about themselves online. More importantly, you don&rsquo;t believe that tying social media into CRM systems can boost sales and service levels and perhaps even increase productivity.</p>
<p>One person who believes in the power of social CRM is Nimble founder and CEO Jon Ferrara. Around 1991 or so he <a href="http://blog.tmcnet.com/blog/rich-tehrani/crm/nimble-will-rock-your-social-crm-world.html">told me</a> at a dinner that his new company contact management/CRM company Goldmine has lots of potential because, &ldquo;There is no Lotus in the market.&rdquo; Ironically, Goldmine did in fact become a major player in the space while Lotus faded from the scene.</p>
<p>Last year Nimble rolled out its initial cloud-based social CRM solution and there are now 30,000 users and 3,000 of them spend almost half their day on the platform. The newly released Nimble 2.0 aims to increase the first if not both of these numbers. In Ferrara&rsquo;s own words, &ldquo;Nimble is an integration of social listening and engagement platform, internal collaboration with sales and marketing capabilities of traditional CRM and elegance and simplicity of contact manager rolled into one easy to use system.&rdquo;</p>
<p><a href="http://blog.tmcnet.com/blog/rich-tehrani/uploads/nimble-messages-view.jpg"><img class="mt-image-none" src="http://blog.tmcnet.com/blog/rich-tehrani/assets_c/2012/02/nimble-messages-view-thumb-500x299-10863.jpg" alt="nimble-messages-view.jpg" width="500" height="299" /></a></p>
<p>He contrasts the look of Nimble &ndash; which is similar to a Facebook page to Salesforce which he says looks like a mainframe screen. Additionally, he believes that while Hootsuite is useful it&rsquo;s limited because it doesn&rsquo;t allow you to drill down on specific contacts.</p>
<p>Successful salespeople have always known that information related to a certain prospect could help increase the chance of a sale. In other words, if you know where a potential customer went to college, that information could be helpful in relationship-building which in turn could give you the edge in a competitive sales situation. Although people like to believe they purchase based on objective facts, likeability and/or trust of a salesperson is a major factor in pulling the purchasing trigger.</p>
<p><a href="http://blog.tmcnet.com/blog/rich-tehrani/uploads/nimble-team-feature-assign-tasks.png"><img class="mt-image-none" src="http://blog.tmcnet.com/blog/rich-tehrani/assets_c/2012/02/nimble-team-feature-assign-tasks-thumb-500x345-10865.png" alt="nimble-team-feature-assign-tasks.png" width="500" height="345" /></a></p>
<p>And one of Nimble&rsquo;s objectives is to boost relationships by enabling companies to get a better overall picture of their prospective customers.</p>
<p>Ferrara likens Nimble 2.0 to fishing in the social river where salespeople can find a needle in a haystack. By tying in traditional CRM data, a company can ascertain which people on social networks have also downloaded documents from the corporate website. Moreover, companies can also determine who in the social stream is interested in which products.</p>
<p>For a few years now I have swept all my Twitter follow emails into a special folder and I&rsquo;m frankly amazed at the quality of the follows on this network. Not only do I find numerous related companies I never heard of and are worthy of coverage. Often these follows turn into prospects and sometimes become new customers of TMC.</p>
<p><em>Tying these follows into a CRM system makes infinite sense if for no other reason than to justify the spend companies are making on social media.</em></p>
<p>In other words if you are to put aside the passion that Jon and I share for the future of commerce being closely aligned with social CRM, then at least you should be onboard with using an integrated Social CRM tool to evaluate the ROI of the effort your company is putting into social networks.</p>
<p><a href="http://blog.tmcnet.com/blog/rich-tehrani/uploads/nimble-google-apps-notable-section.png"><img class="mt-image-none" src="http://blog.tmcnet.com/blog/rich-tehrani/assets_c/2012/02/nimble-google-apps-notable-section-thumb-500x666-10867.png" alt="nimble-google-apps-notable-section.png" width="500" height="666" /></a></p>
<p>In using the platform I am happy to report it has proper hooks into a number of social networks including Google+. A number of other social aggregation platforms don&rsquo;t yet connect to Google+ for some reason. Moreover, although I am a Nimble dabbler, not a frequent user, I find its daily email digest of job changes from my social networks very useful.</p>
<p>Jon also feels his company&rsquo;s integrated solution is better suited to the world of social-CRM than a CRM system with social bolted on. While this is a logical statement, I wouldn&rsquo;t count out Oracle, Salesforce or any other CRM vendors as social integration should be straightforward. Sure, some will always do it better and Nimble is a pioneer but that doesn&rsquo;t mean the CRM world won&rsquo;t be watching like a hawk and emulating like a cheetah.</p>
<p>Nimble is free for standalone personal users and business and multi-users can sign up for $15 per user per month. At that price it is certainly worth trying.</p>]]>
        
    </content>
</entry>

<entry>
    <title>The Only Way Google can be Successful in Consumer Electronics</title>
    <link rel="alternate" type="text/html" href="http://blog.tmcnet.com/blog/rich-tehrani/google/the-only-way-google-can-be-successful-in-consumer-electronics.html" />
    <id>tag:blog.tmcnet.com,2012:/blog/rich-tehrani//13.48782</id>

    <published>2012-02-10T14:25:30Z</published>
    <updated>2012-02-10T14:27:10Z</updated>

    <summary><![CDATA[Yesterday I detailed how Google IS the tech news of the day and folks, this search leader is ambitious &ndash; more so than Microsoft ever was. In addition to a Dropbox killer and massive Google+ growth I outlined in this...]]></summary>
    <author>
        <name>Rich Tehrani</name>
        <uri>http://blog.tmcnet.com/blog/rich-tehrani/</uri>
    </author>
    
        <category term="4G" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Amazon" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Android" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Apple" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Blackberry" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Broadband" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Consumer Electronics" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="FCC" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Facebook" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Gadget" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Google" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="HD Voice" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Microsoft" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Social Networking" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Speech Technologies" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Technology" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Twitter" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Wireless" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="amazon" label="amazon" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="android" label="android" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="apple" label="apple" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="bose" label="bose" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="gadget" label="gadget" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="google" label="google" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="ios" label="ios" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="iphone" label="iphone" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="ipod" label="ipod" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="kindle" label="kindle" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="kindlefire" label="kindle fire" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="lala" label="lala" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="motorola" label="motorola" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="motorolamobility" label="motorola mobility" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="pandora" label="pandora" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="radio" label="radio" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="sirius" label="sirius" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="slacker" label="slacker" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="sonos" label="sonos" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="spotify" label="spotify" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="streaming" label="streaming" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="wireless" label="wireless" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://blog.tmcnet.com/blog/rich-tehrani/">
        <![CDATA[<p>Yesterday I detailed how <a href="http://blog.tmcnet.com/blog/rich-tehrani/google/google-growth-dropbox-killer-google-is-the-tech-news.html">Google IS the tech news</a> of the day and folks, this search leader is ambitious &ndash; more so than Microsoft ever was. In addition to a Dropbox killer and massive Google+ growth I outlined in this recent post, the company is also <a href="http://online.wsj.com/article/SB10001424052970203824904577213430617644196.html?mod=djemalertTECH">getting into</a> the home entertainment business through its Motorola Mobility acquisition. Specifically Google will release a self-branded line of consumer electronics allowing you to stream music throughout your home.</p>
<p>Google already has a cloud-based music service so obviously there is synergy there but the only way I see this strategy working is by Google doing things differently.</p>
<p>My loyal readers know I am a <a href="http://blog.tmcnet.com/blog/rich-tehrani/fastsearch?blogs=13&limit=20&search=sonos&submit=Search">fan</a> of Sonos &ndash; they sell an in-home audio streaming service which integrates with Slacker, Pandora, Sirius/XM, Spotify and even integrates with iOS devices and iTunes libraries stored on computers. In-short, you have access to all your music and favorite radio from any room. But Sonos products although they are great, are not cheap. The company&rsquo;s <a href="http://www.sonos.com/shop/products/play5">Play:5</a> for example will set you back $399 and the company&rsquo;s <a href="http://www.sonos.com/shop/products/bridge">Bridge</a> which you&rsquo;ll also need adds another $49 to the total.</p>
<p>Sure this is cheaper than wired alternatives but at <a href="http://blog.sonos.com/news/now-streaming-music-in-one-million-rooms/">just over</a> 1,000,000 rooms the company has a long way to go before it becomes the audio equivalent of Apple.</p>
<p>Moreover the palindromic Sonos taps into existing ecosystems &ndash; it doesn&rsquo;t get involved with them. In other words you have the option to pay for the ad-free or premium versions of each radio service you are interested in.</p>
<p>Google execs woke up today and realized Apple&rsquo;s market cap just <a href="http://www.businessinsider.com/apple-is-now-worth-more-than-google-and-microsoft-combined-2012-2?utm_source=Triggermail&utm_medium=email&utm_term=10%20Things%20In%20Tech%20You%20Need%20To%20Know&utm_campaign=Post%20Blast%20%28sai%29%3A%2010%20Things%20You%20Need%20To%20Know%20This%20Morning">surpassed</a> the combined value of it and Microsoft together. It understands the ecosystem is the future. And Google&rsquo;s strength is selling ads.</p>
<p>What this means is that Google needs to have its own streaming radio station and moreover needs to get into the radio advertising business again &ndash; the last time it tried it had disastrous results but I would liken this sort of radio ad model more similar to YouTube than traditional radio advertising. All of this is great news for Google because they excel at on-demand as opposed to real-time ad selling &ndash; for the moment.</p>
<p>So what I see Google having to do is integrate radio ads into its music streaming service but more importantly it needs to one-up Siri by speech-enabling all the devices in the house before Apple beats them to it. Remember that in December of 2009, Apple <a href="http://blog.tmcnet.com/blog/rich-tehrani/apple/why-apple-spent-80m-on-lala.html">purchased</a> streaming service Lala and at the time I surmised it was to Get Apple into the in-home streaming business.</p>
<p>The race is on.</p>
<p>Back to Google &ndash; it obviously would want to integrate Google+ into any of its new offerings allowing users to share the music they are listening to, the programs they are watching, and everything else.</p>
<p>Sonos for its part has nearly-perfected home audio. Google should think about picking them up rather than reinventing the wheel. Moreover, if Google is really serious about this market it should consider an acquisition of Bose &ndash; if the privately-held company would consider such a deal. That way it could have an established brand with retail stores which will allow it to go head-to-head with Apple in malls worldwide.</p>
<p>So I see the only viable future for Google in home entertainment being a subsidized model like the Amazon Kindle Fire. It is just unclear if advertising will generate enough revenue to offset the hundred dollars or more I believe the company will have to discount each product to gain the massive traction it needs in the market. As we know, Google <a href="http://www.businessinsider.com/googles-foray-into-hardware-will-be-a-total-disaster--heres-why-2012-2?utm_source=Triggermail&utm_medium=email&utm_term=10%20Things%20In%20Tech%20You%20Need%20To%20Know&utm_campaign=Post%20Blast%20%28sai%29%3A%2010%20Things%20You%20Need%20To%20Know%20This%20Morning">hasn&rsquo;t been successful</a> in retail and Motorola Mobility has had some moments of brilliance in the past but got its teeth kicked in by Nokia, RIM and Apple.</p>
<p>The Kindle Fire model &ndash; &ldquo;we will give you an awesome deal&rdquo; is the only one I see working here. The question is can the company really monetize this hardware effectively? Time will tell.</p>]]>
        
    </content>
</entry>

<entry>
    <title>Google+ Growth, Dropbox Killer: Google IS the Tech News</title>
    <link rel="alternate" type="text/html" href="http://blog.tmcnet.com/blog/rich-tehrani/google/google-growth-dropbox-killer-google-is-the-tech-news.html" />
    <id>tag:blog.tmcnet.com,2012:/blog/rich-tehrani//13.48775</id>

    <published>2012-02-09T16:04:09Z</published>
    <updated>2012-02-09T16:06:56Z</updated>

    <summary>Google has entrenched itself is so many areas of tech they have become the technology news of the day. First off, Google+ growth has been nothing short of fantastic, in part because the company has altered search results to put...</summary>
    <author>
        <name>Rich Tehrani</name>
        <uri>http://blog.tmcnet.com/blog/rich-tehrani/</uri>
    </author>
    
        <category term="4G" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Android" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Apple" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Broadband" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Cloud Computing" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="E-Commerce" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Facebook" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Financial" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Gadget" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Google" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Microsoft" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Open Source" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Patent" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Search" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Security" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Social Networking" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Technology" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Wireless" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="android" label="android" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="apple" label="apple" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="bmw" label="bmw" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="drive" label="drive" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="dropbox" label="dropbox" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="google" label="google" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="google" label="google+" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="icloud" label="icloud" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="ios" label="ios" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="mercedes" label="mercedes" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="motorola" label="motorola" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="patent" label="patent" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="seo" label="seo" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://blog.tmcnet.com/blog/rich-tehrani/">
        <![CDATA[<p>Google has entrenched itself is so many areas of tech they have become the technology news of the day. First off, Google+ growth has been nothing short of fantastic, in part because the company has altered search results to put more emphasis on this social network. Every SEO/SEM professional has had no choice in the past few months to get up to speed on the latest social network from the search giant. And this in part is the reason why it has half the unique visitors of Twitter according to web traffic tracking site <a href="http://blog.compete.com/2012/02/08/google-social-is-exploding-online/">Compete</a>.</p>
<p>In other unrelated news in the mobile market &ndash; hey wait, it isn&rsquo;t unrelated at all &ndash; once again it features Google whose Motorola Mobility acquisition is about to get <a href="http://www.businessinsider.com/google-motorola-deal-about-to-get-the-ok-2012-2?utm_source=Triggermail&utm_medium=email&utm_term=10%20Things%20In%20Tech%20You%20Need%20To%20Know&utm_campaign=Post%20Blast%20%28sai%29%3A%2010%20Things%20You%20Need%20To%20Know%20This%20Morning">OKed</a> &ndash; perhaps as early as next week.</p>
<p>The bad news now for those companies selling products with technology covered by Motorola/Google patents &ndash; you&rsquo;re on the hook for 2.25% of every sale. This includes <a href="http://tech.fortune.cnn.com/2012/02/09/chutzpah-google-also-wants-2-25-of-every-iphone-sale/">iPhones</a> and even <a href="http://fosspatents.blogspot.com/2012/02/google-letter-to-standards-bodies.html">cars</a> which utilize H.264 or UMTS. Think that one through &ndash; that is $2,250 for a $100,000 BMW or Mercedes. Of course if you don&rsquo;t agree to these terms, you get thrown off Google&rsquo;s search home page &ndash; just kidding &ndash; you actually just get sued by Google&rsquo;s ever-expanding army of lawyers. It may be preferable to just get booted from the first SERP.</p>
<p>It is worth mentioning this is the same standard set by Motorola &ndash; many in the industry hoped Google would ease up on these requirements.</p>
<p>By now you have followed the trend &ndash; we will move on to yet another unrelated space &ndash; cloud storage where Google is set to release a Dropbox killer &ndash; its new <a href="http://online.wsj.com/article_email/SB10001424052970204369404577211961645711988-lMyQjAxMTAyMDAwODEwNDgyWj.html">Drive service</a>. Really though this move was necessary as Google has to have an iCloud competitor as well if it plans of allowing Android to copy all the cool functions and features of iOS.</p>
<p>Google is into so many things and as a result you have two groups of people. First are the users who are happy to see the company expand because they rely on Google&rsquo;s free services for everything from email to RSS reading. And then there is the second group &ndash; competitors and investors who worry Google is suffocating the rest of the tech space with its ever-expanding growth into new and perhaps unrelated spaces. This latter group includes privacy advocates who worry that these moves coupled with Google&rsquo;s new &ldquo;shared data&rdquo; privacy policy allows Google unprecedented access to personal information.</p>
<p>But whatever your feelings, you&rsquo;ll be happy to know that Google has even more news which will allow you to voice your thoughts in person to a Google employee. You see, the search leader is said to be opening a <a href="http://www.bloomberg.com/news/2012-02-08/google-may-open-retail-store-at-european-headquarters-in-dublin.html">new retail store</a> in Dublin. And I am sure your Android device will have no problems giving you step-by-step directions on how to get there once it&rsquo;s built.</p>
<p>&nbsp;</p>]]>
        
    </content>
</entry>

<entry>
    <title>Rewards Network, the Social Restaurant Hub</title>
    <link rel="alternate" type="text/html" href="http://blog.tmcnet.com/blog/rich-tehrani/marketing/rewards-network-the-social-restaurant-hub.html" />
    <id>tag:blog.tmcnet.com,2012:/blog/rich-tehrani//13.48749</id>

    <published>2012-02-07T21:52:28Z</published>
    <updated>2012-02-07T22:41:27Z</updated>

    <summary>In the last few decades it has become apparent that all companies are for the most part limited by their imaginations. Apple was thought to be a computer company but is now a leader in music, movies and phones. Amazon...</summary>
    <author>
        <name>Rich Tehrani</name>
        <uri>http://blog.tmcnet.com/blog/rich-tehrani/</uri>
    </author>
    
        <category term="Amazon" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Android" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Apple" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="E-Commerce" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Facebook" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Financial" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Google" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Marketing" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Microsoft" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Social Networking" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Technology" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Twitter" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="advertising" label="advertising" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="airlines" label="airlines" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="amercanairlines" label="amercan airlines" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="bing" label="bing" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="facebook" label="facebook" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="frequentflyer" label="frequent flyer" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="google" label="google" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="groupon" label="groupon" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="marketing" label="marketing" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="microsoft" label="microsoft" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="rewardsnetwork" label="rewards network" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="twitter" label="twitter" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="yelp" label="yelp" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://blog.tmcnet.com/blog/rich-tehrani/">
        <![CDATA[<p>In the last few decades it has become apparent that all companies are for the most part limited by their imaginations. Apple was thought to be a computer company but is now a leader in music, movies and phones. Amazon went from selling books to everything &ndash; even its servers are for rent via its cloud-computing solutions. Google went from search to purchasing Motorola Mobility and is well known for being involved in many projects from solar to self-driving cars and the television space.</p>
<p>But an airline? Certainly they aren&rsquo;t adapting to the new competitive landscape &ndash; after all, many of the airplanes we fly on in the US were built in the 1960s when the cloud was defined as an IBM System/360 mainframe.</p>
<p>American Airlines has been a pioneer in loyalty marketing since the AAdvantage frequent flyer program was launched in 1981 and as a result their successful marketing concept spread to many other industries from toys to greeting cards.</p>
<p>The airline took a page from its own book and runs an <a href="http://aa.rewardsnetwork.com/">AAdvantage Dining</a> program which allows members to earn points good for travel and other services. This isn&rsquo;t unlike agreements AA and other airlines have with credit card companies where a percentage of the money spent is converted to airline points or miles.</p>
<p>The company just announced a new program called the <a href="http://view.aa.com/w/290GQ4/JVRP1/S1UL34P/LQ5IIB/1/20dc7a4e0db0add5be17/FORMAT=H">Get Ahead Bonus promotion</a> where participants are eligible to earn 2 American Airlines AAdvantage bonus miles on every dollar spent after $75. The offer is good until April 30, 2012 and typically participants would get only one mile per dollar spent. The promotion is actually a bit ambiguous as it also says you can get up to 7 miles per dollar between now and</p>
<p>31<sup>st</sup> but let&rsquo;s stipulate you will get more miles than usual to get us back to more interesting topics.</p>
<p>And the fine print does get interesting as the company encourages you to be social &ndash; you are to submit dining reviews between now and March 31st, 2012 to get your extra points.</p>
<p>So here we have an airline who has obviously embraced restaurant rewards and now has found a way to incentivize users to be more social by providing reviews.</p>
<p>The company behind this dining program from American Airlines is Chicago based Rewards Network an organization with over 3.4 million frequent diners according to their <a href="http://www.rewardsnetwork.com/_footer-links/news.php">website</a>. It was founded in 1984 as Transmedia Network by Mel Chasen and at that time had only 225 members. It has become a major force in Airline loyalty card/ restaurant programs and partners similar initiatives at America West, Continental, Delta, US Airways <a href="http://www.rewardsnetwork.com/_footer-links/about-rewards-network.php">among others</a>.</p>
<p>I spoke with Megan Flynn, the Senior VP of Marketing at Rewards Network and she told me the company has an open network philosophy &ndash; sharing data and reviews with not only their partners but with social networks. She says there will be some announcements soon regarding new content sharing partners.</p>
<p>She likens her company&rsquo;s service to a &ldquo;secret shopper&rdquo; experience where you know the review is from a person who actually ate at the restaurant. You see, the way the program works is it matches credit card numbers to ensure customers get credit for eating at a particular establishment. So the company has not only credit card information but email addresses.</p>
<p>She contrasted this to other sites where reviews can be posted by anyone &ndash; there is really no quality control. And the review numbers are staggering &ndash; over 50,000 restaurant surveys are completed each week according to Flynn.</p>
<p>To me some natural partners are Google, Facebook and Microsoft/Bing &ndash; Yahoo would make sense as well. Google might be a likely acquirer&ndash; remember they have Zagat and they also launched <a href="http://blog.tmcnet.com/blog/rich-tehrani/google/nosh-from-google-a-p2p-foursquare-meets-zagats.html">Nosh</a> which isn&rsquo;t that far from the Rewards Network concept.</p>
<p>It&rsquo;s interesting, Facebook quotes 483 million &ldquo;active&rdquo; users &ndash; but we know the numbers are <a href="http://www.theatlanticwire.com/technology/2012/02/facebook-does-not-have-483-million-active-users/48399/">fudged</a> (or at least exaggerated). And even if the real number is so big, how do we know if any of them have spending power? I&rsquo;ve said repeatedly that having a US real unemployment rate somewhere between 18-30M is part of the reason for Facebook&rsquo;s success. Are these the buyers a restaurant wants or needs?</p>
<p>Then we have the Groupon business model &ndash; daily deals emailed to members and as a result the company has a <a href="https://www.google.com/finance?client=ob&q=NASDAQ:GRPN">valuation</a> of about $15.5B!</p>
<p>What is the value of millions of members of a restaurant program who actually spend money? In 2010 the members spent almost $700M in fact. We aren&rsquo;t talking chump change here. Imagine the potential to grow this business as an even more social company where it starts to get the buzz of a Yelp or LinkedIn.</p>
<p>Seems to me Rewards Network is really one of the most underreported stories out there and as long as it can continue to take an industry as stodgy as the airline space and make it social and interactive, imagine the potential it has to transform other markets and industries.</p>]]>
        
    </content>
</entry>

</feed>

